Square in the Air
Square in the Air is a communications and creative agency dedicated to sport, betting, and online gaming. PR, social and influencer work, sponsorship activation, creative, and video production are separate service lines.
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Square in the Air Communications Ltd, active UK company 05812777, is the likely agency entity. A different active company, THE SQUARE IN THE AIR LTD, number 15002523, operates in another business. The agency provides no universal legal counterparty, so every contract must identify the signing entity.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitOperators, suppliers, and betting-sector businesses that need specialist communications, social, sponsorship, creative, or content production.
Primary offer: Square in the Air Betting and Gaming Communications
Primary offer delivery
Integration boundary: Scope PR, social, influencer, sponsorship, creative, and production work separately.
iGaming Marketing Agencies checks before shortlist
- Write a channel-by-channel brief that names the licensee, markets, products, audiences, accounts, deliverables, approval owner, measurement source, prohibited activity, and evidence retained for each campaign.
- Map the full contracting and delivery route through the agency, subcontractors, media buyer, platform, publisher, production partner, tracking provider, and every party with access to operator accounts or data.
- Require disclosure of owned media, affiliate interests, preferred inventory, rebates, markups, referral compensation, competing mandates, and any party paid on both sides of a placement.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
1 offering- TypeiGaming Marketing · Multi ProductOwnership and packagingFirst Party · StandaloneDeliverySee integration detailsCompare in
- iGaming Marketing Agencies · Service Provider
Square in the Air Betting and Gaming Communications
Multi ProductFirst PartyAvailability: StandaloneSquare in the Air is a communications and creative agency dedicated to sport, betting, and online gaming. PR, social and influencer work, sponsorship activation, creative, and video production are separate service lines.
Named gambling work includes AK Bets and a March 2026 BetMGM campaign account. Quality and performance remain campaign-specific despite awards, partner counts, and campaign figures.
Products
Integration: Scope PR, social, influencer, sponsorship, creative, and production work separately. The statement of work must assign market and creative approval, account and asset ownership, talent and media rights, paid spend, measurement, conflicts, and handover. Standard retainers and universal market or platform authorization are unavailable.
Key facts
- Square in the Air's operator work includes AK Bets and a March 2026 BetMGM campaign
Strengths
- + The agency is dedicated to sport, betting, and online-gaming communications.
- + Named work spans operator campaigns and B2B industry communications.
What to verify in procurement
- ! Awards, partner logos, staff counts, and case results are not forecasts of campaign quality or outcomes.
- ! Affiliate-content distribution is outside this module because publisher ownership, inventory, and commercial terms are unclear.
- ! Standard fees, target-market authorization, platform approvals, media rebates, subcontractors, talent rights, and conflict policy remain undisclosed.
Reference documents5
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 05812777
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 15002523
- DocumentSquare in the Air — squareintheair.com
- DocumentSquare in the Air — squareintheair.com / pr media relations
- DocumentSquare in the Air — squareintheair.com / case studies / ak bets game changing
