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EveryMatrix

Product sources reviewedIdentity partially verified

GamMatrix is EveryMatrix's player account and wallet platform. It manages onboarding, identity checks, transactions, responsible gambling, taxation, reporting, CRM connections, and player controls across products and markets.

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Provider identity
Entity typebrand
Provider lifecycleactive
Identity checkpartially verified
Identity reviewed2026-07-13
Identity due2027-01-13
Websiteeverymatrix.com
Product review2026-07-13
Review due2027-01-11
Main hubiGaming Platform Providers

EveryMatrix is an active multi-entity supplier brand. Its current corporate-site privacy policy names Romanian company EveryMatrix S.R.L. as the primary website controller, while the current UK Gambling Commission and Malta Gaming Authority records name EveryMatrix Software Limited as the licensed B2B supplier. A visually reviewed 2017 audited filing identifies EveryMatrix Holding p.l.c., company C 44407, as the then holding company and lists both entities as subsidiaries, but it is not current evidence of the 2026 ownership chain or holding-company status. Public sources do not identify one universal seller for every EveryMatrix product, so the historical holding name is not published as the profile's current legal name.

These modules are our normalized view of the provider's current products and services. A vendor source confirms what the company publishes; it does not independently prove performance, availability in every market, or contract terms. Claim status and unresolved responsibilities stay visible below.

GamMatrix PAM

Multi ProductFirst PartyAvailability: Standalone and Bundled

GamMatrix is EveryMatrix's player account and wallet platform. It manages onboarding, identity checks, transactions, responsible gambling, taxation, reporting, CRM connections, and player controls across products and markets.

Products in this module
GamMatrix PAM: Player lifecycle, wallet, compliance, transaction, reporting, CRM, and access control layer.

Integration: Operators can use GamMatrix as the account core for the EveryMatrix stack or connect other products through its APIs and third-party integrations.

Delivery options

Software License
Delivery model

A licensed PAM and wallet layer for an operator-controlled gaming stack.

Operator license
Operator
Merchant of record
Operator
Player data controller
Operator

Included

  • + Player accounts
  • + Wallet and transactions
  • + Compliance workflows
  • + Reporting and integrations

Not included

  • ! Operator gambling license
  • ! Casino or sportsbook content unless separately contracted
Best for: Operators that want one player, wallet, compliance, and reporting layer across several gaming verticals.
What to verify in procurement
  • ! Casino, sportsbook, affiliate, and payment products are separate modules and contracts within the wider stack.
Module reviewed 2026-07-11Source labels and methodology
  • EveryMatrixVendorchecked 2026-07-11Current company identity, history, product stack, and regulatory disclosure.
  • EveryMatrixVendorchecked 2026-07-11GamMatrix PAM product scope.
  • Gambling CommissionRegulatorchecked 2026-07-11Regulator record for EveryMatrix Software Limited account 39383.

EveryMatrix Casino

CasinoFirst PartyAvailability: Standalone and Bundled

EveryMatrix Casino, formerly CasinoEngine, combines casino management, content delivery, frontend tools, and a large third-party game library. It can connect to a third-party wallet or run with GamMatrix in the full turnkey stack.

Products in this module
EveryMatrix Casino: Casino management and content platform with a modular API, frontend, back office, and aggregated game library.

Integration: The casino platform can integrate with an external platform and wallet or connect to GamMatrix as part of an EveryMatrix turnkey deployment.

Delivery options

API
Delivery model

A modular casino platform and content connection for an operator keeping a third-party PAM or wallet.

Operator license
Operator
Merchant of record
Operator
Player data controller
Operator

Included

  • + Casino platform API
  • + Back office
  • + Frontend options
  • + Game content connection

Not included

  • ! GamMatrix PAM unless separately contracted
  • ! Operator gambling license
Turnkey
Delivery model

EveryMatrix Casino combined with GamMatrix and other selected EveryMatrix modules as a full operator platform.

Operator license
Operator
Merchant of record
Operator
Player data controller
Operator

Included

  • + Casino platform
  • + GamMatrix PAM
  • + Frontend and back office
  • + Selected stack modules

Not included

  • ! Operator gambling license
  • ! Uncontracted product modules
Best for: Operators that want casino aggregation either as a standalone module or with a full EveryMatrix account stack.
What to verify in procurement
  • ! The public page does not publish commercial terms or a market-by-market deployable game count.
Module reviewed 2026-07-11Source labels and methodology
  • EveryMatrixVendorchecked 2026-07-11Current company identity, history, product stack, and regulatory disclosure.
  • EveryMatrixVendorchecked 2026-07-11Casino platform, aggregation, API, and turnkey delivery scope.

Casino Content Aggregation

CasinoFirst PartyAvailability: Standalone and Bundled

EveryMatrix owns the CasinoEngine aggregation and content delivery layer. It distributes third-party and in-house casino content through the EveryMatrix Casino platform.

