EveryMatrix
GamMatrix is EveryMatrix's player account and wallet platform. It manages onboarding, identity checks, transactions, responsible gambling, taxation, reporting, CRM connections, and player controls across products and markets.
Page updated
EveryMatrix is an active multi-entity supplier brand. Romanian company EveryMatrix S.R.L. controls the corporate website, while EveryMatrix Software Limited holds the current UK and Malta B2B supplier permissions. EveryMatrix Holding p.l.c., company C 44407, was the holding company in 2017, but its current place in the ownership chain remains unresolved. No single company sells every EveryMatrix product.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitOperators that want one player, wallet, compliance, and reporting layer across several gaming verticals.
Primary offer: GamMatrix PAM · 5 additional offers below
Primary offer delivery
- Software license
Integration boundary: GamMatrix can serve as the account core for the full EveryMatrix stack.
Critical contract questions
Start with unresolved terms, negotiated terms, and dependencies that need a named owner.
Resolve before shortlist
No usable standard answer is available on the public terms.
8 of 15 shown- Migration and launch timetableNot disclosed
- GamMatrix PAM · Implementation
- Implementation timetableNot disclosed
- EveryMatrix Casino · Implementation
- CasinoEngine service levelsNot disclosed
- Casino Content Aggregation · Operations and service
- Implementation timetableNot disclosed
- EveryMatrix Sports · Implementation
- Service levelsNot disclosed
- GamMatrix PAM · Operations and service
- Service levels and incident routingNot disclosed
- EveryMatrix Casino · Operations and service
- Content and platform economicsNot disclosed
- Casino Content Aggregation · Commercial terms
- Feed rights and service levelsNot disclosed
- EveryMatrix Sports · Operations and service
Next buyer step
Ask EveryMatrix to resolve “Migration and launch timetable” and “Implementation timetable” before moving GamMatrix PAM to a commercial shortlist. Then compare the answer with the complete product record below.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
6 offerings- OfferingGamMatrix PAMTypePAM · Multi ProductOwnership and packagingFirst Party · Standalone and BundledDeliverySoftware LicenseCompare in
- iGaming Platform Providers · Technology Owner
- iGaming PAM Providers · Technology Owner
- OfferingEveryMatrix CasinoTypePlatform · CasinoOwnership and packagingFirst Party · Standalone and BundledDeliveryAPI, TurnkeyCompare in
- Casino Platform Providers · Technology Owner
- Turnkey Casino Platform Providers · Technology Owner
- OfferingCasino Content AggregationTypeGame Aggregation · CasinoOwnership and packagingFirst Party · Standalone and BundledDeliveryAPICompare in
- Casino Game Aggregators · Aggregator
- OfferingEveryMatrix SportsTypePlatform · SportsbookOwnership and packagingFirst Party · Standalone and BundledDeliverySoftware License, TurnkeyCompare in
- Sportsbook Platform Providers · Technology Owner
- Turnkey Sportsbook Platform Providers · Technology Owner
- OfferingPartnerMatrixTypeAffiliate · Multi ProductOwnership and packagingFirst Party · StandaloneDeliverySoftware LicenseCompare in
- iGaming Affiliate Software · Technology Owner
- OfferingEveryMatrix EngageSuiteTypeGamification · Multi ProductOwnership and packagingFirst Party · Standalone and BundledDeliverySoftware LicenseCompare in
- Casino Gamification & Loyalty Software · Technology Owner
GamMatrix PAM
Multi ProductFirst PartyAvailability: Standalone and BundledGamMatrix is EveryMatrix's player account and wallet platform. It manages onboarding, identity checks, transactions, responsible gambling, taxation, reporting, CRM connections, and player controls across products and markets.
Products
Integration: GamMatrix can serve as the account core for the full EveryMatrix stack. Its APIs also connect separately contracted products and third-party integrations.
Delivery options
Software License
Delivery modelA licensed PAM and wallet layer for an operator-controlled gaming stack.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Operator
Included
- + Player accounts
- + Wallet and transactions
- + Compliance workflows
- + Reporting and integrations
Not included
- ! Operator gambling license
- ! Casino or sportsbook content unless separately contracted
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.
Contract and supplier
- Contracting company and product scheduleContract specific
- The order must name the EveryMatrix group company selling GamMatrix and list every separately contracted casino, sportsbook, payment, affiliate, and third-party integration module.
Implementation
- Account and wallet boundaryKnown
- GamMatrix supplies player accounts, wallet and transactions, compliance workflows, reporting, and integrations. Casino and sportsbook products remain separate modules.
- Migration and launch timetableNot disclosed
- No baseline migration duration is disclosed. The Statement of Work must inventory player, wallet, balance, bonus, consent, AML, and audit data; assign transformation and reconciliation ownership; and define dry runs, cutover, rollback, and acceptance gates.
