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Checkd Media

Checkd Media combines agency production and paid-media services with distribution through sports-betting communities owned by Checkd Group. These roles are related but not interchangeable and must be scoped and measured separately.

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Company details
Organization typebusiness unit
Statusactive
ParentCHECKDGROUP LIMITED
Websitewww.checkd.group
Research checked
Main categoryiGaming Marketing Agencies

Checkd Media is a business unit of active UK company CHECKDGROUP LIMITED, company 10313336. Each media, affiliate, production, or market-specific engagement must identify its signing group entity.

Buyer decision brief

Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.

Fit and use case

Editorial fit

Sportsbooks that need specialist content or paid-media execution and may also want separately governed access to Checkd-owned sports audiences.

Primary offer: Checkd Media Sportsbook Marketing Services

Primary offer delivery

Integration boundary: Operators can commission production or paid media and separately buy distribution through Checkd-owned communities.

iGaming Marketing Agencies checks before shortlist

  • Write a channel-by-channel brief that names the licensee, markets, products, audiences, accounts, deliverables, approval owner, measurement source, prohibited activity, and evidence retained for each campaign.
  • Map the full contracting and delivery route through the agency, subcontractors, media buyer, platform, publisher, production partner, tracking provider, and every party with access to operator accounts or data.
  • Require disclosure of owned media, affiliate interests, preferred inventory, rebates, markups, referral compensation, competing mandates, and any party paid on both sides of a placement.
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Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.

What this provider offers

1 offering

Checkd Media Sportsbook Marketing Services

SportsbookFirst PartyAvailability: Standalone

Checkd Media combines agency production and paid-media services with distribution through sports-betting communities owned by Checkd Group. These roles are related but not interchangeable and must be scoped and measured separately.

The sportsbook offer covers content production, paid media, and social-affiliate distribution. Named BOYLE Sports work demonstrates the delivery model, but not campaign impact.

Products

Content production: Video, podcast, graphics, and related sportsbook campaign content produced by the agency team.
Paid media: Paid-social and paid-search campaign work across the platforms and territories approved for the client.
Owned social and affiliate distribution: Campaign distribution through Checkd Group sports communities, kept distinct from agency production and third-party media spend.

Integration: Operators can commission production or paid media and separately buy distribution through Checkd-owned communities. The agreement must separate agency fees, paid media, owned inventory, affiliate compensation, content rights, account ownership, audience and attribution data, conflicts, and handover. Checkd Dev product development is outside this marketing scope.

Key facts

  • Checkd Media is one of three Checkd Group businesses operated under active UK company CHECKDGROUP LIMITED
  • Checkd's BOYLE Sports work covered branded football content and sponsorship integration
Best for: Sportsbooks that need specialist content or paid-media execution and may also want separately governed access to Checkd-owned sports audiences.

Strengths

  • + Production, paid media, and owned social-affiliate distribution are distinct workstreams.
  • + The BOYLE Sports case uses owned content to carry an operator proposition and sponsorship message.

What to verify in procurement

  • ! The agency-and-affiliate model creates potential inventory, attribution, and conflict questions. Separate fees, owned reach, third-party spend, tracking, and reporting in the contract.
  • ! Audience counts, testimonials, prior results, and awards are not forecasts for a new campaign.
  • ! Checkd Dev's betting tools and product-development work do not make Checkd Media a platform provider and are excluded from this module.
  • ! The contracting group entity, standard commercial terms, market authorization, and ad-platform account status remain engagement-specific.
Reference documents4

Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.

  1. DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 10313336
  2. DocumentCheckd Group — checkd.group / about us
  3. DocumentCheckd Group — checkd.group / media
  4. DocumentCheckd Group — checkd.group / no tippy tappy football

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