ProgressPlay
ProgressPlay's proprietary player-management platform is available as standalone technology, a full white-label service, or a customizable turnkey setup. Under the current standalone offer, the customer owns the deployed platform and retains full data ownership; white-label and turnkey contracts use different scopes.
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ProgressPlay is the operating identity of ProgressPlay Limited, Malta C58305. The company controls progressplay.com and player-service data and holds UK account 39335, Malta license MGA/B2C/231/2012, and an Irish remote-bookmaker license. ProgressPlay Limited operates Betarno, with BetConstruct or Soft Construct supplying the sportsbook. Parent ownership, merchant-of-record allocation, and operating responsibilities vary by standalone or turnkey contract.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Current review scopeProgressPlay's proprietary player-management platform is available as standalone technology, a full white-label service, or a customizable turnkey setup.
Primary offer: ProgressPlay Proprietary Platform · 2 additional offers below
Primary offer delivery
- Software license
- White label
- Turnkey
Integration boundary: Licensed operators can take the platform as standalone technology.
Critical contract questions
Start with unresolved terms, negotiated terms, and dependencies that need a named owner.
Resolve before shortlist
No usable standard answer is available on the public terms.
- Ownership and hosting economicsNot disclosed
- ProgressPlay Proprietary Platform · Commercial terms
- Cross-supplier sportsbook serviceNot disclosed
- ProgressPlay Sportsbook · Operations and service
- Hosted betting economicsNot disclosed
- ProgressPlay Sportsbook · Commercial terms
- Sportsbook chain separationNot disclosed
- ProgressPlay Sportsbook · Exit and portability
Fix in the signed order
The answer changes by operator, market, package, or negotiated order.
4 of 9 shown- Brand and domain authorizationSet in contract
- ProgressPlay Proprietary Platform · Market and approvals
- Betting permission per brandSet in contract
- ProgressPlay Sportsbook · Market and approvals
- ProgressPlay delivery modelSet in contract
- ProgressPlay Proprietary Platform · Contract and supplier
- Hosted sportsbook chainSet in contract
- ProgressPlay Sportsbook · Contract and supplier
Next buyer step
Ask ProgressPlay to resolve “Ownership and hosting economics” and “Cross-supplier sportsbook service” before moving ProgressPlay Proprietary Platform to a commercial shortlist. Then compare the answer with the complete product record below.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
3 offerings- TypePlatform · Multi ProductOwnership and packagingFirst Party · Standalone and BundledDeliverySoftware License, White Label, TurnkeyCompare in
- iGaming Platform Providers · Technology Owner
- Casino Platform Providers · Technology Owner
- White Label Casino Platform Providers · Host Licensee
- Turnkey Casino Platform Providers · Technology Owner
- OfferingProgressPlay SportsbookTypePlatform · SportsbookDeliveryWhite Label, TurnkeyCompare in
- Sportsbook Platform Providers · Reseller
- White Label Sportsbook Platform Providers · Host Licensee
- Turnkey Sportsbook Platform Providers · Reseller
- OfferingProgressPlay Rewards ProgramTypeGamification · CasinoOwnership and packagingFirst Party · Bundle OnlyDeliverySoftware LicenseCompare in
- Casino Gamification & Loyalty Software · Technology Owner
ProgressPlay Proprietary Platform
Multi ProductFirst PartyAvailability: Standalone and BundledProgressPlay's proprietary player-management platform is available as standalone technology, a full white-label service, or a customizable turnkey setup. Under the current standalone offer, the customer owns the deployed platform and retains full data ownership; white-label and turnkey contracts use different scopes.
The white-label model is a genuine host-licensee relationship in Great Britain. ProgressPlay holds active casino and betting permissions and operates a large set of partner domains as white labels.
Products
Integration: Licensed operators can take the platform as standalone technology. White-label partners operate branded sites within ProgressPlay's licensed environment and operating controls. Turnkey scope is customized and must define the operator and license responsibilities contractually.
Key facts
- Active UKGC remote casino, bingo and real-event betting permissions under account 39335
- MGA/B2C/231/2012 includes Type 2 fixed-odds and live betting and names Soft Construct (Malta) Limited, MGA/B2B/286/2014, as an approved Type 2 supplier
Delivery options
Software License
Delivery modelStandalone platform for an operator that holds its own gambling license and chooses its own suppliers.
- Operator license
- Operator
- Merchant of record
- Unknown
- Player data controller
- Operator
Included
- + Proprietary platform
- + PAM
- + CMS
- + Rules and bonus engines
Not included
- ! ProgressPlay operating license
- ! Mandatory bundled content
White Label
Delivery modelLicensed and operated casino or sportsbook environment under ProgressPlay's regulatory account where permitted.
