Sportradar
Sportradar owns the collection, modeling, and delivery technology for its live data and odds products. The content includes both collected coverage and licensed official-rights packages.
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Sportradar is a public group brand owned by Swiss parent Sportradar Group AG at its St. Gallen principal office. The parent is a holding company with no operations of its own. The subsidiary signing each sports-data, odds, MTS, ORAKO, PAM, or virtual-sports order is contract-specific.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitSportsbooks, trading suppliers, and platform owners that need contracted event data, odds, or official-rights content as an input to their existing stack.
Primary offer: Sports Data and Odds · 3 additional offers below
Primary offer delivery
- API
Integration boundary: Operators connect the selected data and odds feeds to an existing sportsbook or use them with another Sportradar service.
Critical contract questions
Start with unresolved terms, negotiated terms, and dependencies that need a named owner.
Resolve before shortlist
No usable standard answer is available on the public terms.
8 of 9 shown- Incident, replay, and change processNot disclosed
- Sports Data and Odds · Operations and service
- Service levels and incident controlNot disclosed
- Managed Trading Services · Operations and service
- Module and managed-service pricingNot disclosed
- Turnkey Sportsbook Platform · Commercial terms
- Game, feed, and platform chargesNot disclosed
- Sportradar Virtual Sports · Commercial terms
- Feed fees and minimum commitmentsNot disclosed
- Sports Data and Odds · Commercial terms
- Managed-service fees and minimumsNot disclosed
- Managed Trading Services · Commercial terms
- Platform and operating handbackNot disclosed
- Turnkey Sportsbook Platform · Exit and portability
- Data and operational handbackNot disclosed
- Sportradar Virtual Sports · Exit and portability
Next buyer step
Ask Sportradar to resolve “Incident, replay, and change process” and “Service levels and incident control” before moving Sports Data and Odds to a commercial shortlist. Then compare the answer with the complete product record below.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
4 offerings- OfferingSports Data and OddsTypeSports Data · SportsbookOwnership and packagingFirst Party · Standalone and BundledDeliveryAPICompare in
- Sports Data and Odds Feed Providers · Service Provider
- OfferingManaged Trading ServicesTypeManaged Trading · SportsbookOwnership and packagingFirst Party · Standalone and BundledDeliveryManaged ServiceCompare in
- Managed Sportsbook Trading Services · Service Provider
- OfferingTurnkey Sportsbook PlatformTypePlatform · SportsbookOwnership and packagingFirst Party · Standalone and BundledDeliverySoftware License, Turnkey, Managed ServiceCompare in
- iGaming Platform Providers · Technology Owner
- Sportsbook Platform Providers · Technology Owner
- Turnkey Sportsbook Platform Providers · Technology Owner
- OfferingSportradar Virtual SportsTypeVirtual Sports · SportsbookOwnership and packagingMixed · Standalone and BundledDeliveryAPICompare in
- Virtual Sports Betting Providers · Content Owner
Sports Data and Odds
SportsbookFirst PartyAvailability: Standalone and BundledSportradar owns the collection, modeling, and delivery technology for its live data and odds products. The content includes both collected coverage and licensed official-rights packages.
Data, odds, streams, and engagement products are separately configurable. Buying a Sportradar feed does not by itself include managed trading or the Sportradar sportsbook platform.
Products
Integration: Operators connect the selected data and odds feeds to an existing sportsbook or use them with another Sportradar service. Feed format, sports, market depth, result handling, rights, and support are contract-specific.
Key facts
- The portfolio combines Sportradar collection technology with licensed official-rights content
Delivery options
API
Delivery modelContracted sports data and odds delivered into the operator's or platform provider's existing betting stack.
Included
- + Contracted fixtures, events, and results
- + Contracted live data
- + Pre-match or in-play odds where selected
- + Technical feed documentation and integration support
Not included
- ! Managed Trading Services unless separately contracted
- ! Sportsbook platform unless separately contracted
- ! Competition or territory rights outside the agreement
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.
