CompetitionLabs
CompetitionLabs sells a hosted, event-driven gamification platform directly to operators, studios, aggregators, and platform providers. Its current product set covers tournaments and leaderboards, missions, achievements, loyalty and VIP journeys, segmentation, reward workflows, automation, reporting, and white-label player interfaces.
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Gamification Consultancy Ltd, registered in Malta, supplies CompetitionLabs and controls its website, but its registration number and group ownership remain undisclosed. UK company GAMIFICATION CONSULTANCY LIMITED, number 13764897, is a separate legal person whose active PSCs are Beluza Ltd and two individuals; ZIQNI LTD's control ended on January 10, 2022. No corporate link to the Malta contractor has been established.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitOperators, studios, aggregators, and B2B platforms that want a separate event-driven engagement layer without replacing the PAM, wallet, or existing CRM and can map events and test reward, suppression, player-protection, and reconciliation boundaries.
Primary offer: CompetitionLabs Gamification Platform
Primary offer delivery
- CompetitionLabs Platform
- CompetitionLabs Studio
Integration boundary: Every tier uses an event-based REST API, but Starter webhook availability is unresolved and transformations, consumers, CRM integrations, onboarding, custom work, deployment, residency, and player interfaces vary by tier.
Casino Gamification & Loyalty Software checks before shortlist
- Name the exact product, owner, contracting entity, tier, required parent platform, delivery route, environments, limits, add-ons, third-party systems, and support boundary. Do not buy a generic vendor capability statement.
- Trace one real mechanic from authoritative source event through identity, eligibility, progress, ranking or completion, operator approval, wallet or bonus action, player display, support view, and accounting record, with a shared correlation ID.
- In an isolated non-production environment, use synthetic accounts, disabled outbound messages and reward connectors, controlled replay data, and explicit cleanup criteria to run destructive and volume tests for duplicate, missing, late, reversed, and out-of-order events; ties; time zones; rule changes; excluded players; cancellation; queue backlogs; failed rewards; retries; manual corrections; recovery; and end-to-end reconciliation.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
1 offering- TypeGamification · Multi ProductOwnership and packagingFirst Party · Standalone and BundledDeliveryAPI, Managed ServiceCompare in
- Casino Gamification & Loyalty Software · Technology Owner
CompetitionLabs Gamification Platform
Multi ProductFirst PartyAvailability: Standalone and BundledCompetitionLabs sells a hosted, event-driven gamification platform directly to operators, studios, aggregators, and platform providers. Its current product set covers tournaments and leaderboards, missions, achievements, loyalty and VIP journeys, segmentation, reward workflows, automation, reporting, and white-label player interfaces.
The platform connects to an operator's existing player, game, CRM, reward, and marketing systems rather than replacing the PAM, wallet, cashier, or gambling operator. The client remains responsible for gambling approvals and lawful use and acts as controller when CompetitionLabs processes personal data on its behalf.
Products
Integration: Every tier uses an event-based REST API, but Starter webhook availability is unresolved and transformations, consumers, CRM integrations, onboarding, custom work, deployment, residency, and player interfaces vary by tier. Interfaces can use an iframe or Web Component with operator theming. Sandbox or staging credentials are normally provisioned after a contract or qualifying pilot. The Order Form must name the exact events, limits, features, environments, UI components, overage behavior, support, and service level.
