White Label Sportsbook Platform Providers
Compare white label sportsbook providers by platform ownership, host-license role, player contracts, front end, trading, payments, data control and exit terms.
6 providers compared · Content updated · Provider eligibility reviewed . Commercial relationships do not affect editorial conclusions.
White label sportsbook is a hosted operating model layered on top of a betting engine. Depending on the deal, the host or one of its operating partners may provide the license, player terms, payment relationships, compliance operation, trading, risk, and customer support. The responsible legal entities remain deal-specific regardless of the package name.
Included providers have an identifiable current white label sportsbook offer. The provider profile records the underlying platform owner, host-license role, delivery method, and disclosed responsibilities. Contract terms that are not stated remain unknown. A turnkey product that expects the buyer to hold its own license does not qualify merely because it can be branded quickly.
The operating chain often crosses an engine owner, PAM and wallet, host licensee, data suppliers, trading team, payment companies, and the consumer brand. Procurement should follow one bet from event creation and price publication through acceptance, wallet reservation, suspension, settlement, correction, withdrawal, complaint, and final ledger export. That journey shows which party controls the product and carries the liability when the standard package leaves those roles open.
Use white label sportsbook procurement for a host-led operation
The decisive question is not how much software is bundled. It is which entity licenses the activity, contracts with the player, controls funds and trading, holds data, and can keep the brand running after termination.
Use when: The brand needs a host that supplies the operating route around platform, license, trading, payments, support, or player operations.
Keep explicit: Fix the market-by-market host, approved domains, player terms, merchant and funds chain, liability authority, data roles, brand assets, and exit rights.
Use when: The buyer will be the licensed operator and needs an implemented betting stack while retaining the player and commercial relationship.
Keep explicit: A turnkey vendor can perform launch work, but the operator must still assign trading, settlement, compliance, payment, and support duties explicitly.
Use when: The organization already has licenses and operations and wants a direct software product rather than a hosted-brand arrangement.
Keep explicit: Direct platform procurement increases control but also requires separate decisions on data, trading, risk, PAM, payments, hosting, and staffing.
What this comparison covers
- • A current white-label sportsbook variant tied to an identified betting product
- • Hosted arrangements with an identifiable license, player, trading, payment, data, or operating role
- • Providers with separate platform or turnkey offers only through the specific white-label delivery model
- • A sportsbook API, iFrame, front end, managed-trading service, or turnkey implementation with no identifiable host arrangement
- • Universal market or license coverage inferred from one group license or package label
- • Generic revenue share, setup cost, or launch timing not tied to the proposed entity, market, and scope
What operators should compare
These are procurement dimensions, not assumptions that every field is known. A blank or unknown detail is not treated as a negative score.
Engine and host chain
Betting-engine owner, host, contracting entity, PAM and wallet, front end, data, trading, risk, and third-party dependencies.
License and player role
Licensee, approved domains and markets, player counterparty, complaints, responsible gambling, KYC, and regulator responsibility.
Trading and open bets
Price and market control, acceptance, limits, risk, suspension, settlement, resettlement, operator override, and termination handling.
Payments and data
Merchant of record, funds, deposits, withdrawals, settlement, reserves, player and bet records, controller roles, exports, and retention.
Data, content, and market rights
Official and scout data suppliers, event and bet-type rights, integrity feeds, streaming, territory restrictions, downstream display rights, supplier approval, and removal duties.
Operations and exit
Support, compliance, customer operations, reporting, marketing restrictions, domain and account ownership, open liabilities, and migration.
Market snapshot
This snapshot summarizes the products that qualify each listing. Provider and role totals count companies; product type, ownership, availability, and delivery-model totals count the relevant products or recorded variants. One product can have several delivery models, so those counts can exceed the provider total. It does not count every product sold by a company and is not a market-share measure or ranking.