Contract and supplier
- Contracting and supplying entitiesContract specific
- The order must name the Sportradar company that licenses the feed, grants the permitted data use, provides support, processes customer data, and invoices the service. Sportradar Group AG is the public parent, not a universal product counterparty.
- Rights and redistributionContract specific
- Official status, exclusivity, territories, channels, display rights, model use, archive use, redistribution, and sublicensing must be scheduled for each competition and data package.
Implementation
- Feed class and deliveryKnown
- The selectable scope separates live event data, pre-match odds, and in-play odds. The customer integrates only the contracted feed classes into its existing betting stack.
- Latency and acceptance testContract specific
- The agreement must define the measurement point, sports and events in the test set, percentile or maximum thresholds, clock synchronization, degradation rules, and service credits. The threshold applies only when written into the signed service schedule.
Operating responsibilities
- Data, odds, streaming, and trading boundaryKnown
- Event data and odds are selectable feed products. Streaming, Managed Trading Services, and the sportsbook platform are separate scopes and are not included by buying this module alone.
- Result and settlement authorityContract specific
- The order must identify the authoritative result source, correction window, void and abandonment treatment, and whether the operator or supplier makes the final settlement decision.
Operations and service
- Incident, replay, and change processNot disclosed
- Attach incident severity, replay or snapshot recovery, schema-change notice, deprecation, post-incident reporting, and service-credit rules to the order.
Commercial terms
- Feed fees and minimum commitmentsNot disclosed
- Obtain feed fees, event charges, minimum commitments, overages, rights surcharges, implementation charges, and support charges in the customer quote.
Market and approval scope
- Market and content availabilityContract specific
- Availability follows the selected competitions, rights term, territory, customer type, channel, and permitted betting or media use. A global brand relationship does not create rights in every market.
Exit and portability
- Data portability and terminationNot disclosed
- Set export formats for mappings and history, any transition-feed period, deletion evidence, decommissioning support, and post-termination archive rights in the exit schedule.
Strengths
- + Data and odds can be purchased separately from the platform and managed trading products.
- + Feed products and named official-rights examples are separated.
What to verify in procurement
- ! Official status, permitted use, and availability must be checked against the exact competition and territory schedule.
- ! Coverage and performance require testing against the buyer's own sports, peak events, and recovery requirements.
Managed Trading Services
SportsbookFirst PartyAvailability: Standalone and BundledManaged Trading Services is an outsourced odds, liability, risk, and trading operation. It is more than a software dashboard and can be taken without replacing the operator's core sportsbook platform.
OneFeed can normalize supported third-party feeds for centralized risk management, so MTS does not require an exclusively Sportradar-sourced content stack in every deployment.
Products
Integration: MTS connects to the sportsbook's bet and trading workflow. OneFeed can convert supported third-party content into Sportradar's Unified Odds Feed structure, while the exact providers and producers are agreed during onboarding.
Key facts
- OneFeed can normalize selected third-party feeds into the MTS workflow
Delivery options
Managed Service
Delivery modelSportradar performs the agreed sportsbook trading and risk operations around the operator's betting product.
Included
- + Agreed pre-match and in-play odds operations
- + Liability and risk management
- + Trading operations and monitoring
- + Supported content integration through MTS
Not included
- ! Core sportsbook platform unless separately contracted
- ! Operator gambling license
- ! Unsupported third-party feeds
- ! Commercial rights outside the data agreement
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- Contracting and operating entitiesContract specific
- The signed schedule must name the Sportradar company that contracts, trades, hosts, processes betting data, supports incidents, and invoices the managed service.
- Content and OneFeed rightsContract specific
- Every Sportradar and third-party source used through OneFeed needs an approved producer, competition, territory, use, and redistribution schedule. OneFeed compatibility does not itself grant content rights.
Implementation
- Operating modelKnown
- Managed Trading Services can operate on contracted Sportradar content and supported third-party feeds normalized through OneFeed, without replacing the customer's core sportsbook platform.
- Onboarding and production acceptanceContract specific
- The order must define feed mapping, bet-message integration, test cases, supported producers, cutover, rollback, and acceptance criteria for the selected operating scope.
