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Altenar

Altenar supplies its sportsbook as a modular software product that can integrate with an existing PAM or front end.

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Company details
Organization typebrand
Statusactive
Websitealtenar.com
Research checked
Main categoryiGaming Platform Providers

Altenar is a current multi-entity supplier brand. Isle of Man company Altenar Technologies Ltd controls the website and holds active UK remote betting-host, gambling-software, and casino game-host permissions under account 53306, with altenar.com as an active trading name. Malta company Altenar Software Limited separately holds B2B critical-supply license MGA/B2B/582/2018. Their ownership relationship and the seller, host licensee, merchant, player-data controller, and IP licensor vary by sportsbook, turnkey, or white-label order.

Buyer decision brief

Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.

iGaming Platform ProvidersSportsbook Platform ProvidersTurnkey Sportsbook Platform ProvidersWhite Label Sportsbook Platform ProvidersManaged Sportsbook Trading ServicesSports Data and Odds Feed Providers

Fit and use case

Current review scope

Altenar supplies its sportsbook as a modular software product that can integrate with an existing PAM or front end.

Primary offer: Altenar Sportsbook Platform · 2 additional offers below

Primary offer delivery

  • Software license
  • Turnkey
  • White label

Integration boundary: The sportsbook module can connect to an operator's PAM or front end.

Critical contract questions

Start with unresolved terms, negotiated terms, and dependencies that need a named owner.

8 of 23

Resolve before shortlist

No usable standard answer is available on the public terms.

Implementation timetableNot disclosed
Altenar Sportsbook Platform · Implementation
Managed sportsbook economicsNot disclosed
Altenar Managed Trading and Risk · Commercial terms
Bundled data chargesNot disclosed
Altenar Premium Data Feeds · Commercial terms
Commercial modelNot disclosed
Altenar Sportsbook Platform · Commercial terms
Managed-layer handbackNot disclosed
Altenar Managed Trading and Risk · Exit and portability
External-feed transitionNot disclosed
Altenar Premium Data Feeds · Exit and portability
Player, wallet, and configuration portabilityNot disclosed
Altenar Sportsbook Platform · Exit and portability

Fix in the signed order

The answer changes by operator, market, package, or negotiated order.

1 of 12 shown
Entity, product, and partner approvalSet in contract
Altenar Sportsbook Platform · Market and approvals

Next buyer step

Ask Altenar to resolve “Implementation timetable” and “Managed sportsbook economics” before moving Altenar Sportsbook Platform to a commercial shortlist. Then compare the answer with the complete product record below.

Read the full product recordOpen the category RFP builder

Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.

What this provider offers

3 offerings

Altenar Sportsbook Platform

SportsbookFirst PartyAvailability: Standalone and Bundled

Altenar supplies its sportsbook as a modular software product that can integrate with an existing PAM or front end.

The same technology is sold in a full-stack turnkey product with PAM and casino integrations and in a separate managed white-label offer covering sportsbook, casino, apps, payments, and player management.

Products

Sportsbook module: Sportsbook engine, live odds, markets, front-end tools, limits, bonuses, and promotions for integration into an existing stack.
Turnkey sportsbook: Full-stack deployment with PAM, front end, sportsbook, casino integrations, apps, reporting, and support.
White label: Managed sportsbook and casino environment delivered with operational and regulatory support and B2C partners where required.

Integration: The sportsbook module can connect to an operator's PAM or front end. Turnkey adds Altenar's PAM and wider operating stack. White-label projects use Altenar technology with market-specific operational and B2C partners, so the host license and commercial responsibilities must be identified per launch.

Delivery options

Software License

Delivery model

Sportsbook module integrated into an operator's existing PAM or front end.

Included

  • + Sportsbook engine
  • + Live odds and markets
  • + Configurable front-end tools
  • + Bonus and promotion tools

Turnkey

Delivery model

Full-stack sportsbook deployment with player account management and optional casino content integrations.

Included

  • + Sportsbook platform
  • + Player account management
  • + Front end and CMS
  • + Casino integrations
  • + Mobile and retail support
  • + Reporting and support

White Label

Delivery model

Managed sportsbook and casino platform assembled with operational and B2C partners for the target market.

