Ziqni
Ziqni owns a headless gamification cloud that operators and platforms connect to their existing products. It supports achievements, missions, tournaments, leaderboards, points, rewards, and custom rule logic.
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ZIQNI LTD, active UK company 09693684, is controlled by Ziqni Holdco Ltd, which is controlled by Caesars Trading and Technology Services Limited. A standalone Ziqni service is not currently orderable: ziqni.com is parked and no active contract route is available.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitOperators and gaming platforms that want headless competition and progression services while keeping control of their PAM and frontend.
Primary offer: Ziqni Gamification Cloud
Primary offer delivery
- API
Integration boundary: The operator sends activity through APIs or an event broker such as RabbitMQ, SQS, or Kafka.
Casino Gamification & Loyalty Software checks before shortlist
- Name the exact product, owner, contracting entity, tier, required parent platform, delivery route, environments, limits, add-ons, third-party systems, and support boundary. Do not buy a generic vendor capability statement.
- Trace one real mechanic from authoritative source event through identity, eligibility, progress, ranking or completion, operator approval, wallet or bonus action, player display, support view, and accounting record, with a shared correlation ID.
- In an isolated non-production environment, use synthetic accounts, disabled outbound messages and reward connectors, controlled replay data, and explicit cleanup criteria to run destructive and volume tests for duplicate, missing, late, reversed, and out-of-order events; ties; time zones; rule changes; excluded players; cancellation; queue backlogs; failed rewards; retries; manual corrections; recovery; and end-to-end reconciliation.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
1 offering- OfferingZiqni Gamification CloudTypeGamification · Multi ProductOwnership and packagingFirst Party · StandaloneDeliveryAPICompare in
- Casino Gamification & Loyalty Software · Technology Owner
Ziqni Gamification Cloud
Multi ProductFirst PartyAvailability: StandaloneZiqni owns a headless gamification cloud that operators and platforms connect to their existing products. It supports achievements, missions, tournaments, leaderboards, points, rewards, and custom rule logic.
ZIQNI LTD used the Competition Labs Ltd name until January 2022 and changed ownership in 2025. The current CompetitionLabs business uses the separate Maltese supplier Gamification Consultancy Ltd and is not treated as Ziqni.
Products
Integration: The operator sends activity through APIs or an event broker such as RabbitMQ, SQS, or Kafka. Ziqni transforms and evaluates those events, stores competition and progression state, and exposes results through APIs or widgets added to the operator's page or iframe.
Key facts
- ZIQNI LTD is an active UK private company, number 09693684
- Ziqni Holdco Ltd controls ZIQNI LTD and is itself controlled by Caesars Trading And Technology Services Limited
Delivery options
API
Delivery modelA hosted headless gamification service connected to operator event feeds and rendered through operator-built or Ziqni-provided components.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Unknown
Included
- + Gamification rule and scoring services
- + Achievements, missions, tournaments, leaderboards, and points
- + Event transformation and ingestion options
- + APIs, web assets, and widget templates
Not included
- ! Operator gambling license and market approval
- ! PAM, player wallet, cashier, or payment processing
- ! Prize funding and external reward fulfillment
- ! A standard DPA or fixed controller and processor allocation
Strengths
- + The architecture supports event brokers, APIs, and operator-controlled frontend delivery.
- + Hosted tournament infrastructure separates competition processing from the operator's core platform.
- + ZIQNI LTD has a defined corporate identity and control chain despite the parked brand domain.
What to verify in procurement
- ! The 2025 change of control makes third-party sales policy, roadmap independence, competitor data separation, and exit terms important procurement questions.
- ! Do not treat the current CompetitionLabs business as Ziqni. It uses a separate Maltese supplier despite ZIQNI LTD's historical Competition Labs Ltd name.
- ! Prize funding, fulfillment, and player-data roles are undisclosed.
- ! Performance uplift figures are excluded because they are not reproducible benchmarks.
Reference documents6
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 09693684
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / 09693684 / persons with significant control
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / 16725170 / persons with significant control
- DocumentZiqni — ziqni.com / features
- DocumentZiqni Help Center — help.ziqni.com / articles / 101000409826 what is ziqni
- DocumentCompetitionLabs — competitionlabs.com / terms of service