Products in this module
CasinoEngine content aggregation: Third-party and in-house casino content delivered through the EveryMatrix Casino integration.

Integration: Operators connect the modular casino API to an external wallet or use the content layer inside the full EveryMatrix stack.

Delivery options

API
Delivery model

Casino content and management tools connected to the operator's existing wallet or platform.

Operator license
Operator
Merchant of record
Operator
Player data controller
Operator

Included

  • + Content aggregation
  • + Casino back office
  • + API integration

Not included

  • ! Operator gambling license
  • ! GamMatrix PAM unless contracted
Best for: Casino operators that need aggregation without replacing their existing PAM and wallet.
Module reviewed 2026-07-11Source labels and methodology
  • EveryMatrixVendorchecked 2026-07-11Casino platform, aggregation, API, and turnkey delivery scope.

EveryMatrix Sports

SportsbookFirst PartyAvailability: Standalone and Bundled

EveryMatrix Sports, formerly OddsMatrix, is the group's first-party online, retail, and omnichannel sportsbook platform. It includes the betting engine, trading and risk controls, frontend options, odds tools, and sportsbook content.

Products in this module
EveryMatrix Sportsbook: Online and omnichannel sportsbook with betting engine, risk tools, odds controls, frontend, and back office.

Integration: The sportsbook can be licensed as a focused product or combined with GamMatrix, payments, casino, and affiliate products in the EveryMatrix turnkey stack.

Checked facts
Daily Bets

1.5 million+ bets processed per day

Current EveryMatrix Sports platform figure

Vendor Reported2026-07-11

Delivery options

Software License
Delivery model

A sportsbook platform deployment for an operator integrating it with its own account and operating stack.

Operator license
Operator
Merchant of record
Operator
Player data controller
Operator

Included

  • + Sportsbook engine
  • + Risk and odds controls
  • + Back office
  • + Frontend options

Not included

  • ! GamMatrix PAM unless contracted
  • ! Operator gambling license
Turnkey
Delivery model

Sportsbook combined with the EveryMatrix PAM and selected stack products for a full operator deployment.

Operator license
Operator
Merchant of record
Operator
Player data controller
Operator

Included

  • + Sportsbook platform
  • + GamMatrix PAM
  • + Selected casino, payment, and affiliate modules

Not included

  • ! Operator gambling license
  • ! Uncontracted modules
Best for: Established operators and lotteries that need a configurable online and retail sportsbook product.
What to verify in procurement
  • ! Published throughput and event counts are vendor figures and should be scoped to the contracted product and markets.
Module reviewed 2026-07-11Source labels and methodology
  • EveryMatrixVendorchecked 2026-07-11Current company identity, history, product stack, and regulatory disclosure.
  • EveryMatrixVendorchecked 2026-07-11EveryMatrix Sports platform and delivery scope.

PartnerMatrix

Multi ProductFirst PartyAvailability: Standalone

PartnerMatrix is EveryMatrix affiliate and agent management software. The current product page states that its affiliate platform, intelligence product, and agent system are each available as standalone products.

Products in this module
PartnerMatrix Affiliate Platform: Affiliate tracking, reporting, anti-fraud, and partner management.
PartnerMatrix Intelligence: Affiliate market and competitor monitoring.
PartnerMatrix Agent System: Offline agent network management for casino and sportsbook operators.

Integration: Operators can contract each PartnerMatrix product separately and connect it to casino or sportsbook operations with EveryMatrix onboarding support.

Delivery options

Software License
Delivery model

Standalone hosted affiliate or agent management software connected to the operator's gaming operation.

Operator license
Operator
Merchant of record
Operator
Player data controller
Shared

Included

  • + Selected PartnerMatrix product
  • + Integration and account support

Not included

  • ! Operator gambling platform
  • ! Operator gambling license
Best for: Operators that want an iGaming-specific affiliate or agent system without adopting the full EveryMatrix stack.
Module reviewed 2026-07-11Source labels and methodology
  • EveryMatrixVendorchecked 2026-07-11PartnerMatrix products and standalone availability.

EveryMatrix EngageSuite

Multi ProductFirst PartyAvailability: Standalone and Bundled

EveryMatrix supplies EngageSuite as a named cross-vertical loyalty and gamification layer. The current suite connects bonuses, loyalty levels and currency, tournaments, challenges, mini-games, and jackpots into one operator-configured player journey.

The suite can sit alongside EveryMatrix or connected operator systems, but it does not replace the operator's gambling license, player-account responsibility, cashier, reward budget, or market-specific player-protection rules.

