BETBY
BETBY provides a hosted, customizable sportsbook with a responsive frame, back-office controls, marketing tools, live betting, and reporting. The first-party classification applies at product-brand level; the legal technology and IP owner are undisclosed.
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BETBY is an active multi-entity supplier brand. Earlybird Ltd, Malta company C 94530, operates betby.com and holds B2B critical-supply license MGA/B2B/780/2020 for Type 2 fixed-odds betting, including live betting. Unrelated companies can also use BETBY-branded names, so each contract must identify the product owner, delivery entity, and licensed supplier.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Current review scopeBETBY provides a hosted, customizable sportsbook with a responsive frame, back-office controls, marketing tools, live betting, and reporting.
Primary offer: BETBY Sportsbook · 2 additional offers below
Primary offer delivery
- iFrame
Integration boundary: BETBY supports a hosted sportsbook, iframe delivery, managed trading and risk tools, and Betby.Games integrations.
Critical contract questions
Start with unresolved terms, negotiated terms, and dependencies that need a named owner.
Resolve before shortlist
No usable standard answer is available on the public terms.
8 of 10 shown- Contracting and product entitiesUnresolved
- BETBY Sportsbook · Contract and supplier
- Bundled trading economicsNot disclosed
- BETBY Trading and Risk · Commercial terms
- Betby.Games owner and rights chainUnresolved
- Betby.Games · Contract and supplier
- Merchant and player-data rolesNot disclosed
- BETBY Sportsbook · Operating responsibilities
- Trading-service separationNot disclosed
- BETBY Trading and Risk · Exit and portability
- Delivery-route pricingNot disclosed
- Betby.Games · Commercial terms
- Implementation timetableNot disclosed
- BETBY Sportsbook · Implementation
- Betby.Games wind-downNot disclosed
- Betby.Games · Exit and portability
Next buyer step
Ask BETBY to resolve “Contracting and product entities” and “Bundled trading economics” before moving BETBY Sportsbook to a commercial shortlist. Then compare the answer with the complete product record below.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
3 offerings- OfferingBETBY SportsbookTypePlatform · SportsbookOwnership and packagingFirst Party · Standalone and BundledDeliveryiFrameCompare in
- iGaming Platform Providers · Technology Owner
- Sportsbook Platform Providers · Technology Owner
- OfferingBETBY Trading and RiskTypeManaged Trading · SportsbookOwnership and packagingMixed · Bundle OnlyDeliveryManaged ServiceCompare in
- Managed Sportsbook Trading Services · Service Provider
- OfferingBetby.GamesTypeSports Data · SportsbookOwnership and packagingUndisclosed · Standalone and BundledDeliveryiFrameCompare in
- Sports Data and Odds Feed Providers · Service Provider
- Esports Betting Software, Odds & Data · Service Provider
BETBY Sportsbook
SportsbookFirst PartyAvailability: Standalone and BundledBETBY provides a hosted, customizable sportsbook with a responsive frame, back-office controls, marketing tools, live betting, and reporting. The first-party classification applies at product-brand level; the legal technology and IP owner are undisclosed.
The sportsbook product includes trading, risk, third-party feed inputs, segmentation, and reporting. PAM, payments, licensing, and merchant services are outside its stated scope.
Products
Integration: BETBY supports a hosted sportsbook, iframe delivery, managed trading and risk tools, and Betby.Games integrations. Each contract must assign PAM, operator licensing, payments, merchant-of-record, player-data-control, and contracting-entity responsibilities.
Delivery options
iFrame
Delivery modelHosted sportsbook front end embedded into an existing operator or platform environment.
Included
- + Hosted sportsbook
- + Responsive front end
- + Trading and risk operations
- + Reporting and segmentation
Not included
- ! Operator license
- ! Player account management
- ! Payment processing
- ! Merchant-of-record allocation
- ! Named player-data controller split
- ! Named contracting entity unless the signed proposal supplies it
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.
Contract and supplier
- Contracting and product entitiesUnknown
- BETBY branding does not identify one universal contractor or legal technology owner. The signed proposal must name the seller, product owner, delivery entity, processor, and licensed supplier.