Operating responsibilities
- Operator, merchant, and data rolesKnown
- For this licensed-PAM route, the operator holds the gambling license, acts as merchant of record, and controls player data.
Operations and service
- Connected-product ownershipContract specific
- The order must assign support and incident ownership across GamMatrix, each EveryMatrix product, payment services, and third-party integrations.
- Service levelsNot disclosed
- Availability, recovery, support-response, and batch-processing commitments are not established.
Commercial terms
- PAM and module chargesNot disclosed
- License, setup, transaction, minimum, and separately selected module fees are not established.
Market and approval scope
- Entity and market scopeContract specific
- The contracting company, licensed supplier, selected products, and operator configuration must match the approvals for each target market.
Exit and portability
- Player, wallet, and compliance data exportNot disclosed
- Export schemas, migration assistance, reconciliation, retained records, and post-termination access are not established.
What to verify in procurement
- ! Casino, sportsbook, affiliate, and payment products are separate modules and contracts within the wider stack.
EveryMatrix Casino
CasinoFirst PartyAvailability: Standalone and BundledEveryMatrix Casino, formerly CasinoEngine, combines casino management, content delivery, frontend tools, and a large third-party game library. It can connect to a third-party wallet or run with GamMatrix in the full turnkey stack.
Products
Integration: CasinoEngine can connect to an external platform and wallet. It can also run with GamMatrix inside an EveryMatrix turnkey deployment.
Delivery options
API
Delivery modelA modular casino platform and content connection for an operator keeping a third-party PAM or wallet.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Operator
Included
- + Casino platform API
- + Back office
- + Frontend options
- + Game content connection
Not included
- ! GamMatrix PAM unless separately contracted
- ! Operator gambling license
Turnkey
Delivery modelEveryMatrix Casino combined with GamMatrix and other selected EveryMatrix modules as a full operator platform.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Operator
Included
- + Casino platform
- + GamMatrix PAM
- + Frontend and back office
- + Selected stack modules
Not included
- ! Operator gambling license
- ! Uncontracted product modules
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- Contracting company and selected modulesContract specific
- The order must name the EveryMatrix seller and state whether it covers the casino API only or also GamMatrix, front end, third-party content, payments, and other stack modules.
Implementation
- Wallet and platform routeKnown
- The casino API can connect to a third-party wallet. The turnkey route adds GamMatrix, front end, back office, and the other modules listed in the agreement.
- Implementation timetableNot disclosed
- No standard integration, certification, content-onboarding, or launch timetable is established.
Operating responsibilities
- Operator, merchant, and data rolesKnown
- For the API and turnkey routes described here, the operator holds the gambling license, acts as merchant of record, and controls player data.
Operations and service
- Content and platform boundaryKnown
- EveryMatrix owns the casino management and delivery layer. The game library combines third-party and in-house content, with each title subject to the contracted catalog and market approval.
- Service levels and incident routingNot disclosed
- Platform availability, recovery, game-provider escalation, support response, and incident ownership are not established.
Commercial terms
- Platform, content, and setup chargesNot disclosed
- License fees, setup costs, minimums, revenue share, content charges, and third-party pass-through fees are not established.
Market and approval scope
- Deployable content and approvalsContract specific
- The signed schedule must identify the licensed supplier, approved platform configuration, studios, titles, currencies, and player markets for the launch.
Exit and portability
- Player, wallet, and game-data portabilityNot disclosed
- Export formats, wallet reconciliation, configuration handover, migration support, and post-termination record access are not established.
What to verify in procurement
- ! Commercial terms and market-by-market deployable game counts are undisclosed.
Casino Content Aggregation
CasinoFirst PartyAvailability: Standalone and BundledEveryMatrix owns the CasinoEngine aggregation and content delivery layer. It distributes third-party and in-house casino content through the EveryMatrix Casino platform.
Products
Integration: The modular casino API connects to an external wallet. Operators can instead use the content layer inside the full EveryMatrix stack.
Delivery options
API
Delivery modelCasino content and management tools connected to the operator's existing wallet or platform.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Operator
Included
- + Content aggregation
- + Casino back office
- + API integration
Not included
- ! Operator gambling license
- ! GamMatrix PAM unless contracted
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- CasinoEngine content orderContract specific
- The order must separate CasinoEngine aggregation from GamMatrix PAM and list the EveryMatrix seller, content suppliers, approved titles, engagement tools, brands, markets, and any in-house content included in the same route.
Implementation
- External-wallet integrationContract specific
- Define the modular casino API, wallet callbacks, authentication, player and session identifiers, currencies, precision, idempotency, retries, rollback, unfinished rounds, test environments, certification builds, and acceptance tests against the operator's existing PAM.