- Platform
- 6
- Host licensee
- 2
- Integrator
- 2
- Service provider
- 1
- Technology owner
- 1
- First party
- 3
- Mixed
- 2
- Third party
- 1
- Standalone and bundled
- 4
- Bundle only
- 2
- White label
- 6
- Turnkey
- 5
- API
- 2
- iFrame
- 1
- Software license
- 1
Comparison at a glance
This table uses the qualifying product scope for this hub. Unknown means the field remains unresolved; it does not mean the provider lacks that option.
| Provider | Qualifying product | Ownership | Availability | Delivery |
|---|---|---|---|---|
| Altenar |
| First party | Standalone and bundled | White label |
| BetConstruct |
| First party | Standalone and bundled | White label |
| Gamingtec |
| First party | Standalone and bundled | White label |
| ProgressPlay |
| Third party | Bundle only | White label |
| SoftGamings |
| Mixed | Standalone and bundled | White label |
| White Hat Gaming |
| Mixed | Bundle only | White label |
Providers
RFP shortlist: 0 of 5
Select two to five providers to open a named proposal comparison. This is separate from the editorial pick.
Altenar
IntegratorAltenar supplies its sportsbook as a modular software product that can integrate with an existing PAM or front end.
Why listed here: Altenar owns the sportsbook technology, while host licensing and some operations can be supplied through market-specific B2C partners.
Relevant product
Altenar Sportsbook Platform
- Type: Platform
- Ownership: First party
- Availability: Standalone and bundled
Delivery model
White labelManaged sportsbook and casino platform assembled with operational and B2C partners for the target market.
- License responsibility:
- Market dependent
- Included:
- Managed sportsbook platform, Casino products, White-label apps, Payment gateways, Player management, Regulatory support
BetConstruct
Technology ownerBetConstruct supplies a first-party sportsbook product through SpringBME and its platform APIs. The same product can be added to an existing site or used in turnkey and white label projects.
Why listed here: BetConstruct supplies a sportsbook white-label product through Soft Construct (Malta) Limited, which has active UK real- and virtual-event betting permissions but no registered domains. The placement does not establish a live Great Britain white-label estate.
Relevant product
BetConstruct Sportsbook
- Type: Platform
- Ownership: First party
- Availability: Standalone and bundled
Delivery model
White labelA ready-made sportsbook platform and site supplied under the operator's brand.
- License responsibility:
- Market dependent
- Merchant of record:
- Market dependent
- Included:
- White label sportsbook, Website, Selected products and services
- Not included:
- Commercial terms, Market-specific approvals not included in the signed agreement
Gamingtec
Gamingtec Sportsbook combines a betting engine, odds and data, trading and risk operations, back-office controls, and configurable front-end components. It can connect to an existing stack through an API or iFrame or run inside Gamingtec's wider platform.
Why listed here: Gamingtec offers a hosted sportsbook stack through a provider licensing framework, with the legal host, player contract, merchant, data roles, and approved domains set per order.
Relevant product
Gamingtec Sportsbook
- Type: Platform
- Ownership: First party
- Availability: Standalone and bundled
Delivery model
White labelA hosted sportsbook route using a provider licensing framework and pre-integrated operating stack.
- License responsibility:
- Provider
- Included:
- Sportsbook platform and CORE PAM, Licensing-framework support for an accepted market, Back-office, compliance, and payment-system tooling, Selected trading and risk services
- Not included:
- A universal host-license entity, Guaranteed market, owner, brand, or domain acceptance, A fixed merchant, funds, or data-role model, Automatic player, domain, or front-end portability
ProgressPlay
Host licenseeProgressPlay delivers sportsbook brands through its proprietary PAM and white-label operating environment, but it does not own the betting engine.
Why listed here: ProgressPlay Limited holds current UK real-event betting permission and a Malta Type 2 B2C authorization. The named white-label sportsbook domain uses ProgressPlay as host and BetConstruct as supplier.
Relevant product
ProgressPlay Sportsbook
- Type: Platform
- Ownership: Third party
- Availability: Bundle only
Delivery model
White labelBetConstruct sportsbook delivered inside a ProgressPlay licensed white-label operation.
- License responsibility:
- Provider
- Player data controller:
- Provider
- Included:
- Sportsbook, ProgressPlay PAM, Licensed operating environment, Player support
- Not included:
- Ownership of the sportsbook engine, Independent control of the supplier relationship
SoftGamings
IntegratorSoftGamings sells white-label and turnkey sportsbook packages with its frontend, bonus, payments, and operating layer. Curaçao hosting status is unresolved, so the contract must identify the operating entity, approved domain, and current license.
