Captain Up
Product sources reviewedIdentity partially verifiedCaptain Up markets a standalone engagement and loyalty platform that operators add to existing gaming sites and apps. It supplies missions, challenges, levels, badges, leaderboards, tournaments, loyalty points, and reward interfaces.
The Maryland regulator record identifies CAPTAIN-UP LTD for customer-loyalty tracking services, while the public client terms name Captain-Up Commerce Ltd. The current product-to-regulator route is independently visible, but the public legal pages do not establish which company contracts the B2B platform or how the two entities relate. The Order Form, MSA, and current registry extracts must resolve that boundary.
Captain Up Engagement and Loyalty Platform
Multi ProductFirst PartyAvailability: StandaloneCaptain Up markets a standalone engagement and loyalty platform that operators add to existing gaming sites and apps. It supplies missions, challenges, levels, badges, leaderboards, tournaments, loyalty points, and reward interfaces.
The platform tracks player actions and applies operator-configured rules. Captain Up does not become the gambling operator, sell the operator license, or take responsibility for the operator's player transactions and rewards.
Integration: Captain Up is incorporated into the operator's website or app and receives player activity needed for rules, profiles, and rewards. Current public product material describes plug-in integration and operator-controlled branding, but it does not publish the complete API, data residency, or implementation responsibility schedule.
- Pennsylvania Status
Accepted gaming service provider notification for customer loyalty software through June 11, 2028
Pennsylvania interactive gaming and sports wagering only · The PGCB notice states that full registration or certification may still be required if the notification route no longer applies.
- Regulator Confirmed2026-07-13
- Contracting Identity
The current Maryland service-vendor record names CAPTAIN-UP LTD, while the public client terms name Captain-Up Commerce Ltd
Current regulator-to-public-contract identity boundary · Do not infer the B2B contracting entity or group relationship from the matching brand alone.
- Unresolved2026-07-13
Delivery options
A separately contracted gamification and loyalty layer embedded in the operator's digital properties.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Unknown
Included
- + Gamification engine and administration tools
- + Player profiles, progression, competitions, and reward logic
- + Brandable web and app components
- + Integration support
Not included
- ! Operator gambling license and market approval
- ! PAM, wallet, cashier, and payment processing
- ! Funding or legal terms of operator prizes and bonuses
- ! A universal controller or processor allocation for player data
- + The platform is a separate engagement product rather than a small feature inside a casino platform.
- + Operator-facing mechanics cover both short competitions and longer loyalty progression.
- + Current Pennsylvania regulator records independently identify the service as customer loyalty software.
- ! The current regulator record names CAPTAIN-UP LTD, while the public client terms name Captain-Up Commerce Ltd and describe the service as beta and subject to change or interruption. The public privacy notice is an end-user policy, not the operator product DPA. The Order Form and MSA must identify the exact contractor, accepted production service, current terms, hosting, controller and processor roles, subprocessors, retention, security evidence, service level, support, and exit obligations.
- ! Do not treat an ISO mark or security wording on the website as verified certification without the certificate, certified entity, scope, standard edition, issuer, issue date, and expiry.
- ! The Pennsylvania notification is a narrow service-provider authorization, not an operator license or proof of approval in other states or countries.
- ! The operator remains responsible for reward rules, prize funding, promotion terms, and regulatory approval.
- Captain UpVendorchecked 2026-07-13— Current gaming product, operator controls, mechanics, branding, and integration claims.
- Captain UpVendorchecked 2026-07-13— The public page combines end-user and client terms. The client terms name Captain-Up Commerce Ltd, date from 2016, describe the service as beta or under development and subject to change or interruption, and specify limited email support. They do not establish the current B2B contractor or production service level.
- Captain UpVendorchecked 2026-07-13— End-user policy describing US hosting, publisher or community sharing, and use by people aged 13 or older. It is not the operator product DPA and does not establish B2B controller, processor, subprocessor, retention, transfer, or deletion terms.
- Pennsylvania Gaming Control BoardRegulatorchecked 2026-07-13— Current July 10, 2026 notification list identifies Captain Up as customer loyalty software. This is not full supplier certification.
- Maryland Lottery and Gaming Control AgencyRegulatorchecked 2026-07-13— Current approved vendor list confirms the CAPTAIN-UP LTD legal name for customer loyalty tracking services.