Operating responsibilities
- Trading authority and financial exposureContract specific
- The agreement must allocate price and market authority, bet acceptance, liability limits, manual overrides, customer restrictions, settlement decisions, and financial exposure between Sportradar and the operator.
- Player and bet data rolesContract specific
- The data-processing schedule must state which bettor, ticket, liability, and account fields are transferred, for which purposes, with what retention, and under which controller or processor role.
Operations and service
- Service levels and incident controlNot disclosed
- The operating schedule must set response times, trading-desk coverage by market, failover behavior, incident severity, replay, change notice, audit-log access, and service credits.
Commercial terms
- Managed-service fees and minimumsNot disclosed
- Obtain setup fees, managed-service charges, feed charges, any revenue-share base, minimum commitments, and loss or liability treatment in the customer quote and order.
Market and approval scope
- Sports and market availabilityContract specific
- The managed scope follows approved feeds, sports, competitions, bet types, territories, and operator licenses. Unsupported third-party sources remain outside OneFeed.
Exit and portability
- Operational handbackContract specific
- The exit plan must cover open bets, unsettled events, liability and customer-limit exports, configuration handback, transition feeds, access removal, and deletion evidence.
Strengths
- + The service includes operational execution, not just access to a risk tool.
- + Third-party feed support gives operators more sourcing flexibility than a closed single-feed model.
What to verify in procurement
- ! The agreement must define which decisions Sportradar executes, which limits remain with the operator, and how exceptions are escalated.
- ! Gambling license, merchant of record, and player-data controller are contract-specific.
Turnkey Sportsbook Platform
SportsbookFirst PartyAvailability: Standalone and BundledSportradar owns a genuine sportsbook engine and platform proposition. The current Turnkey Sportsbook Solution combines platform capabilities with optional data, trading, risk, engagement, player protection, and managed operations.
The platform is modular and supports external systems. ORAKO can connect to Sportradar's player-account technology or a third-party PAM selected by the operator.
Products
Integration: The operator configures the required platform, data, trading, risk, engagement, and player protection components. One connected Sportradar integration can also connect to third-party and proprietary systems.
Key facts
- ORAKO can connect to Sportradar's player account platform or a third-party PAM
- The current turnkey offer supports operator-managed, Sportradar-managed, and hybrid operating models
Delivery options
Software License
Delivery modelThe operator uses the Sportradar sportsbook platform while retaining its chosen operating team and approved external systems.
Included
- + Sportsbook engine and platform capabilities
- + Configured platform modules
- + Open integration routes for approved external systems
- + Technical platform support
Not included
- ! Managed trading unless selected
- ! Gambling license unless expressly allocated in the contract
- ! Third-party PAM and services unless separately contracted
Turnkey
Delivery modelAn end-to-end Sportradar sportsbook ecosystem with the components and operating support selected by the operator.
Included
- + Sportsbook platform
- + Configured data and odds components
- + Configured trading and risk components
- + Configured engagement and player protection components
- + Selected operational support
Not included
- ! Any responsibility not expressly assigned in the customer agreement
- ! Unapproved markets and competition rights
- ! Third-party products outside the agreed solution
Managed Service
Delivery modelA managed operating model in which Sportradar performs the agreed platform and sportsbook operations while the operator retains the responsibilities assigned by contract.
Included
- + Selected platform service management
- + Selected trading and risk operations
- + Operational support defined in the agreement
Not included
- ! Unassigned regulatory, financial, or data-control responsibilities
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- ORAKO and turnkey order boundaryContract specific
- Name every selected layer in the order: ORAKO engine, PAM, data, odds, managed trading, engagement, player protection, retail components, hosting, and operational support. A Turnkey Sportsbook order includes only the configured combination, not the entire Sportradar portfolio.
Implementation
- PAM and external-system architectureContract specific
- Choose Sportradar player-account technology or an approved third-party PAM, then freeze authentication, wallet, bet, settlement, retail, and reporting interfaces. Acceptance must cover the chosen operating model and every proprietary or third-party connection.
