Digital Fuel
Digital Fuel provides dedicated iGaming marketing services across paid and programmatic media, SEO and content, affiliate and influencer support, database outreach, lead generation, retention support, and senior marketing consulting.
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Digital Fuel has an unresolved contracting boundary. Active Digital Fuel Holdings Limited, company 12074629, continued all or substantially all of the former Digital Fuel Performance Limited business. Digital Fuel Performance Limited has been in creditors' voluntary liquidation since March 5, 2025 but still appears as supplier in standard customer documents. The signing entity must be resolved before engagement.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitGaming operators or suppliers that need one or more acquisition, content, outreach, retention, or marketing-leadership roles and can resolve the supplier entity and database consent before onboarding.
Primary offer: Digital Fuel iGaming Marketing Services
Primary offer delivery
Integration boundary: Contract paid media, SEO/content, B2B outreach, CRM, and fractional leadership separately or define an explicit bundle.
iGaming Marketing Agencies checks before shortlist
- Write a channel-by-channel brief that names the licensee, markets, products, audiences, accounts, deliverables, approval owner, measurement source, prohibited activity, and evidence retained for each campaign.
- Map the full contracting and delivery route through the agency, subcontractors, media buyer, platform, publisher, production partner, tracking provider, and every party with access to operator accounts or data.
- Require disclosure of owned media, affiliate interests, preferred inventory, rebates, markups, referral compensation, competing mandates, and any party paid on both sides of a placement.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
1 offering- TypeiGaming Marketing · Multi ProductOwnership and packagingFirst Party · StandaloneDeliverySee integration detailsCompare in
- iGaming Marketing Agencies · Service Provider
Digital Fuel iGaming Marketing Services
Multi ProductFirst PartyAvailability: StandaloneDigital Fuel provides dedicated iGaming marketing services across paid and programmatic media, SEO and content, affiliate and influencer support, database outreach, lead generation, retention support, and senior marketing consulting.
Active Digital Fuel Holdings Limited continued the former business, but Digital Fuel Performance Limited remains the supplier in standard customer documents despite being in liquidation. Do not share data or fund media until the contract names the active supplier.
Products
Integration: Contract paid media, SEO/content, B2B outreach, CRM, and fractional leadership separately or define an explicit bundle. Before sharing data or funding media, resolve the legal supplier, account ownership, database consent, affiliate payments, measurement, and exit handover. Digital Fuel has no established universal full-funnel package.
Key facts
- Digital Fuel Holdings Limited continued all or substantially all of Digital Fuel Performance Limited's former business
- Digital Fuel Holdings Limited is the active continuation company, while Digital Fuel Performance Limited remains the supplier in standard customer documents despite being in liquidation
Strengths
- + Paid media, SEO/content, B2B outreach, CRM, and fractional leadership are separate service roles.
- + The service directory is explicitly focused on iGaming, sports betting, casino, affiliate, and gaming-technology businesses.
What to verify in procurement
- ! The active Holdings company differs from the supplier used in standard customer agreements. This is a material contracting issue, not a minor naming difference.
- ! Client logos, audience counts, case results, and performance examples do not establish outcomes for a new engagement.
- ! Ad-platform approval, gambling-market authorization, media-account ownership, database consent provenance, subcontractors, and standard commercial terms remain undisclosed.
- ! Casino management, technology, fundraising, and M&A are adjacent roles outside this marketing scope.
Reference documents5
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentThe Gazette — thegazette.co.uk / notice / 4827309
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 12074629
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / 11075104 / insolvency
- DocumentDigital Fuel — digitalfuel.io / privacy policy
- DocumentDigital Fuel — digitalfuel.io / terms and conditions