Implementation
- Delivery interfaceKnown
- The core offer is a hosted responsive sportsbook frame embedded in an existing operator or platform environment.
- Implementation timetableNot disclosed
- No standard integration, testing, or production-launch timetable is established.
Operating responsibilities
- Operator license, PAM, and paymentsOutside provider scope
- The hosted sportsbook offer does not include an operator license, player account platform, or payment processing.
- Merchant and player-data rolesNot disclosed
- BETBY supplies a hosted sportsbook interface while the operator retains PAM and payments. The order must name the player-facing merchant, the controller for account, bet, device, and session data, and BETBY's processor or subprocessor roles.
Operations and service
- Managed operating layerKnown
- The sportsbook includes trading, risk, reporting, segmentation, and third-party feed inputs alongside the hosted front end.
- Feed mix and trading liabilityContract specific
- The order must identify the underlying feeds and assign pricing controls, limit approvals, settlement authority, and trading-loss exposure.
Commercial terms
- Fees and minimum commitmentsNot disclosed
- Platform fees, managed-trading charges, minimums, and revenue-share terms are not established.
Market and approval scope
- Certification and licensed supplierContract specific
- Each launch must name the licensed supplier and confirm product certification and availability for the operator's market.
Exit and portability
- Configuration and data handoverNot disclosed
- Export rights, configuration handover, record retention, transition support, and termination access are not established.
Strengths
- + The offer combines hosted delivery with a managed operating layer rather than software alone.
What to verify in procurement
- ! BETBY can be used by independent entities outside one corporate group. Require the proposal to name the contracting entity, technology owner, delivery entity, processor, and relevant licensee.
- ! The current offer is hosted sportsbook software, not a defined white-label or turnkey operating model.
- ! The sportsbook uses third-party feed inputs, so platform ownership does not imply ownership of all underlying sports data.
BETBY Trading and Risk
SportsbookMixedAvailability: Bundle OnlyBETBY manages trading, risk, segmentation, and reporting as part of its sportsbook service.
The sportsbook combines well-known third-party feed inputs with an experienced in-house operating team.
Products
Integration: The managed service is part of the BETBY sportsbook package rather than a clearly separate standalone product. Liability, limit approval, and commercial terms are contract-specific.
Delivery options
Managed Service
Delivery modelBETBY performs trading and risk operations within the hosted sportsbook service.
Included
- + Trading operations
- + Risk management
- + Client segmentation
- + Reporting
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- BETBY managed-service counterpartyContract specific
- The order must name the company legally trading under the BETBY mark that provides trading, risk, segmentation, reporting, data processing, and support. State that this service is bundled with the sportsbook unless a separate delivery route is expressly added.
Implementation
- Bundled trading activationContract specific
- Define the third-party feed inputs, BETBY trading settings, bet and customer context, risk limits, segmentation fields, reports, user permissions, shadow test, cutover, rollback, and acceptance within the hosted sportsbook deployment.
Operating responsibilities
- Trading authority and lossesContract specific
- Allocate price and market control, bet acceptance, player segmentation, limits, exposure, manual overrides, suspensions, result and settlement decisions, fraud escalation, and financial liability. Distinguish BETBY work from decisions driven by external feeds.
Operations and service
- Risk desk and reporting controlsContract specific
- Set coverage hours, high-exposure approval, stale-price response, feed failure, result disputes, customer-risk escalation, report reconciliation, audit access, incident response, and recovery for the bundled trading team. Test operator overrides before launch.
Commercial terms
- Bundled trading economicsNot disclosed
- Standard fees are unavailable. Separate the trading and risk component from sportsbook platform, data feeds, front end, setup, betting volume, revenue share, minimum commitments, support, external-feed costs, and treatment of trading losses.
Market and approval scope
- Licensed service by marketContract specific
- Match the actual BETBY service company, selected external feeds, sports, events, bet types, risk controls, operator entity, and sportsbook configuration to each jurisdiction. Brand use by multiple companies prevents one universal market assumption.