Products in this module
Bonuses, Loyalty, and Challenges: Configurable bonus types, loyalty levels and currencies, a loyalty shop, and task-based challenges with connected rewards.
Tournaments and Jackpots: Cross-vertical tournaments, real-time leaderboards, configurable scoring, segmented jackpots, and operator-styled widgets.
PrizeEngine Mini Games: Configurable mini-games such as Lucky Wheel and Mystery Chest that can issue or unlock contracted EngageSuite rewards.

Integration: EveryMatrix describes one back office for the six EngageSuite components, customizable player-facing widgets, and one connection point for CRM, marketing, and automation platforms. The public pages do not publish the production event schema, wallet protocol, retry behavior, suppression order, API limits, or service levels. The technical schedule should name every input event, player identifier, eligibility check, reward instruction, wallet result, reversal, reconciliation feed, UI component, and failure path.

Checked facts
Product Packaging

EngageSuite combines six connected product areas: bonuses, loyalty, tournaments, challenges, jackpots, and mini-games

Current public EngageSuite packaging

Vendor Reported2026-07-13
Integration Model

EveryMatrix describes one back office, customizable frontend widgets, and one connection point to CRM, marketing, and automation platforms

Public integration description; production interfaces and service levels remain contractual

Vendor Reported2026-07-13
Reward Orchestration

EngageSuite mechanics can trigger bonuses, tournament prizes, loyalty currency, mini-game plays, and jackpot access across the connected suite

Product-level reward orchestration only · The public pages do not allocate reward funding, wallet posting, reversal, expiry, tax, or reconciliation responsibility.

Vendor Reported2026-07-13

Delivery options

Software License
Delivery model

A hosted loyalty and gamification layer configured in an EveryMatrix back office and connected to operator or EveryMatrix platform systems.

Operator license
Operator
Merchant of record
Operator
Player data controller
Unknown

Included

  • + Connected bonus, loyalty, tournament, challenge, mini-game, and jackpot mechanics
  • + Operator configuration through one back office
  • + Branded player-facing widgets
  • + Connections to CRM, marketing, and automation systems
  • + Cross-vertical casino and sportsbook journeys where contracted

Not included

  • ! Operator gambling license or target-market approval
  • ! Player acquisition, deposits, withdrawals, payment processing, or merchant-of-record services
  • ! Reward funding, bonus liability, tax treatment, and financial reconciliation unless allocated in the signed scope
  • ! Automatic enforcement of self-exclusion, cooling-off, age, consent, affordability, vulnerability, or market restrictions
  • ! A public universal event schema, wallet-state model, DPA, subprocessor list, service level, or rate card
  • ! Guaranteed retention, revenue, wagering, or engagement outcomes
Best for: Operators that want one connected casino and sportsbook engagement system and can document how its eligibility, player-protection, wallet, and reward actions interact with the existing PAM and CRM.
Strengths
  • + The current product map separates six concrete mechanics instead of using gamification as a generic label.
  • + Public pages show how one mechanic can unlock or reward another across a longer player journey.
  • + The supplier describes both operator controls and player-facing widgets.
What to verify in procurement
  • ! The public pages describe EngageSuite as an integrated solution, but they do not state that each of its six components is always a separately purchasable SKU. Confirm the exact modules, dependencies, and minimum EveryMatrix footprint in the order form.
  • ! Automatic prize wording does not establish who funds the reward, owns the bonus liability, posts the wallet transaction, handles an unsuccessful grant, reverses an award, or reconciles the ledger.
  • ! Segmentation and personalization do not prove that self-exclusion, cooling-off, age, consent, affordability, vulnerability, and market restrictions are evaluated immediately before every mechanic and reward.
  • ! Do not use EveryMatrix uplift percentages, adoption figures, customer references, or broad compliance statements as expected results for a new deployment.
  • ! Require a versioned event and wallet specification, idempotency rules, replay and rollback behavior, data roles, retention, audit exports, load tests, service levels, and an exit export before production.
Module reviewed 2026-07-13Source labels and methodology
  • EveryMatrixVendorchecked 2026-07-13Current EngageSuite product page covering bonuses, tournaments, loyalty, challenges, jackpots, mini-games, the shared player journey, and operator configuration. Revenue, retention, and engagement statements are not used as expected outcomes.
  • EveryMatrixVendorchecked 2026-07-13Official May 2025 launch description covering the unified back office, branded widgets, cross-vertical scope, and a single connection to CRM, marketing, and automation systems. Published uplift figures are excluded.
  • EveryMatrixVendorchecked 2026-07-13Current BonusEngine page covering operator-defined bonuses, recurrence, reporting, connected EngageSuite triggers, and bonus-wallet reporting. It does not establish reward funding, merchant-of-record status, or the production wallet-accounting allocation.
  • EveryMatrixVendorchecked 2026-07-13Current tournament page covering cross-vertical scoring, target groups, leaderboards, automatic prize grants, and links to other EngageSuite mechanics. It does not replace contract-level reward and reconciliation rules.

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