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ActiveWin

Product sources reviewedIdentity not reviewed

ActiveWin is a current Manchester marketing agency with separately presented paid social, affiliate marketing, SEO, marketing consulting, and PPC services. Its current SEO page explicitly describes work for gambling and iGaming brands.

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Provider facts
Record typeagency
Identity checknot separately reviewed
Websitewww.activewin.co.uk
Product review2026-07-12
Review due2027-01-11
Main hubiGaming Marketing Agencies
These modules are our normalized view of the provider's current products and services. A vendor source confirms what the company publishes; it does not independently prove performance, availability in every market, or contract terms. Claim status and unresolved responsibilities stay visible below.

ActiveWin iGaming Marketing Services

Multi ProductFirst PartyAvailability: Standalone

ActiveWin is a current Manchester marketing agency with separately presented paid social, affiliate marketing, SEO, marketing consulting, and PPC services. Its current SEO page explicitly describes work for gambling and iGaming brands.

The agency says it began as Betfred's digital marketing division in 2013, and its Betfred case page documents multi-channel gambling work. We use that case only to establish the type of work performed; its result claims are not independently verified or reproduced here.

Products in this module
Paid search: PPC campaign planning and management across the search channels selected in the client scope.
Paid social: Paid social campaign management presented as a separate current agency service.
SEO and content: Technical SEO, on-page work, content creation, link building, digital PR support, and conversion review for iGaming sites.
Affiliate marketing: Affiliate program and partner management presented as a separate current service.
Marketing consulting: Strategy and channel consulting without an assumption that every execution service is included.

Integration: An operator can scope one or more documented agency channels. The agreement should identify the contracting entity, target markets, ad-account and asset ownership, media spend, platform approvals, affiliate relationships, compliance review, data access, subcontractors, reporting source, and handover. The SEO page publishes a starting monthly fee, but public pages do not establish a scoped quote for a specific site, prices for every channel, a universal bundle, or authorization for any particular gambling market.

Checked facts
Current Entity

ActiveWin Marketing Limited is active on the UK company register, and the current ActiveWin privacy page names ActiveWin Marketing Ltd as data controller

Entity identity and website data-controller role only · Confirm the legal party named in the proposed agency agreement; a privacy notice is not a client services contract, and the similarly named Active Win Media Limited was dissolved in 2026.

Independently Checked2026-07-11
Gambling Work

ActiveWin publishes a Betfred case covering paid search, paid social, paid media, affiliate marketing, CRM, content, and SEO work

Evidence that the described work occurred, not independent verification of performance

Vendor Reported2026-07-11
Best for: Operators that need a specialist agency for one or more acquisition channels and want a team with a documented gambling-sector history.
Strengths
  • + The current site separates paid search, paid social, SEO, affiliate marketing, and consulting instead of relying on one broad full-service label.
  • + A named gambling case and current iGaming-specific SEO material establish sector experience.
What to verify in procurement
  • ! The public case is vendor-authored and does not provide a usable independently checked performance dataset.
  • ! The website does not establish platform certification, target-market authorization, account ownership, subcontractors, media rebates, or commercial terms.
  • ! The privacy page names active ActiveWin Marketing Limited, while the site footer uses the ActiveWin Media brand wording and the separate similarly named Active Win Media Limited was dissolved in April 2026. Confirm the exact contracting entity before onboarding.
Module reviewed 2026-07-12Source labels and methodology
  • UK Companies HouseFilingchecked 2026-07-11Current register record for active company ActiveWin Marketing Limited, company number 13096735.
  • ActiveWinVendorchecked 2026-07-11Current privacy page naming ActiveWin Marketing Ltd as data controller; this does not by itself identify the entity used for every client contract.
  • UK Companies HouseFilingchecked 2026-07-11Register record for the separate similarly named Active Win Media Limited, company number 08263882, which was dissolved on April 8, 2026.
  • ActiveWinVendorchecked 2026-07-11Current agency description, service navigation, Betfred origin, and documented gambling-sector marketing history.
  • ActiveWinVendorchecked 2026-07-12Current standalone SEO service page describing audits, technical and on-page work, content, link building, reporting, conversion review, and iGaming experience. It publishes fees starting at GBP 1,200 per month; that is a vendor starting price, not a scoped quote.
  • ActiveWinVendorchecked 2026-07-11Vendor-authored case page documenting multi-channel work for Betfred; displayed performance fields are not used as evidence of results.

