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ActiveWin

ActiveWin is a Manchester marketing agency with separate paid social, affiliate marketing, SEO, marketing consulting, and PPC services, including work for gambling and iGaming brands.

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Company details
Legal companyActiveWin Marketing Limited
Organization typeagency
Statusactive
Websitewww.activewin.co.uk
Research checked
Main categoryiGaming Marketing Agencies

ActiveWin operates through active UK company ActiveWin Marketing Limited, company 13096735. The similarly named Active Win Media Limited was dissolved on April 8, 2026 and is not this provider. Each agency agreement must name the customer counterparty and scope.

Buyer decision brief

Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.

iGaming Marketing AgenciesCasino & iGaming SEO Agencies

Fit and use case

Editorial fit

Operators that need a specialist agency for one or more acquisition channels and want a team with an established Betfred history.

Primary offer: ActiveWin iGaming Marketing Services · 1 additional offer below

Primary offer delivery

Integration boundary: Operators can contract paid search, paid social, SEO, affiliate management, or consulting separately.

iGaming Marketing Agencies checks before shortlist

  • Write a channel-by-channel brief that names the licensee, markets, products, audiences, accounts, deliverables, approval owner, measurement source, prohibited activity, and evidence retained for each campaign.
  • Map the full contracting and delivery route through the agency, subcontractors, media buyer, platform, publisher, production partner, tracking provider, and every party with access to operator accounts or data.
  • Require disclosure of owned media, affiliate interests, preferred inventory, rebates, markups, referral compensation, competing mandates, and any party paid on both sides of a placement.
Open the iGaming Marketing Agencies comparison

Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.

What this provider offers

2 offerings

ActiveWin iGaming Marketing Services

Multi ProductFirst PartyAvailability: Standalone

ActiveWin is a Manchester marketing agency with separate paid social, affiliate marketing, SEO, marketing consulting, and PPC services, including work for gambling and iGaming brands.

ActiveWin began as Betfred's digital marketing division in 2013 and has handled multi-channel work for Betfred. Performance for a new engagement remains unknown.

Products

Paid search: PPC campaign planning and management across the search channels selected in the client scope.
Paid social: Paid social campaign management scoped as a separate agency service.
SEO and content: Technical SEO, on-page work, content creation, link building, digital PR support, and conversion review for iGaming sites.
Affiliate marketing: Affiliate program and partner management scoped as a separate service.
Marketing consulting: Strategy and channel consulting without an assumption that every execution service is included.

Integration: Operators can contract paid search, paid social, SEO, affiliate management, or consulting separately. The agreement must assign ad-account and asset ownership, media spend, affiliate relationships, compliance approval, measurement, and handover. The starting monthly fee is not a site-specific quote or authorization for any gambling market.

Key facts

  • ActiveWin Marketing Limited, company 13096735, is active and acts as data controller for the ActiveWin service
  • ActiveWin's Betfred work covered paid search, paid social, paid media, affiliate marketing, CRM, content, and SEO
Best for: Operators that need a specialist agency for one or more acquisition channels and want a team with an established Betfred history.

Strengths

  • + Paid search, paid social, SEO, affiliate marketing, and consulting can be procured separately.
  • + Named Betfred work and iGaming-specific SEO delivery provide relevant sector experience.

What to verify in procurement

  • ! Case-study results are not forecasts of performance for a new engagement.
  • ! Platform certification, target-market authorization, account ownership, subcontractors, media rebates, and commercial terms remain undisclosed.
  • ! ActiveWin Marketing Limited is the active provider. The separate similarly named Active Win Media Limited was dissolved in April 2026, so onboarding documents must use the exact active entity.

ActiveWin iGaming SEO Services

Multi ProductFirst PartyAvailability: Standalone

ActiveWin sells SEO separately from its broader marketing retainers, covering audits, competitive and keyword research, technical and on-page work, content, link building, reporting, and conversion review.

Named gambling clients include Betfred, Betable, TangoBet, and Bucky Bingo. Those relationships do not establish rankings, revenue, retention, or other outcomes for a new client.

Products

SEO audit and strategy: Site review, goals, competitor analysis, audience work, keyword planning, and a written strategy tied to the agreed scope.
Technical and on-page SEO: Technical review plus recommendations for performance, usability, indexing, site structure, content, titles, URLs, and internal links.
Content and link building: Content guidance or production and off-site link work whose publishers, payment status, approval rules, and ownership must be disclosed in the engagement.
Reporting and conversion review: KPI reporting and landing-page conversion review; the analytics source of truth and implementation owner remain contract-specific.

Integration: The statement of work must name the licensed sites, target markets, baseline, deliverables, implementation owner, and reporting systems. It must define Search Console, CMS, and backlink-data access, content and link ownership, paid versus earned placements, competing clients, and exit handover. Starting price is not a site-specific quote; staffing, service levels, and legal approval remain engagement-specific.

Key facts

  • ActiveWin Marketing Limited, company number 13096735, is the active UK entity behind ActiveWin
  • The SEO service covers audits, technical and on-page work, content, link building, reporting, and conversion review
  • ActiveWin has named iGaming experience, several gambling clients, and a separate Betfred engagement
  • ActiveWin SEO fees start at GBP 1,200 per month
Best for: Licensed gambling businesses that want a separately scoped UK agency across technical, content, off-site, reporting, and conversion SEO work.

Strengths

  • + The service covers a complete SEO workflow rather than a thin iGaming offer.
  • + ActiveWin has relevant gambling-sector experience across named clients and a separate Betfred engagement.
  • + A public starting fee gives buyers an initial commercial signal without being presented as a project quote.

What to verify in procurement

  • ! Timelines, case outcomes, and conversion figures are not forecasts for a new engagement.
  • ! The GBP 1,200 figure is a starting price only; scope, minimum term, staff allocation, tools, implementation work, and third-party costs remain unknown.
  • ! Link building requires publisher-level reporting, paid-placement disclosure, approval rules, and ownership terms.
  • ! Use ActiveWin Marketing Limited as the contract party; similarly named Active Win Media Limited was dissolved in 2026.
Reference documents5

Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.

  1. DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 13096735
  2. DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 08263882
  3. DocumentActiveWin — activewin.co.uk / privacy policy
  4. DocumentActiveWin — activewin.co.uk / services / seo
  5. DocumentActiveWin — activewin.co.uk / about

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