Why listed here: SoftGamings offers a hosted sportsbook route, but the legal host, merchant, player-data controller, and approved partner domain are undisclosed. SG International N.V.'s kilobet.com license status is unresolved, so this remains an integration route rather than a confirmed host-licensee relationship.
Relevant product
SoftGamings Sportsbook Solution
- Type: Platform
- Ownership: Mixed
- Availability: Standalone and bundled
Delivery model
White labelHosted sportsbook package combining third-party betting technology with SoftGamings platform and operating infrastructure, subject to confirmation of the applicable entity, license, and approved domain.
- Included:
- Sportsbook, Frontend, Back office, Payments, License infrastructure
- Not included:
- Ownership of the underlying sportsbook engine
White Hat Gaming
Host licenseeWhite Hat supports sportsbook operators through its PAM, wallet, cashier, CRM, and managed services. Kambi supplies the sportsbook technology; White Hat does not own that betting engine.
Why listed here: White Hat Gaming Limited holds UK real-event and virtual-event betting permissions and a Malta Type 2 B2C authorization and supplies an integrated sportsbook white-label stack. A buyer must still verify the exact domain, betting-engine supplier, player counterparty, payment role, and data allocation.
Relevant product
Integrated Sportsbook Delivery
- Type: Platform
- Ownership: Mixed
- Availability: Bundle only
Delivery model
White labelA White Hat Gaming Limited-hosted sportsbook brand on an approved domain, delivered through its platform and an integrated third-party betting engine.
- License responsibility:
- Provider
- Included:
- PAM, wallet, cashier, and back office, Integrated sportsbook access, CRM, compliance, and support options
- Not included:
- White Hat ownership of the sportsbook engine, Universal license coverage
Providers are listed alphabetically; this page is not a ranking.
A company can appear in several comparisons when the same product fits more than one buying need. Distinct products are assessed separately.
Open-bet and host responsibility matrix
Define the legal and operational owner of each sportsbook decision before acquisition starts.
Operating area
Engine, data, and trading
Responsible party
Name who owns the engine and who prices, suspends, limits, and settles markets.
Required record
Feeds, traders, automated actions, and operator overrides have named owners and interfaces.
Operating area
Player and funds chain
Responsible party
Identify the licensee, player counterparty, merchant, and holder of balances.
Required record
Terms, cashier records, settlements, and license entries show a compatible entity route.
Operating area
Open-bet liability
Responsible party
Allocate exposure, voids, corrections, cashout, resettlement, and dispute decisions.
Required record
A live sample reconciles the bet ledger, wallet, trading record, and liability report.
Operating area
Market or host exit
Responsible party
Set treatment for registrations, deposits, open events, balances, notices, and data.
Required record
The exit runbook completes settlement or transfer without losing player evidence.
Procurement checks
- • Verify the betting-engine owner, host, licensee, player counterparty, merchant of record, funds holder, data controllers, and every contracted third party.
- • Test market suspension, limit changes, rejected bets, voids, resettlement, wallet failure, open bets, reporting, exports, and operator override.
- • Attach the exact entity and market matrix for licenses, domains, products, payment routes, data, trading, and operating responsibility.
- • Reconcile sample bets across the front end, engine, trading record, wallet reservation, settlement, correction, player statement, finance report, and complaint evidence.
- • Fix player ownership, open liabilities, balances, data, domains, notices, transition support, and access after termination.
- • Run a domain or market-removal drill covering new registrations, deposits, open bets, cashout, settlement, withdrawals, player notice, responsible gambling, support, retained records, and supplier access.
Limits of this comparison
- • Included providers have a current white-label sportsbook variant. Inclusion does not imply market coverage, host permission, pricing, launch timing, player ownership, payment approval, or exit rights for the proposed operator.
Load this category's comparison fields, contract controls, and acceptance tests into a working decision record. You can also shortlist two to five providers above and carry their names into a side-by-side proposal evaluation.
Build the White Label Sportsbook Platform Providers RFP