- Operator license
- Provider
- Merchant of record
- Unknown
- Player data controller
- Provider
Included
- + Platform
- + Licensing
- + Finance operations
- + Player support
- + CRM and retention
Not included
- ! Independent operator license
- ! Full control over the supplier stack
Turnkey
Delivery modelCustomizable delivery for casino and sportsbook brands with the exact operating model set per contract.
- Operator license
- Market Dependent
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + Platform customization
- + Payments integration
- + Mobile support
- + Affiliate tooling
Not included
- ! Standard responsibility matrix
- ! Fixed-price commitment
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.
Contract and supplier
- ProgressPlay delivery modelContract specific
- Choose standalone ownership, hosted white label, or customized turnkey before pricing. The agreement must name ProgressPlay Limited or another contractor, the operator and licensee, platform ownership, brands, domains, data rights, and included operations.
Implementation
- Standalone or hosted migrationContract specific
- For standalone, define transfer and deployment of the customer-owned platform. For hosted delivery, define brand onboarding, player and balance migration, content and payment connections, compliance configuration, domain approval, test controls, and launch acceptance.
Operating responsibilities
- License and data allocationKnown
- Standalone customers retain platform and data ownership. Hosted players contract within ProgressPlay Limited's operating environment, where it handles player data; merchant, acquiring, support, AML, safer-gambling, and complaint duties still need a brand-level schedule.
Operations and service
- Regulatory remediation controlsContract specific
- The operating plan should include tested AML and customer-interaction controls, independent assurance access, named remediation owners, incident escalation, domain governance, audit evidence, and operator oversight following the 2025 enforcement action.
Commercial terms
- Ownership and hosting economicsNot disclosed
- Standalone transfer price, implementation, hosting, per-brand charges, revenue share, payment costs, managed operations, content, development, compliance work, minimums, and change fees require delivery-model-specific schedules.
Market and approval scope
- Brand and domain authorizationContract specific
- Match each brand and domain to its operator, license, product permissions, content and betting supplier, payment flow, player terms, and launch status. Account-level domain totals are not a live-brand inventory.
Exit and portability
- Platform ownership and player exitContract specific
- Standalone terms must preserve usable ownership and operation of the deployed platform. Hosted terms need player, balance, KYC, exclusion, transaction, game, payment, complaint, and audit exports, brand and domain transition, final reconciliation, deletion, and migration support.
Strengths
- + ProgressPlay holds British operating permissions and runs a registered white-label domain model.
What to verify in procurement
- ! A May 9, 2025 UKGC decision imposed a GBP 1 million penalty, warning, and six-month third-party-audit condition for AML and customer-interaction failings.
- ! White-label partners depend on ProgressPlay's continuing license and compliance controls.
- ! Do not use the British domain total as a live-brand count: the account header gives 190 while the status rows total 189.
ProgressPlay Sportsbook
SportsbookThird PartyAvailability: Bundle OnlyProgressPlay delivers sportsbook brands through its proprietary PAM and white-label operating environment, but it does not own the betting engine.
BetConstruct supplies the sportsbook, with Soft Construct (Malta) Limited, MGA/B2B/286/2014, approved as the Type 2 supplier under ProgressPlay Limited's MGA/B2C/231/2012 license.
Products
Integration: The sportsbook is integrated into the ProgressPlay player-management platform and shared operating environment. Partners contract through ProgressPlay rather than buying a first-party ProgressPlay betting engine.
Delivery options
White Label
Delivery modelBetConstruct sportsbook delivered inside a ProgressPlay licensed white-label operation.
- Operator license
- Provider
- Merchant of record
- Unknown
- Player data controller
- Provider
Included
- + Sportsbook
- + ProgressPlay PAM
- + Licensed operating environment
- + Player support
Not included
- ! Ownership of the sportsbook engine
- ! Independent control of the supplier relationship
Turnkey
Delivery modelCustomizable sportsbook package integrated into the ProgressPlay platform.
- Operator license
- Market Dependent
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + Sportsbook integration
- + PAM
- + Payments and operational tooling
Not included
- ! First-party sportsbook IP
- ! Standard license allocation
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- Hosted sportsbook chainContract specific
- The order must separate ProgressPlay's PAM, license and operating environment from BetConstruct sportsbook technology and Soft Construct (Malta) Limited's Type 2 supply role, naming every contracted entity, brand, domain, and service.