Operating responsibilities
- Operating and regulatory splitContract specific
- Allocate trading, risk, player protection, account operation, settlement, customer support, gambling-license duties, merchant-of-record work, and player-data roles across the operator, Sportradar, and any PAM partner. Operator-managed, supplier-managed, and hybrid routes create different control boundaries.
Operations and service
- Omnichannel service acceptanceContract specific
- Test online and retail bet placement, wallet synchronization, resulting, settlement, managed-service handoffs, external-system failure, recovery, audit logs, and rollback for the contracted channels. The Taiwan configuration combines these layers; another operator needs its own service levels.
Commercial terms
- Module and managed-service pricingNot disclosed
- Standard fees are unavailable. Separate platform license, implementation, environments, data and odds packages, trading and risk, PAM, retail equipment, engagement tools, support, minimum commitments, usage charges, third-party costs, and change work in the quote.
Market and approval scope
- Market-specific deployment scopeContract specific
- Match each channel, module, sport, competition, data right, licensed supplier, external PAM, and operating role to the target jurisdiction. A configuration accepted for an existing lottery or operator does not transfer automatically to a new launch.
Exit and portability
- Platform and operating handbackNot disclosed
- Require portable account, wallet, bet, settlement, limit, configuration, audit, and retail records for every Sportradar-controlled layer. Define open-bet treatment, feed continuity, external-PAM cutover, transition support, access removal, retained records, and deletion evidence.
Strengths
- + The product is an end-to-end sportsbook platform, not only a data bundle.
- + The platform supports modular adoption and third-party integration.
- + A named deployment combines PAM, managed trading, data, and omnichannel components.
What to verify in procurement
- ! Turnkey covers the contracted solution scope; regulatory and operating responsibility remains separately allocated.
- ! The contract must assign the gambling license, merchant-of-record role, and player-data-controller role.
- ! PAM integrations and market approval are product- and jurisdiction-specific.
Sportradar Virtual Sports
SportsbookMixedAvailability: Standalone and BundledSportradar sells virtual sports for online, mobile, retail, and terminal use across soccer, basketball, racing, and related games. The portfolio can connect to an existing platform or operate as a standalone solution.
Ownership is mixed at product level. Sportradar owns its core virtual-sports technology, while Kiron produces the virtual dogs and horses in the Unified Odds Feed. Not every product in a Sportradar feed is produced by Sportradar.
Virtual Sports uses separate producer and event identifiers inside Sportradar's feed model. Wallet, certification, rights, commercial, and data-retention terms remain contract-specific.
Products
Integration: Operators can take the virtual portfolio through Sportradar's game and feed infrastructure or use a standalone configuration. The implementation should map every producer, product, wallet and settlement message, test and production identifier, result correction, video or tracker asset, rights and market restriction, certification, hosting duty, player-data flow, reporting field, support path, and supplier dependency. The supplier schedule should preserve Kiron as the named producer for the products it powers.
Key facts
- UOF uses separate virtual producers, with specified dog and horse products powered by Kiron
- The current portfolio supports online, mobile, retail, and terminal channels and can connect to an existing platform or a standalone solution
Delivery options
API
Delivery modelVirtual events, markets, results, and selected presentation assets delivered through Sportradar's game infrastructure and Unified Odds Feed model.
- Operator license
- Market Dependent
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + Contracted virtual sports producers and game modes
- + Virtual event, market, result, and identifier feeds
- + Integration environments for the contracted portfolio
- + Standalone or existing-platform connection where specified in the proposal
Not included
- ! Any assumption that Sportradar produces every game carried in its feed
- ! Kiron-produced content rights or obligations outside the contracted schedule
- ! The ORAKO sportsbook, PAM, managed trading, or real-sports feeds unless separately contracted
- ! Universal market approval, launch timing, margin, or player outcome
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- Contracting entity and producer scheduleContract specific
- The order must name the Sportradar company that licenses, hosts, supports, processes data, and invoices each virtual product, plus every third-party producer used through the feed.
