Ziqni
Product sources reviewedIdentity not reviewedZiqni owns a headless gamification cloud that operators and platforms connect to their existing products. It supports achievements, missions, tournaments, leaderboards, points, rewards, and custom rule logic.
Ziqni Gamification Cloud
Multi ProductFirst PartyAvailability: StandaloneZiqni owns a headless gamification cloud that operators and platforms connect to their existing products. It supports achievements, missions, tournaments, leaderboards, points, rewards, and custom rule logic.
UK Companies House shows that ZIQNI LTD used the Competition Labs Ltd name until January 2022 and records a material ownership change in 2025. Current CompetitionLabs terms instead name the separate Maltese company Gamification Consultancy Ltd, so this profile does not treat the current CompetitionLabs business as Ziqni.
Integration: The operator sends activity through APIs or an event broker such as RabbitMQ, SQS, or Kafka. Ziqni transforms and evaluates those events, stores competition and progression state, and exposes results through APIs or widgets added to the operator's page or iframe.
- Company Status
ZIQNI LTD is an active UK private company, number 09693684
UK corporate status checked July 11, 2026
- Regulator Confirmed2026-07-11
- Corporate Control
Ziqni Holdco Ltd controls ZIQNI LTD and is itself controlled by Caesars Trading And Technology Services Limited
Companies House persons-with-significant-control chain · This establishes corporate control, not the commercial terms offered to third-party operators.
- Independently Checked2026-07-11
Delivery options
A hosted headless gamification service connected to operator event feeds and rendered through operator-built or Ziqni-provided components.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Unknown
Included
- + Gamification rule and scoring services
- + Achievements, missions, tournaments, leaderboards, and points
- + Event transformation and ingestion options
- + APIs, web assets, and widget templates
Not included
- ! Operator gambling license and market approval
- ! PAM, player wallet, cashier, or payment processing
- ! Prize funding and external reward fulfillment
- ! A public DPA or fixed controller and processor allocation
- + The architecture supports event brokers, APIs, and operator-controlled frontend delivery.
- + Hosted tournament infrastructure separates competition processing from the operator's core platform.
- + Current corporate identity and control can be checked through Companies House rather than inferred from the brand site.
- ! The 2025 change of control makes third-party sales policy, roadmap independence, competitor data separation, and exit terms important procurement questions.
- ! Do not use the current CompetitionLabs website or contract as evidence for Ziqni. Its March 2026 terms name a separate Maltese supplier, despite the historical Competition Labs Ltd name in ZIQNI LTD's UK record.
- ! Public product material does not say who funds or fulfills prizes and does not define legal roles for player data.
- ! Performance uplift figures on older marketing pages are excluded because they are not independently reproducible benchmarks.
- ZiqniVendorchecked 2026-07-11— Current headless gamification features, event ingestion, widgets, and standalone tournament hosting.
- Ziqni Help CenterVendorchecked 2026-07-11— Gamification cloud, rules, achievements, tournaments, points, and integration scope.
- UK Companies HouseRegulatorchecked 2026-07-11— ZIQNI LTD identity, active status, current address, and prior Competition Labs name.
- UK Companies HouseRegulatorchecked 2026-07-11— Ziqni Holdco Ltd has held 75 percent or more control since October 2025.
- UK Companies HouseRegulatorchecked 2026-07-11— Caesars Trading And Technology Services Limited controls Ziqni Holdco Ltd.
- CompetitionLabsVendorchecked 2026-07-13— Terms effective March 17, 2026 identify the current CompetitionLabs contracting entity as Gamification Consultancy Ltd, registered in Malta. This is a separate current entity and product boundary from UK company ZIQNI LTD, despite ZIQNI LTD's historical Competition Labs Ltd name.