Implementation
- PAM-to-sportsbook launchContract specific
- Define account and wallet interfaces, bet placement and settlement, bonus behavior, cash out, limits, event and odds feeds, KYC status, reporting, test events, interrupted-bet recovery, domain approval, and production acceptance.
Operating responsibilities
- Platform, host, and engine dutiesContract specific
- Assign player contract, funds, payments, AML, safer gambling, support, PAM ledger, trading, risk, odds, settlement, integrity, event disputes, regulatory reporting, and supplier escalation across ProgressPlay, BetConstruct, and the operator.
Operations and service
- Cross-supplier sportsbook serviceNot disclosed
- ProgressPlay's operating agreement needs one incident owner across its hosted PAM and BetConstruct: separate targets for player login, wallet writes, odds delivery, accepted-bet durability, settlement, domain outage, player communications, and credit allocation.
Commercial terms
- Hosted betting economicsNot disclosed
- Platform, license, sportsbook, trading, data, hosting, payment, managed-operation, revenue-share, minimum, setup, brand, and market charges need named recipients and one auditable calculation schedule.
Market and approval scope
- Betting permission per brandContract specific
- List the ProgressPlay operator, approved domain, real- and virtual-event permissions, Soft Construct supply route, sportsbook build, market rules, bet types, data rights, and regulator approvals before launch.
Exit and portability
- Sportsbook chain separationNot disclosed
- Define open-bet settlement, voids, wallet reconciliation, bet and account exports, trading and feed replacement, brand migration, supplier credential shutdown, player and regulator notices, retained dispute records, and transition support.
What to verify in procurement
- ! Evaluate ProgressPlay as the B2C host and platform counterparty, and BetConstruct or Soft Construct separately as the sportsbook technology supplier.
- ! A domain appearing under ProgressPlay's regulatory account does not prove that every listed domain currently offers sportsbook betting.
- ! Confirm the merchant of record, player-data controller, payment reserves, open-bet treatment and data exports for the specific partner contract.
ProgressPlay Rewards Program
CasinoFirst PartyAvailability: Bundle OnlyProgressPlay has a proprietary rewards layer inside its in-house platform. Players complete missions, earn points, move through levels and badges, and redeem points in a rewards store.
Rewards can include free spins, deposit bonuses, cashback, offers, and prizes. The layer is bundled with the casino platform; standalone API delivery, sportsbook mechanics, universal inclusion, and market approval are not part of this classification.
Products
Integration: ProgressPlay Rewards runs inside the in-house API-based platform and has no established standalone delivery route. The order must identify the platform model, mechanics, source events, ledgers, wallet posting, funding, wagering, expiry, reversals, approvals, player-protection controls, data roles, environments, service levels, audit exports, and exit data.
Delivery options
Software License
Delivery modelA casino rewards layer configured inside a contracted ProgressPlay platform deployment.
- Operator license
- Market Dependent
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + Missions and point earning
- + Levels and badges
- + Rewards-store configuration
- + Configured casino rewards where contracted and approved
Not included
- ! A separately evidenced standalone gamification product or API
- ! Automatic inclusion in every standalone, white-label, or turnkey order
- ! Sportsbook-specific missions or rewards
- ! A B2C license or automatic approval of promotions in any market
- ! Defined reward funding, wallet accounting, wagering, expiry, reversal, tax, or reconciliation roles
- ! Guaranteed engagement, retention, revenue, or conversion outcomes
Strengths
- + Concrete mechanics replace a generic gamified-platform label.
- + Earning mechanics and store redemption are separate steps.
What to verify in procurement
- ! This is a bundled casino layer, not a neutral standalone gamification SaaS product.
- ! The technical and financial schedules must define event schemas, duplicate or reversed events, point and reward ledgers, wallet behavior, and financial liability.
- ! Require explicit responsible-gambling, self-exclusion, cooling-off, vulnerability, consent, and marketing-suppression behavior before launch.
- ! Do not use the vendor's engagement wording as a performance forecast; measure results against operator-owned baselines.
Reference documents8
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentIrish Revenue — revenue.ie / excise / register licensed remote bookmakers
- DocumentUK Gambling Commission — gamblingcommission.gov.uk / detail / 39335
- DocumentMalta Gaming Authority — authorisation.mga.org.mt / verification
- DocumentProgressPlay — progressplay.com / progressplay standalone platform redefines operator freedom a…
- DocumentProgressPlay — progressplay.com / privacy policy
- DocumentProgressPlay — progressplay.com / solutions detail
- DocumentProgressPlay — progressplay.com
- DocumentBetarno — betarno.com
