OpenBet
OpenBet's current platform stack combines a betting engine with player account and wallet functions and digital and retail front ends.
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OpenBet is a multi-entity sportsbook technology brand acquired by OB Global Holdings LLC on March 24, 2025. OpenBet Limited, UK company 03134634, is an operating and licensed entity, with OpenBet Technologies Limited as its sole shareholder and Jersey company OpenBet Holdco Limited above it. Ariel Zev Emanuel is the ultimate controller. The complete cross-border ownership chain and universal contractor, IP owner, licensed supplier, host, and data controller remain undisclosed.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitOperators assembling a modular OpenBet sportsbook from the betting engine, player-account functions, and digital or retail front ends without assuming a white-label or turnkey operating package.
Primary offer: OpenBet Sportsbook Platform · 2 additional offers below
Primary offer delivery
- Software license
Integration boundary: OpenBet supplies modular components for operator-specific deployments.
Critical contract questions
Start with unresolved terms, negotiated terms, and dependencies that need a named owner.
Resolve before shortlist
No usable standard answer is available on the public terms.
8 of 9 shown- License, merchant, and data rolesNot disclosed
- OpenBet Sportsbook Platform · Operating responsibilities
- Trading-service chargesNot disclosed
- OpenBet Managed Trading Services · Commercial terms
- Modeled and marketplace pricingNot disclosed
- OpenBet Trading System and Betting Data · Commercial terms
- Hosting and delivery timetableNot disclosed
- OpenBet Sportsbook Platform · Implementation
- Managed-operation handoffNot disclosed
- OpenBet Managed Trading Services · Exit and portability
- Feed replacement and licensed historyNot disclosed
- OpenBet Trading System and Betting Data · Exit and portability
- Service levels and incident ownershipNot disclosed
- OpenBet Sportsbook Platform · Operations and service
- Commercial modelNot disclosed
- OpenBet Sportsbook Platform · Commercial terms
Next buyer step
Ask OpenBet to resolve “License, merchant, and data roles” and “Trading-service charges” before moving OpenBet Sportsbook Platform to a commercial shortlist. Then compare the answer with the complete product record below.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
3 offerings- OfferingOpenBet Sportsbook PlatformTypePlatform · SportsbookOwnership and packagingFirst Party · Standalone and BundledDeliverySoftware LicenseCompare in
- iGaming Platform Providers · Technology Owner
- Sportsbook Platform Providers · Technology Owner
- OfferingOpenBet Managed Trading ServicesTypeManaged Trading · SportsbookOwnership and packagingFirst Party · Standalone and BundledDeliveryManaged ServiceCompare in
- Managed Sportsbook Trading Services · Service Provider
- TypeSports Data · SportsbookOwnership and packagingMixed · Standalone and BundledDeliveryAPICompare in
- Sports Data and Odds Feed Providers · Aggregator
OpenBet Sportsbook Platform
SportsbookFirst PartyAvailability: Standalone and BundledOpenBet's current platform stack combines a betting engine with player account and wallet functions and digital and retail front ends.
The product is a modular technology set, not a white-label or turnkey package.
Products
Integration: OpenBet supplies modular components for operator-specific deployments. API boundaries, hosting, and operating responsibilities must be defined in the contract.
Delivery options
Software License
Delivery modelModular sportsbook technology configured around an operator's required engine, account, and front-end components.
Included
- + Betting engine
- + Selected player account functions
- + Selected digital or retail front ends
- + Implementation services scoped to the deployment
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.
Contract and supplier
- Contracting companyContract specific
- The order must identify the OpenBet company that sells the selected modules and separately name the licensed supplier, host, software owner, and data processor where those roles differ.
Implementation
- Module boundaryKnown
- The betting engine, player account, and digital or retail front ends are separable components. This offer is modular software, not a white-label or turnkey operating package.
- Hosting and delivery timetableNot disclosed
- Hosting allocation, environment plan, acceptance stages, and a standard implementation timetable are not established.