Exit and portability
- Trading-service separationNot disclosed
- Require open-bet, exposure, customer-segment, limit, override, result, settlement, report, and audit exports. Define sportsbook continuity, replacement-desk cutover, external-feed access, user revocation, retained records, transition assistance, and deletion.
What to verify in procurement
- ! Standalone managed-trading availability outside a BETBY sportsbook deployment is undisclosed.
- ! Confirm the exact mix of BETBY-modeled and third-party odds for the operator's target sports and markets.
- ! The BETBY trademark can be used by independent entities outside one corporate group. The managed-service agreement must name the actual provider, data processors, licensed supplier, and liability owner.
Betby.Games
SportsbookUndisclosedAvailability: Standalone and BundledBetby.Games is BETBY's branded live esports and e-sim betting feed for sportsbook operators. The legal content and IP owner, upstream rights chain, and contracting entity are undisclosed.
Delivery options include full BETBY Sportsbook integration, a standalone Betby.Games content module, a frame, and an odds feed for an operator-owned front end and risk layer.
Products
Integration: Operators can take full BETBY Sportsbook integration, the standalone Betby.Games module, an esports frame, or the odds-feed option. Each order needs its own rights matrix, protocol specification, and service level.
Key facts
- Betby.Games is a BETBY-branded product; the legal content and IP owner and complete upstream rights chain are undisclosed.
Delivery options
iFrame
Delivery modelHosted esports module embedded in an operator sportsbook with Betby.Games content and betting features.
Included
- + Betby.Games content
- + Customizable front end
- + Free bets, combo bets, and cash out
- + Statistics and risk management
Not included
- ! Operator license
- ! Player account management
- ! Payment processing
- ! Merchant-of-record allocation
- ! Named player-data controller split
- ! A universal legal content or IP owner
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- Betby.Games owner and rights chainUnknown
- The legal content and IP owner, upstream event-rights chain, and universal customer counterparty remain unresolved. The signed schedule must name those parties and cover each e-sim event, odds use, stream or front-end right, territory, channel, and redistribution permission.
Implementation
- Module, frame, or odds-feed routeContract specific
- Choose full BETBY Sportsbook integration, standalone Betby.Games module, hosted frame, or odds feed. Freeze the applicable identifiers, schemas, wallet and bet touchpoints, risk ownership, result corrections, latency, replay, reconciliation, and acceptance tests for that route.
Operating responsibilities
- Front end, risk, and operator stackContract specific
- The module and frame can include presentation, betting features, statistics, and risk management; the feed route leaves front end and risk with the operator. PAM, wallet, payments, merchant services, and operator licensing remain outside every Betby.Games delivery option.
Operations and service
- E-sim event and settlement controlsContract specific
- Define event scheduling, participant and integrity controls, market suspension, authoritative results, corrections, abandonment, voids, feed or frame failure, wallet rollback where applicable, audit access, escalation, and recovery for each Betby.Games format.
Commercial terms
- Delivery-route pricingNot disclosed
- No standard prices are available. Separate content package, module, frame, odds feed, front-end customization, risk management, betting volume, territories, brands, minimum commitments, integration, environments, support, rights charges, and distributor costs.
Market and approval scope
- Content and licensed-entity approvalContract specific
- Approve every e-sim format, event, market, delivery route, rights owner, service company, operator entity, brand, currency, and jurisdiction. Earlybird Limited's Type 2 B2B permission applies to that entity and does not resolve the product's complete rights chain.
Exit and portability
- Betby.Games wind-downNot disclosed
- Set open-market and unsettled-bet treatment, result and correction access, mappings, risk settings, UI assets, licensed history, any transition feed, replacement integration, archive limits, credentials, retained records, and deletion duties for the selected delivery route.
Strengths
- + Buyers can choose full integration, a standalone module, frame delivery, or an odds-feed option.
What to verify in procurement
- ! Keep Betby.Games separate from the third-party real-sports feeds used by the core BETBY sportsbook.
- ! Confirm direct integration options, game rights, integrity controls, and jurisdiction approval before procurement.
- ! BETBY branding identifies the marketed product, not its legal IP owner or complete upstream rights chain.
Reference documents6
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