- Game, presentation, and redistribution rightsContract specific
- Attach each producer, game, territory, channel, video or tracker asset, customer use, redistribution permission, exclusivity, and term. Kiron-powered dog and horse products keep their separate producer boundary.
Implementation
- Event, odds, result, and presentation deliveryKnown
- The product delivers virtual events, markets, results, producer identifiers, and selected presentation assets through Sportradar game infrastructure and Unified Odds Feed. It can connect to an existing platform or a standalone configuration.
- Latency and production acceptanceContract specific
- The service schedule must define test and production identifiers, event and result timing, video synchronization, missing-message and recovery behavior, device and territory tests, cutover, rollback, acceptance cases, and service credits.
Operating responsibilities
- Virtual content and operator-platform boundaryKnown
- This module supplies virtual events, markets, results, and selected presentation assets. Real-sports feeds, managed trading, ORAKO, PAM, wallet, payments, KYC, and the operator license require separate products or the operator's own stack.
- Bet acceptance and settlement authorityContract specific
- The agreement must allocate stake validation, bet acceptance, limits, exposure, event cancellation, result correction, voids, final settlement, operator overrides, producer escalation, and financial liability.
Operations and service
- Incident, replay, and change controlContract specific
- Attach feed recovery, event and result replay, producer escalation, incident severity, response targets, identifier and schema changes, game or math changes, deprecation notice, post-incident reporting, and service-credit rules to the order.
- RNG, result, and producer conflictContract specific
- Define evidence access, suspension authority, result-dispute handling, certificate impact, operator notification, regulator reporting, and customer settlement when Sportradar and a third-party producer have separate operational roles.
Commercial terms
- Game, feed, and platform chargesNot disclosed
- Obtain setup, game, feed, video, standalone-interface, producer, rights, minimum-commitment, overage, support, and certification charges in the customer quote and order.
Market and approval scope
- Game and market availabilityContract specific
- Availability follows the named producer, game build, certificates, territory, channel, operator permission, rights, presentation assets, and standalone or existing-platform route in the customer schedule.
Exit and portability
- Data and operational handbackNot disclosed
- Set unsettled-event treatment, result and transaction exports, identifier and mapping exports, configuration and asset handback, any transition feed, producer access removal, archive rights, and deletion evidence in the exit schedule.
Strengths
- + Producers, identifiers, environments, and feed behavior are explicit.
- + The portfolio supports several operating channels and a standalone delivery option.
- + Third-party production is separated from first-party content.
What to verify in procurement
- ! Product ownership is mixed; the commercial and incident chain must identify Sportradar, Kiron, and any other producer in scope.
- ! The virtual product feed is separate from Sportradar's real-sports data, managed trading, PAM, and sportsbook services.
- ! RNG, official-IP, and market-approval statements require product- and jurisdiction-specific records.
Questions about Sportradar
Product, delivery, and company details that affect an operator order.
Is Sportradar limited to sports data feeds?
No. Sportradar supplies sports data and odds, Managed Trading Services, the ORAKO sportsbook platform, and virtual sports. These are separate buying decisions: a data contract does not automatically include managed trading, a PAM, platform operations, player protection, retail components, or virtual content.
Can Sportradar ORAKO connect to another PAM?
Yes. ORAKO can connect to Sportradar player-account technology or an approved third-party PAM. The implementation plan must freeze authentication, wallet, bet, settlement, retail, and reporting interfaces, then assign incident ownership and acceptance tests across Sportradar, the operator, and the selected PAM provider.
Reference documents6
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentU.S. Securities and Exchange Commission — sec.gov / 000110465926035485 / srad 20251231x20f
- DocumentU.S. Securities and Exchange Commission — sec.gov / 000110465926065814 / tm2615334d1 6k
- DocumentSportradar — sportradar.com / betting / sports data
- DocumentSportradar — sportradar.com / betting / odds
- DocumentSportradar — sportradar.com / managed trading services / mts package
- DocumentSportradar Customer Documentation — docs.sportradar.com / onefeed / introduction and integration specifics