Operating responsibilities
- License, merchant, and data rolesNot disclosed
- Operator-license, merchant-of-record, and player-data-controller responsibilities must be assigned for the deployment.
Operations and service
- Selected operating stackContract specific
- The order must state which player-account, wallet, KYC, AML, payment, marketing, front-end, and implementation functions are included.
- Service levels and incident ownershipNot disclosed
- Availability targets, support coverage, recovery commitments, and incident ownership are not established.
Commercial terms
- Commercial modelNot disclosed
- License fees, usage charges, minimum commitments, and implementation fees are not established.
Market and approval scope
- Entity and product approvalContract specific
- The selected OpenBet entity, modules, channel, hosting route, and player market must match the relevant approvals for the launch.
Exit and portability
- Player and betting data portabilityNot disclosed
- Export formats, migration support, continued record access, and transition obligations must be defined in the contract.
Strengths
- + The official brochure separates the betting engine, player account, and channel front ends instead of presenting them as one indivisible stack.
What to verify in procurement
- ! OpenBet's current product set does not include a named white-label or turnkey offer, so those hub placements would overstate its scope.
- ! OpenBet Limited is the active UK company and UKGC gambling-software licensee, not a universal legal identity for the OpenBet brand. Confirm the contracting company, licensed supplier, product schedule, hosting entity, and data roles for every deployment.
OpenBet Managed Trading Services
SportsbookFirst PartyAvailability: Standalone and BundledThe Trade product set includes Managed Trading Services, full risk and liability management, Risk Manager, and trading screens.
The service can sit alongside OpenBet's platform or feed an operator sportsbook through the Trading System.
Products
Integration: The Trading System uses a single integration into an operator sportsbook. The Managed Trading Services agreement must define liability, approval rights, and the commercial model.
Delivery options
Managed Service
Delivery modelOpenBet performs contracted trading and risk functions through its Trading System and managed service team.
Included
- + Managed trading
- + Risk and liability management
- + Trading tools and screens
- + Pre-match and in-play coverage
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- Trade product scopeContract specific
- List Managed Trading Services, Risk Manager, Trading System access, pre-match and in-play coverage, props, virtuals, data and streaming inputs, trading screens, environments, support, and any OpenBet platform dependency. Tool access alone is not outsourced trading.
Implementation
- Trading System integrationContract specific
- Freeze odds, market states, bet, customer, exposure, result, and settlement messages through the single operator connection. Define permission roles, price and limit controls, retries, fallback, reconciliation, shadow testing, rollback, and production acceptance.
Operating responsibilities
- Trading and liability authorityContract specific
- Allocate pricing, market creation, bet acceptance, customer limits, exposure thresholds, manual overrides, suspensions, risk actions, result corrections, settlement decisions, and financial liability between OpenBet and the operator. Record which actions require operator approval.
Operations and service
- Managed-desk controlsContract specific
- Define desk coverage by sport and market, escalation, stale-price response, high-exposure approval, feed failure, result disputes, audit-log access, tool entitlements, recovery, and post-incident reporting. Test the operator's retained controls before production.
Commercial terms
- Trading-service chargesNot disclosed
- Standard pricing is unavailable. Separate implementation, Trading System use, managed-desk scope, sports and markets, betting volume, minimum commitments, revenue share, risk tools, data inputs, support, and treatment of trading losses.
Market and approval scope
- Jurisdiction offering controlsContract specific
- Approve sports, events, market types, props, virtuals, upstream inputs, customer restrictions, result rules, licensed parties, and operator controls for each jurisdiction. The available Trading System inventory does not make every input deployable.
Exit and portability
- Managed-operation handoffNot disclosed
- Require exports of open bets, exposures, customer limits, risk actions, price overrides, results, settlements, configuration, and audit history. Define replacement-desk cutover, tool access, continued inputs, transition support, retained records, and deletion.
Strengths
- + The product boundary separates the managed trading desk, Risk Manager, and operator-facing Trading System.