ActiveWin iGaming SEO Services

Multi ProductFirst PartyAvailability: Standalone

ActiveWin sells SEO as a separate agency service rather than only as one line inside a bundled marketing retainer. Its current service page documents audits, competitive and keyword research, technical and on-page work, content, link building, reporting, and conversion review.

The same page explicitly names iGaming as a sector and displays gambling clients including Betfred, Betable, TangoBet, and Bucky Bingo. Those names and the separate Betfred case establish vendor-presented sector work; they do not independently verify rankings, revenue, retention, or other outcomes.

Products in this module
SEO audit and strategy: Site review, goals, competitor analysis, audience work, keyword planning, and a written strategy tied to the agreed scope.
Technical and on-page SEO: Technical review plus recommendations for performance, usability, indexing, site structure, content, titles, URLs, and internal links.
Content and link building: Content guidance or production and off-site link work whose publishers, payment status, approval rules, and ownership must be disclosed in the engagement.
Reporting and conversion review: KPI reporting and landing-page conversion review; the analytics source of truth and implementation owner remain contract-specific.

Integration: The statement of work should name the legal operator, licensed brands, domains, target markets, baseline, deliverables, implementation owner, approval workflow, and reporting source. It should define Search Console, analytics, CMS and backlink-data access; content and link ownership; paid versus earned placements; subcontractors; competing operator and affiliate conflicts; personal-data roles; and exit handover. The public starting price is not a quote for a particular site, and the agency does not publish a universal service level, result guarantee, staffing plan, or market-specific legal approval.

Checked facts
Current Entity

ActiveWin Marketing Limited, company number 13096735, is active on the UK company register and is named as controller on the current ActiveWin privacy page

Current entity identity and website-controller role · The similarly named Active Win Media Limited was dissolved in April 2026; confirm ActiveWin Marketing Limited on the proposed service agreement.

Independently Checked2026-07-12
Documented Scope

The current SEO service covers audits, technical and on-page work, content, link building, reporting, and conversion review

Vendor-published standalone SEO scope; final deliverables depend on the signed engagement

Vendor Reported2026-07-12
Gambling Work

The current SEO page explicitly names iGaming experience and displays several gambling clients, while ActiveWin publishes a separate Betfred case

Vendor-presented client and sector evidence, not independent verification of performance or current client status

Vendor Reported2026-07-12
Public Starting Price

ActiveWin's SEO page lists fees starting at GBP 1,200 per month

Vendor starting price checked July 12, 2026; it is not a quote, full fee schedule, term, staffing commitment, or statement of included work

Vendor Reported2026-07-12
Best for: Licensed gambling businesses that want a separately scoped UK agency across technical, content, off-site, reporting, and conversion SEO work.
Strengths
  • + The current page describes a complete SEO workflow rather than a thin iGaming landing page.
  • + iGaming sector language, named gambling clients, and a separate Betfred case support the service's gambling relevance.
  • + A public starting fee gives buyers an initial commercial signal without being presented as a project quote.
What to verify in procurement
  • ! The public timeline, outcome, client, and conversion language is vendor-authored and should not be used as a forecast.
  • ! The GBP 1,200 figure is a starting price only; scope, minimum term, staff allocation, tools, implementation work, and third-party costs remain unknown.
  • ! Link building requires publisher-level reporting, paid-placement disclosure, approval rules, and ownership terms.
  • ! Confirm ActiveWin Marketing Limited as the contract party because the site also uses ActiveWin Media wording and a similarly named company was dissolved in 2026.
Module reviewed 2026-07-12Source labels and methodology
  • UK Companies HouseFilingchecked 2026-07-11Current register record for active company ActiveWin Marketing Limited, company number 13096735.
  • ActiveWinVendorchecked 2026-07-11Current privacy page naming ActiveWin Marketing Ltd as data controller; this does not by itself identify the entity used for every client contract.
  • UK Companies HouseFilingchecked 2026-07-11Register record for the separate similarly named Active Win Media Limited, company number 08263882, which was dissolved on April 8, 2026.
  • ActiveWinVendorchecked 2026-07-11Current agency description, service navigation, Betfred origin, and documented gambling-sector marketing history.
  • ActiveWinVendorchecked 2026-07-12Current standalone SEO service page describing audits, technical and on-page work, content, link building, reporting, conversion review, and iGaming experience. It publishes fees starting at GBP 1,200 per month; that is a vendor starting price, not a scoped quote.
  • ActiveWinVendorchecked 2026-07-11Vendor-authored case page documenting multi-channel work for Betfred; displayed performance fields are not used as evidence of results.

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