BETBY
Product sources reviewedIdentity not reviewedBETBY supplies a hosted, customizable sportsbook with a responsive frame, back-office controls, marketing tools, live betting, and reporting.
BETBY Sportsbook
SportsbookFirst PartyAvailability: Standalone and BundledBETBY supplies a hosted, customizable sportsbook with a responsive frame, back-office controls, marketing tools, live betting, and reporting.
The sportsbook product includes trading, risk, third-party feed inputs, segmentation, and reporting. Its current product page does not state that PAM, payments, licensing, or merchant services are included.
Integration: BETBY publicly documents a hosted sportsbook and seamless frame integration. The direct API surface and the division of PAM, payments, licensing, merchant, and player-data duties are not published.
Delivery options
Hosted sportsbook front end embedded into an existing operator or platform environment.
Included
- + Hosted sportsbook
- + Responsive front end
- + Trading and risk operations
- + Reporting and segmentation
- + BETBY clearly documents hosted delivery and a managed operating layer instead of presenting the product as software alone.
- ! Do not classify the current offer as white label or turnkey without a product page that defines that delivery model and its operating scope.
- ! The sportsbook page describes third-party feed inputs, so platform ownership does not mean BETBY owns all underlying sports data.
- BETBYVendorchecked 2026-07-11— Official company page stating a 2018 launch and identifying Earlybird Ltd as the Malta company behind the BETBY trademark.
- BETBYVendorchecked 2026-07-11— Official hosted sportsbook page describing frame integration, third-party feeds, trading, risk, segmentation, reporting, and front-end customization.
- Malta Gaming AuthorityRegulatorchecked 2026-07-11— Current B2B critical supply license for Earlybird Limited covering fixed-odds betting, including live betting.
BETBY Trading and Risk
SportsbookMixedAvailability: Bundle OnlyBETBY manages trading, risk, segmentation, and reporting as part of its sportsbook service.
The sportsbook combines well-known third-party feed inputs with an experienced in-house operating team.
Integration: The managed service is documented as part of the BETBY sportsbook package, not as a clearly separate standalone product. Liability, limit approval, and commercial terms are not public.
Delivery options
BETBY performs trading and risk operations within the hosted sportsbook service.
Included
- + Trading operations
- + Risk management
- + Client segmentation
- + Reporting
- ! The public sources do not establish standalone managed-trading availability outside a BETBY sportsbook deployment.
- ! Confirm the exact mix of BETBY-modeled and third-party odds for the operator's target sports and markets.
- BETBYVendorchecked 2026-07-11— Official hosted sportsbook page describing frame integration, third-party feeds, trading, risk, segmentation, reporting, and front-end customization.
Betby.Games
SportsbookFirst PartyAvailability: Standalone and BundledBetby.Games is BETBY's live esports and e-sim betting feed, built as always-on betting content for sportsbook operators.
The official product page offers full BETBY Sportsbook integration, a standalone Betby.Games content module, frame delivery, and an odds-feed option for an operator-owned front end and risk layer.
Integration: Operators can take full BETBY Sportsbook integration, the standalone Betby.Games module, an esports frame, or the odds-feed option. The product page does not publish a universal rights matrix, protocol specification, or standard service level.
Delivery options
Hosted esports module embedded in an operator sportsbook with Betby.Games content and betting features.
Included
- + Betby.Games content
- + Customizable front end
- + Free bets, combo bets, and cash out
- + Statistics and risk management
- + The product page separates full integration, a standalone module, frame delivery, and an odds-feed option.
- ! Keep Betby.Games separate from the third-party real-sports feeds used by the core BETBY sportsbook.
- ! Confirm direct integration options, game rights, integrity controls, and jurisdiction approval before procurement.
- BETBYVendorchecked 2026-07-11— Official Betby.Games product page documenting a standalone content module, full sportsbook integration, frame delivery, and an odds-feed option.
- Malta Gaming AuthorityRegulatorchecked 2026-07-11— Current B2B critical supply license for Earlybird Limited covering fixed-odds betting, including live betting.