- + Managed Trading can support an OpenBet platform deployment or connect to another operator sportsbook through the Trading System.
What to verify in procurement
- ! Confirm who owns trading liability and which parts of pricing, limits, and settlement remain under operator control.
OpenBet Trading System and Betting Data
SportsbookMixedAvailability: Standalone and BundledOpenBet currently sells betting data and trading content through its Trading System, including pre-match, in-play, player props, BetBuilder, virtuals, and a feeds marketplace.
The output mixes OpenBet-modeled products with third-party feed and content inputs. IMG ARENA's former sports-rights, live-data, and streaming business is no longer owned by OpenBet.
Products
Integration: OpenBet provides one Trading System integration for its own traded products and marketplace inputs. Buyers must identify which feeds are OpenBet-owned, which are third-party, and which former IMG ARENA products are no longer in scope.
Delivery options
API
Delivery modelAPI and trading-system integration for OpenBet-modeled betting products and third-party feed inputs.
Included
- + Betting data and trading content
- + BetBuilder feed products
- + Feeds marketplace access
Not included
- ! Former IMG ARENA rights, live-data, and streaming inventory
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- Current feed inventoryContract specific
- Schedule each OpenBet-modeled product and third-party marketplace input, including pre-match, in-play, props, BetBuilder, virtuals, data, sports, events, territories, channels, and rights. Exclude former IMG ARENA rights, live-data, and streaming inventory unless separately contracted from its current owner.
Implementation
- Trading System feed connectionContract specific
- Freeze identifiers, schemas, price and market-state messages, BetBuilder legs, results, correction flow, feed provenance, latency tests, snapshots, replay, versioning, and reconciliation for OpenBet-modeled and marketplace inputs through the shared integration.
Operating responsibilities
- Modeled and third-party content boundaryKnown
- OpenBet supplies its modeled BetBuilder and other traded products alongside external marketplace feeds. Rights, event data, and operating duties differ by input; the customer retains its sportsbook, PAM, wallet, bet acceptance, and customer settlement unless separately ordered.
Operations and service
- Feed provenance and recoveryContract specific
- Set upstream ownership, authoritative results, correction windows, stale-price behavior, input substitution, marketplace-feed outage, replay, snapshot recovery, escalation, service credits, and customer reconciliation separately for each feed carried by the Trading System.
Commercial terms
- Modeled and marketplace pricingNot disclosed
- No standard rate card is available. Separate OpenBet-modeled products, each external feed, BetBuilder, sports and events, request or betting volume, rights surcharges, minimum commitments, integration, environments, overages, and support.
Market and approval scope
- Rights and availability matrixContract specific
- Map every modeled or marketplace product to its rights owner, sport, event, market type, territory, channel, operator permission, and allowed betting or display use. Remove legacy IMG ARENA assumptions from the proposed scope.
Exit and portability
- Feed replacement and licensed historyNot disclosed
- Define export rights for identifiers, mappings, results, corrections, BetBuilder records, and configuration by input. Include transition feeds, external-provider changes, archive limits, credential revocation, cached-data removal, and post-termination audit access.
Strengths
- + The current brochure distinguishes in-house modeled BetBuilder content from the wider feeds marketplace.
What to verify in procurement
- ! IMG ARENA was sold to Sportradar in November 2025 and is no longer part of OpenBet.
- ! Do not carry former IMG ARENA event counts, rights, or live-streaming scope into OpenBet's current profile unless OpenBet re-establishes them.
Reference documents6
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 03134634
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / MzQ5MzU4MDM3MWFkaXF6a2N4 / document
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 06712030
- DocumentOpenBet — marketing.openbet.com / hubfs / OB Sales Brochure V3
- DocumentUK Gambling Commission — gamblingcommission.gov.uk / detail / 3213
- DocumentU.S. Securities and Exchange Commission — sec.gov / 000119312525060947 / d897469dex992