Operator license
Market Dependent
Merchant of record
Unknown
Player data controller
Unknown

Included

  • + Managed sportsbook platform
  • + Casino products
  • + White-label apps
  • + Payment gateways
  • + Player management
  • + Regulatory support

Procurement record

Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.

Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.

Contract and supplier

Seller, host, and licenseeContract specific
The order must identify the Altenar seller, software supplier, host licensee, merchant, player-data controller, and IP licensor for the selected sportsbook, turnkey, or white-label route.

Implementation

Deployment routeKnown
The sportsbook is available as a module for an existing PAM or front end, a turnkey stack with PAM, or a white-label environment assembled with operational partners.
Implementation timetableNot disclosed
No standard delivery, testing, or launch timetable is established for the three routes.

Operating responsibilities

License, merchant, and data rolesContract specific
These roles remain contract-specific for software and turnkey delivery. White-label projects can use market-specific B2C partners, so every operating responsibility must be named per launch.

Operations and service

Trading and risk serviceKnown
Altenar's sportsbook includes 24/7 managed trading and risk operations. The software, turnkey, and white-label packages add different PAM, front-end, casino, app, payment, and support components.
Liability, overrides, and service levelsContract specific
The agreement must set trading-loss exposure, operator override rights, limits, support coverage, and measurable service levels.

Commercial terms

Commercial modelNot disclosed
License, setup, managed-service, partner, minimum, and revenue-share terms are not established.

Market and approval scope

Entity, product, and partner approvalContract specific
The contracting entity, licensed supplier, product approval, payment route, and any B2C partner must be confirmed for the target market.

Exit and portability

Player, wallet, and configuration portabilityNot disclosed
Export formats, migration assistance, domain and front-end handover, retained records, and post-termination access are not established.

Strengths

  • + Modular software, turnkey, and white-label delivery are separate offers.
  • + The sportsbook can integrate with an existing PAM or front end.

What to verify in procurement

  • ! Altenar operates through multiple licensed legal entities; the contracting entity must be named per order.
  • ! The white-label product relies on B2C partners where required. Confirm the actual host licensee, merchant of record, payment entity, and player-data controller for each market.

Altenar Managed Trading and Risk

SportsbookFirst PartyAvailability: Bundle Only

Altenar operates a fully managed sportsbook model with 24/7 trading and risk management teams monitoring bets and managing the offering.

This service is part of the Altenar sportsbook rather than a clearly separate standalone trading contract.

Products

Managed trading: Continuous trading operation attached to the sportsbook service.
Risk management: Bet monitoring, limits, and risk controls operated with the sportsbook.

Integration: Managed trading and risk are delivered with the Altenar sportsbook. Trading liability, operator override rights, pricing, and standalone availability are contract-specific.

Delivery options

Managed Service

Delivery model

Altenar's trading and risk teams operate the managed layer of an Altenar sportsbook deployment.

Included

  • + 24/7 trading
  • + Bet monitoring
  • + Risk management
  • + Limit controls

Procurement record

Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.

Contract and supplier

Bundled 24/7 trading scopeContract specific
List sports, events, markets, pricing, bet monitoring, risk controls, limits, reporting, desk coverage, operator tools, environments, and support included with the Altenar sportsbook. Do not treat the managed layer as standalone without an express order term.

Implementation

Sportsbook trading activationContract specific
Configure data inputs, prices, markets, customer and bet context, liability thresholds, limit rules, operator permissions, reports, shadow operation, production acceptance, rollback, and reconciliation inside the Altenar deployment.

Operating responsibilities

Trading decisions and exposureContract specific
Allocate price changes, bet acceptance, customer limits, exposure thresholds, suspensions, manual overrides, result corrections, settlement decisions, fraud escalation, and trading losses. Continuous monitoring does not remove the operator's retained regulatory duties.

Operations and service

Round-the-clock desk controlsContract specific
Define response and escalation targets, high-liability approval, stale-price and external-feed failure, result disputes, operator override, audit retrieval, shift handoff, failover, and post-incident review for the 24/7 trading operation.