Operating responsibilities
- Operator system-of-record boundaryKnown
- In the standalone API model, the operator retains its gambling license, merchant role, player-data controller role, PAM, and wallet. The responsibility schedule must still allocate game-session data, round evidence, fraud review, supplier escalations, and financial reconciliation.
Operations and service
- CasinoEngine service levelsNot disclosed
- Set CasinoEngine uptime, support, maintenance, incident notice, restoration, service credits, release management, supplier suspension, measurable production commitments, and owners for every dependency in the signed operating schedule.
Commercial terms
- Content and platform economicsNot disclosed
- Aggregation fees, minimums, game-supplier rates, revenue-share definitions, premium content, engagement-tool charges, jackpots, promotions, certification work, and price-change rules require the CasinoEngine commercial schedule.
Market and approval scope
- Certified content scheduleContract specific
- List each supplier, title, build, RTP, game server, language, certification report, operator entity, domain, and jurisdiction. Access through CasinoEngine does not make every connected game available in every licensed market.
Exit and portability
- CasinoEngine removal and exitNot disclosed
- Define studio-removal notice, title substitution, unresolved-round handling, jackpot and promotion closeout, report and configuration exports, final invoices, credential shutdown, data return or deletion, and migration support back to the operator's PAM.
EveryMatrix Sports
SportsbookFirst PartyAvailability: Standalone and BundledEveryMatrix Sports, formerly OddsMatrix, is the group's first-party online, retail, and omnichannel sportsbook platform. It includes the betting engine, trading and risk controls, frontend options, odds tools, and sportsbook content.
Products
Integration: OddsMatrix can be licensed as a focused sportsbook product. It can also sit beside GamMatrix, payments, casino, and affiliate products in the EveryMatrix turnkey stack.
Key facts
- 1.5 million+ bets processed per day
Delivery options
Software License
Delivery modelA sportsbook platform deployment for an operator integrating it with its own account and operating stack.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Operator
Included
- + Sportsbook engine
- + Risk and odds controls
- + Back office
- + Frontend options
Not included
- ! GamMatrix PAM unless contracted
- ! Operator gambling license
Turnkey
Delivery modelSportsbook combined with the EveryMatrix PAM and selected stack products for a full operator deployment.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Operator
Included
- + Sportsbook platform
- + GamMatrix PAM
- + Selected casino, payment, and affiliate modules
Not included
- ! Operator gambling license
- ! Uncontracted modules
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Contract and supplier
- Contracting company and selected stackContract specific
- The order must name the EveryMatrix seller and list whether the sportsbook is standalone or supplied with GamMatrix and selected casino, payment, or affiliate modules.
Implementation
- Deployment routeKnown
- The sportsbook can connect to an operator's existing account stack or run with GamMatrix in an online, retail, or omnichannel deployment.
- Implementation timetableNot disclosed
- An EveryMatrix Sports order needs separate dates for account-stack integration, retail rollout where selected, feed and risk testing, acceptance, and production cutover.
Operating responsibilities
- Operator, merchant, and data rolesKnown
- Whether EveryMatrix Sports connects to an existing account stack or runs with GamMatrix, the customer remains the licensed operator, merchant of record, and player-data controller.
Operations and service
- Sportsbook operating boundaryKnown
- The product covers the betting engine, risk and odds controls, back office, and front-end options. GamMatrix and other product modules are included only when listed in the agreement.
- Feed rights and service levelsNot disclosed
- The underlying feed schedule, rights, availability, recovery, support response, and incident ownership are not established.
Commercial terms
- Platform and managed-service chargesNot disclosed
- License, setup, feed, retail, minimum, revenue-share, and separately selected module fees are not established.
Market and approval scope
- Product, channel, and entity approvalContract specific
- The licensed supplier, online or retail configuration, feed rights, selected modules, and operator permissions must be confirmed per market.
Exit and portability
- Bet, player, and configuration portabilityNot disclosed
- An EveryMatrix Sports exit schedule needs to define bet and player exports, GamMatrix wallet reconciliation where included, odds and risk configuration handover, migration assistance, retention periods, and access after termination.
What to verify in procurement
- ! Throughput and event counts require validation against the contracted product and markets.
PartnerMatrix
Multi ProductFirst PartyAvailability: StandalonePartnerMatrix is EveryMatrix affiliate and agent management software. Its affiliate platform, intelligence product, and agent system are each available as standalone products.
Products
Integration: Each PartnerMatrix product can be contracted separately. EveryMatrix can connect the selected affiliate product to casino or sportsbook operations during onboarding.