Key facts
- Gamification Consultancy Ltd, registered in Malta, supplies CompetitionLabs
- CompetitionLabs is not a gaming operator and does not hold a gaming license; the client remains responsible for licenses, regulated-market approval, responsible gambling, advertising, and lawful platform use
- For personal data processed through the platform on a client's behalf, CompetitionLabs acts as processor and the client as controller, with the DPA available on request
- CompetitionLabs offers direct tiered Platform access, a managed Studio route, and an embedded StakeSoft platform bundle
- Starter EUR 1,000 per month, Growth EUR 5,000 per month, Scale EUR 12,000 per month, and Enterprise custom; prices are per Sub-Space on monthly billing, with a listed 20 percent annual-billing discount
- Published add-ons are EUR 500 per month for 50 additional events per second, EUR 300 per month for 25,000 additional API calls per hour, EUR 300 per month for five additional concurrent tournaments on Growth or Scale, EUR 400 per month for 25 additional achievements on Growth or above, and EUR 2,990 per year for a Sub-Space on Growth or above
- Starter has a three-month minimum commitment, while Growth, Scale, and Enterprise have a one-year minimum commitment
- Starter is limited to tournaments; missions, loyalty, and reward-fulfillment functions begin at Growth, while dedicated infrastructure, custom data residency, and a custom service level are Enterprise features
- Service-level packaging is inconsistent: 24/7 SLA-backed support and a custom SLA are assigned to Enterprise in one package definition, while other definitions extend contractual uptime, response commitments, 24/7 coverage, or formal SLAs to Scale
- Starter webhook availability is inconsistent: one package definition excludes Webhooks and Transformers, while another includes basic webhook output on every tier
- Overage handling is inconsistent: one definition bills excess event and API use as added headroom without throttling or a hard cutoff, while another permits throttling or overage invoices
Delivery options
CompetitionLabs Platform
Delivery modelHosted gamification SaaS connected to operator event streams, with an operator-configured back office and optional embedded white-label player interfaces.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Operator
Included
- + Event-based REST API and operator-configured gamification rules
- + Tier-dependent tournaments, missions, achievements, loyalty journeys, segmentation, and reward workflows
- + White-label widgets, CSS theming, and iframe or Web Component embedding
- + Tier-dependent webhooks, transformations, consumers, CRM connectors, data exports, audit logs, and onboarding support
- + Direct subscriptions and a bundled deployment route
Not included
- ! Operator gambling license, regulated-market approval, or responsibility for lawful operation
- ! PAM, player wallet, cashier, payment processing, deposit custody, or merchant-of-record services
- ! Reward funding, bonus liability, wallet posting, expiry, reversal, tax treatment, or accounting unless assigned to the connected execution route
- ! Automatic proof that consent, self-exclusion, cooling-off, vulnerability, age, market, or communication-suppression rules are enforced correctly
- ! An operator DPA, complete subprocessor schedule, universal hosting location, current security certificate, or fixed service level for every tier
- ! A separately defined managed campaign-operations service unless it appears in the Order Form or statement of work
CompetitionLabs Studio
Delivery modelA managed engagement route in which CompetitionLabs supplies contracted strategy, mechanic and campaign design, and operational support around the hosted platform.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Operator
Included
- + The strategy, game or campaign mechanic design, configuration, and operating work named in the statement of work
- + Use of CompetitionLabs Platform functions and data flows expressly included in the engagement
- + Defined handoffs, approvals, reporting, and operator signoff for the managed scope
Not included
- ! A guaranteed engagement, retention, revenue, or lifetime-value outcome
- ! Operator licensing, player-account, wallet, payment, reward-funding, or merchant-of-record responsibility
- ! An undefined fully managed service outside the signed statement of work
- ! Automatic access to Enterprise infrastructure, support, capacity, or service levels
Strengths
- + The tier structure separates product features, event limits, support, deployment, and customization options.
- + The API surface includes concrete competition, achievement, member, claim, event, and webhook concepts.
- + The gamification supplier is separated from the licensed operator, with baseline client-data ownership and controller and processor roles allocated.
What to verify in procurement
- ! The Malta contractor has no disclosed registration number or parent. Do not merge it with ZIQNI LTD or UK company 13764897.
- ! Cash and free-spin funding, bonus eligibility, wallet posting, wagering terms, reversal, and reconciliation responsibilities are undisclosed.
- ! Deterministic self-exclusion, cooling-off, age, market, vulnerability, and consent enforcement remains unresolved. Test suppression immediately before every visible mechanic, message, and reward action.
- ! Termination terms conflict: one route gives a 30-day return-or-delete election, while another gives 90-day post-cancellation retention. Contract duration and cancellation wording also vary by tier.
- ! Basic webhook availability, formal service-level coverage, and excess-use throttling are inconsistent across the pricing page, FAQ, and Terms. Treat integration, support, capacity, overage, and remedy rules as unresolved until written into the Order Form and technical schedule.
- ! Current ISO 27001 certification is unresolved. Require the certified entity, scope, standard edition, auditor, issue date, and expiration date.
- ! Customer counts, event volumes, uplift figures, testimonials, and broad throughput or latency figures are not usable performance commitments. Validate contracted event rates, API limits, latency, concurrency, outage behavior, recovery, and service levels with a load test.
- ! Broker, on-premises, and self-managed deployment availability remains unresolved, while sandbox access is normally post-signature. Support, infrastructure, service levels, custom mapping, automation, and UI depth vary by tier, so the Order Form must enumerate every required feature and delivery route.
Reference documents7
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 13764897
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / 13764897 / persons with significant control
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 09693684
- DocumentCompetitionLabs — competitionlabs.com / solutions
- DocumentCompetitionLabs — competitionlabs.com / features
- DocumentCompetitionLabs — competitionlabs.com
- DocumentCompetitionLabs — competitionlabs.com / faq