Commercial terms

Managed sportsbook economicsNot disclosed
Standard pricing is unavailable. Separate platform, managed trading, risk, data feeds, implementation, sports and markets, betting volume, minimum commitments, revenue share, operator tools, support, and allocation of trading losses.

Market and approval scope

Trading configuration by jurisdictionContract specific
Match sports, events, market types, external data inputs, result rules, limit controls, licensed supplier, operator entity, and operating authority to every target jurisdiction. Bundle availability does not establish approval in a new market.

Exit and portability

Managed-layer handbackNot disclosed
Require exports of open bets, exposures, limits, overrides, risk actions, results, settlements, reports, configuration, and audit history. Define sportsbook continuity, replacement-desk activation, external-feed access, retained records, transition support, and deletion.

What to verify in procurement

  • ! Do not treat managed trading as a standalone offer unless the order provides that delivery route.

Altenar Premium Data Feeds

SportsbookMixedAvailability: Bundle Only

Altenar delivers odds, scouting, statistics, live updates, and data visualizations inside its sportsbook through multiple external data providers.

Altenar owns the integration and presentation layer, while the source feeds and underlying data rights belong to third-party suppliers and rights holders.

Products

Premium Data Feeds: Integrated odds, scouting, statistics, live updates, and visualization components for the Altenar sportsbook.

Integration: Data reaches the operator platform through Altenar's sportsbook layer. A standalone raw-feed license and universal transport protocol are not part of this offer.

Procurement record

Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.

Contract and supplier

Third-party feed scheduleContract specific
Name each provider and rights holder for odds, scouting, statistics, live updates, and visualizations; then list sports, events, markets, territories, channels, permitted uses, redistribution, and term. This bundle does not grant a standalone raw-feed license.

Implementation

Sportsbook-layer deliveryKnown
Altenar integrates the selected external data within its sportsbook rather than offering one universal raw-feed protocol. Acceptance must test identifiers, prices, statistics, live updates, visual components, corrections, latency, and recovery through that platform layer.

Operating responsibilities

Integration and data-ownership boundaryKnown
Altenar owns the sportsbook integration and presentation layer. External suppliers and rights holders retain their official sports data; the operator remains responsible for its PAM, wallet, bet acceptance, customer settlement, and licensed use of the resulting betting product.

Operations and service

Multi-provider feed incidentsContract specific
Set authoritative inputs, provider-priority rules, stale-data thresholds, corrections, supplier substitutions, visualization failure, replay, recovery, escalation, service credits, and operator reconciliation separately for every external feed included in the Altenar stack.

Commercial terms

Bundled data chargesNot disclosed
No standard tariff is available. Separate each external provider, sport, event, odds, scouting, statistics, live update, visualization, rights surcharge, betting volume, minimum commitment, platform fee, integration work, support, and overage.

Market and approval scope

Feed rights by marketContract specific
Map each external data package to its rights owner, sport, competition, latency class, territory, channel, operator entity, permitted betting use, and regulator requirements. Official-data ownership remains with the relevant third party.

Exit and portability

External-feed transitionNot disclosed
Define exports for identifiers, mappings, results, corrections, and display configuration; continued access through open events; replacement-provider mapping; archive rights; cached-data removal; credential revocation; and deletion duties for every bundled input.

Strengths

  • + Data comes from multiple external providers rather than a wholly Altenar-owned feed stack.

What to verify in procurement

  • ! Confirm the named provider, rights chain, latency, service level, and market approval for each sport.
  • ! Third-party data suppliers retain ownership of their official sports data.
Reference documents7

Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.

  1. DocumentMalta Gaming Authority — authorisation.mga.org.mt / verification
  2. DocumentUK Gambling Commission — gamblingcommission.gov.uk / detail / 53306
  3. DocumentUK Gambling Commission — gamblingcommission.gov.uk / trading names / 53306
  4. DocumentAltenar — altenar.com / en us / services
  5. DocumentAltenar — altenar.com / services / sportsbook
  6. DocumentAltenar — altenar.com / en us / about
  7. DocumentAltenar — altenar.com / services / turnkey sportsbook

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