OpenBet
Product sources reviewedIdentity not reviewedOpenBet's current platform stack combines a betting engine with player account and wallet functions and digital and retail front ends.
OpenBet Sportsbook Platform
SportsbookFirst PartyAvailability: Standalone and BundledOpenBet's current platform stack combines a betting engine with player account and wallet functions and digital and retail front ends.
The product is presented as a modular technology set rather than a public white-label or turnkey package.
Integration: OpenBet markets the components as modular technology for operator-specific deployments. The public brochure does not publish a standard API boundary, hosting split, or operating-responsibility matrix.
Delivery options
Modular sportsbook technology configured around an operator's required engine, account, and front-end components.
Included
- + Betting engine
- + Selected player account functions
- + Selected digital or retail front ends
- + Implementation services scoped to the deployment
- + The official brochure separates the betting engine, player account, and channel front ends instead of presenting them as one indivisible stack.
- ! OpenBet does not currently publish a product called white label or turnkey, so those hub placements would overstate the verified scope.
- ! OpenBet Limited is one active regulated company in a wider business now owned by OB Global Holdings LLC. Confirm the contracting entity for each market.
- OpenBetVendorchecked 2026-07-11— Current official sales brochure covering the player account, betting engine, front ends, Trading System, managed trading, BetBuilder, and betting data products.
- U.S. Securities and Exchange CommissionFilingchecked 2026-07-11— Filed completion announcement for the March 24, 2025 sale of OpenBet to OB Global Holdings LLC.
- UK Companies HouseRegulatorchecked 2026-07-11— Official company record for active OpenBet Limited, company number 03134634, incorporated in 1995.
- UK Gambling CommissionRegulatorchecked 2026-07-11— Current gambling-software license record for OpenBet Limited.
OpenBet Managed Trading Services
SportsbookFirst PartyAvailability: Standalone and BundledOpenBet lists Managed Trading Services, full risk and liability management, Risk Manager, and trading screens in its current Trade product set.
The service can sit alongside OpenBet's platform or feed an operator sportsbook through the Trading System.
Integration: The Trading System is presented as a single integration into an operator sportsbook. Public materials do not state the liability split, approval rights, or commercial model for Managed Trading Services.
Delivery options
OpenBet performs contracted trading and risk functions through its Trading System and managed service team.
Included
- + Managed trading
- + Risk and liability management
- + Trading tools and screens
- + Pre-match and in-play coverage
- ! Confirm who owns trading liability and which parts of pricing, limits, and settlement remain under operator control.
- OpenBetVendorchecked 2026-07-11— Current official sales brochure covering the player account, betting engine, front ends, Trading System, managed trading, BetBuilder, and betting data products.
OpenBet Trading System and Betting Data
SportsbookMixedAvailability: Standalone and BundledOpenBet currently sells betting data and trading content through its Trading System, including pre-match, in-play, player props, BetBuilder, virtuals, and a feeds marketplace.
The output mixes OpenBet-modeled products with third-party feed and content inputs. IMG ARENA's former sports-rights, live-data, and streaming business is no longer owned by OpenBet.
Integration: OpenBet presents one Trading System integration for its own traded products and marketplace inputs. Buyers must identify which feeds are OpenBet-owned, which are third-party, and which former IMG ARENA products are no longer in scope.
Delivery options
API and trading-system integration for OpenBet-modeled betting products and third-party feed inputs.
Included
- + Betting data and trading content
- + BetBuilder feed products
- + Feeds marketplace access
Not included
- ! Former IMG ARENA rights, live-data, and streaming inventory
- + The current brochure distinguishes in-house modeled BetBuilder content from the wider feeds marketplace.
- ! The official brochure still contains IMG ARENA pages, but the current SEC filing confirms that IMG ARENA was sold to Sportradar in November 2025.
- ! Do not carry former IMG ARENA event counts, rights, or live-streaming claims into OpenBet's current profile without a newer OpenBet source that expressly re-establishes them.
- OpenBetVendorchecked 2026-07-11— Current official sales brochure covering the player account, betting engine, front ends, Trading System, managed trading, BetBuilder, and betting data products.
- U.S. Securities and Exchange CommissionFilingchecked 2026-07-11— Current filing confirming the 2025 OpenBet disposition to OB Global and the later November 2025 sale of IMG ARENA to Sportradar.