Delivery options
Software License
Delivery modelStandalone hosted affiliate or agent management software connected to the operator's gaming operation.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Shared
Included
- + Selected PartnerMatrix product
- + Integration and account support
Not included
- ! Operator gambling platform
- ! Operator gambling license
EveryMatrix EngageSuite
Multi ProductFirst PartyAvailability: Standalone and BundledEveryMatrix supplies EngageSuite as a named cross-vertical loyalty and gamification layer. The current suite connects bonuses, loyalty levels and currency, tournaments, challenges, mini-games, and jackpots into one operator-configured player journey.
The suite can sit alongside EveryMatrix or connected operator systems, but it does not replace the operator's gambling license, player-account responsibility, cashier, reward budget, or market-specific player-protection rules.
Products
Integration: EngageSuite uses one back office for six components, customizable player-facing widgets, and one connection point for CRM, marketing, and automation platforms. The production event schema, wallet protocol, retry behavior, suppression order, API limits, and service levels are contract-specific. The technical schedule should name every input event, player identifier, eligibility check, reward instruction, wallet result, reversal, reconciliation feed, UI component, and failure path.
Key facts
- EngageSuite combines six connected product areas: bonuses, loyalty, tournaments, challenges, jackpots, and mini-games
- One back office, customizable frontend widgets, and one connection point to CRM, marketing, and automation platforms
- EngageSuite mechanics can trigger bonuses, tournament prizes, loyalty currency, mini-game plays, and jackpot access across the connected suite
Delivery options
Software License
Delivery modelA hosted loyalty and gamification layer configured in an EveryMatrix back office and connected to operator or EveryMatrix platform systems.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Unknown
Included
- + Connected bonus, loyalty, tournament, challenge, mini-game, and jackpot mechanics
- + Operator configuration through one back office
- + Branded player-facing widgets
- + Connections to CRM, marketing, and automation systems
- + Cross-vertical casino and sportsbook journeys where contracted
Not included
- ! Operator gambling license or target-market approval
- ! Player acquisition, deposits, withdrawals, payment processing, or merchant-of-record services
- ! Reward funding, bonus liability, tax treatment, and financial reconciliation unless allocated in the signed scope
- ! Automatic enforcement of self-exclusion, cooling-off, age, consent, affordability, vulnerability, or market restrictions
- ! A universal event schema, wallet-state model, DPA, subprocessor list, service level, or rate card
- ! Guaranteed retention, revenue, wagering, or engagement outcomes
Strengths
- + The current product map separates six concrete mechanics instead of using gamification as a generic label.
- + One mechanic can unlock or reward another across a longer player journey.
- + The product includes both operator controls and player-facing widgets.
What to verify in procurement
- ! EngageSuite is integrated, but each of its six components is not necessarily a separately purchasable SKU. Confirm the exact modules, dependencies, and minimum EveryMatrix footprint in the order form.
- ! Automatic prize wording does not establish who funds the reward, owns the bonus liability, posts the wallet transaction, handles an unsuccessful grant, reverses an award, or reconciles the ledger.
- ! Segmentation and personalization do not prove that self-exclusion, cooling-off, age, consent, affordability, vulnerability, and market restrictions are evaluated immediately before every mechanic and reward.
- ! Do not use EveryMatrix uplift percentages, adoption figures, customer references, or broad compliance statements as expected results for a new deployment.
- ! Require a versioned event and wallet specification, idempotency rules, replay and rollback behavior, data roles, retention, audit exports, load tests, service levels, and an exit export before production.
Questions about EveryMatrix
Product, delivery, and company details that affect an operator order.
Which EveryMatrix modules need separate pricing?
EveryMatrix products can be bought as separate modules. A quote should price GamMatrix PAM, CasinoEngine, OddsMatrix, PartnerMatrix, payment services, implementation, hosting, third-party integrations, support, and exit work separately. The order should also define setup charges, minimums, usage fees, revenue-share bases, and pass-through increases for the modules actually selected.
Do EveryMatrix supplier permissions cover the whole group?
No. EveryMatrix Software Limited holds active Great Britain and Malta B2B supplier permissions. Those permissions apply to the named company and authorized activities; they are not a group-wide operator license. A launch still needs the correct seller, product modules, operator permission, domains, content, and market-specific approvals in the signed schedule.
Reference documents7
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentGambling Commission — gamblingcommission.gov.uk / detail / 39383
- DocumentMalta Gaming Authority — authorisation.mga.org.mt / verification
- DocumentEveryMatrix Holding p.l.c. — everymatrix.com / 07 / 2017 Everymatrix Holding PLC
- DocumentEveryMatrix — everymatrix.com / gammatrix / pam
- DocumentEveryMatrix — everymatrix.com / about us
- DocumentGambling Commission — gamblingcommission.gov.uk / actions / 39383
- DocumentEveryMatrix — everymatrix.com / casinoengine
