ReferOn
Referon Limited supplies standalone affiliate management software for iGaming operators, covering affiliate and company records, tracking links, S2S postbacks, reward calculations, reports, and payment records.
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Referon Limited, Cyprus company HE 448230, operates and controls the website from its registered Nicosia address. Alex Bukin acquired the platform in a May 2026 management buyout, but the seller and any transfer of Referon Limited shares are undisclosed.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitCasino or sportsbook operators that need standalone affiliate tracking, configurable reward calculations, dynamic reporting, payment records, and affiliate-facing postbacks without outsourcing affiliate payouts to the software vendor.
Primary offer: ReferOn Affiliate Management Platform
Primary offer delivery
- Software license
Integration boundary: ReferOn supports tracking links, affiliate-facing S2S event postbacks, and report API exports.
iGaming Affiliate Software checks before shortlist
- Map the operator, software vendor, program manager, network, publisher, PAM, and payment service, then assign ownership of tracking, attribution, approval, supervision, ledger records, and payment.
- Run controlled referral journeys through registration, deposit, duplicate events, player-status changes, refunds, chargebacks, blocked identifiers, late events, corrections, and reconciliation against the underlying operational records.
- Test commission rules, period locks, manual adjustments, reversals, permissions, sub-affiliate visibility, market restrictions, creative approval, suppression, fraud review, and regulator-ready exports.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
1 offering- TypeAffiliate · Multi ProductOwnership and packagingFirst Party · StandaloneDeliverySoftware LicenseCompare in
- iGaming Affiliate Software · Technology Owner
ReferOn Affiliate Management Platform
Multi ProductFirst PartyAvailability: StandaloneReferon Limited supplies standalone affiliate management software for iGaming operators, covering affiliate and company records, tracking links, S2S postbacks, reward calculations, reports, and payment records.
Alex Bukin acquired the platform in a May 2026 management buyout, but any transfer of Referon Limited shares is undisclosed. ReferOn is not responsible for payments to affiliates.
Products
Integration: ReferOn supports tracking links, affiliate-facing S2S event postbacks, and report API exports. The operator-side event feed and implementation timing must be scoped directly because there is no universal operator data-ingestion API.
Key facts
- Referon Limited in Cyprus operates the ReferOn website
- Former general manager Alex Bukin acquired the platform in a May 2026 management buyout, and the company now operates independently
- ReferOn supports tracking links and S2S postbacks for registration, first-deposit, and qualified-CPA events
- Reports expose revenue share, CPA, CPC, fixed fees, deductions, commission rewards, and total rewards, including negative revenue-share distribution logic
- ReferOn is not responsible for affiliate payments and directs payment questions to the affiliate manager
- Users can save report presets and create API report outputs; a universal operator data-ingestion interface is not available
- Referon Limited controls data collected through its website, while controller and processor roles for operator or player data are deployment-specific
Delivery options
Software License
Delivery modelAffiliate management software connected to the operator's brands, campaigns, tracking events, reward rules, and reporting workflows.
Included
- + Affiliate and company management
- + Tracking links and S2S postbacks
- + Revenue-share, CPA, CPC, fixed-fee, and related reward reporting
- + Payment records and reporting
- + Report API and CSV exports
Not included
- ! Operator gaming platform or gambling license
- ! Affiliate payment execution or funds custody
- ! A first-party fraud-scoring product
- ! A universal operator data-ingestion API
Strengths
- + Reports expose the reward fields and calculation logic.
- + Affiliate payments remain outside ReferOn's responsibility.
- + The 2026 management buyout left Referon Limited as the website operating company.
What to verify in procurement
- ! No first-party fraud-scoring or traffic-quality product is included. Confirm validation, duplicate-event, and suspicious-traffic controls directly.
- ! Website privacy roles do not define the operator-platform data map. Review controller, processor, subprocessor, retention, and transfer terms in the contract.
- ! Postbacks and report exports do not replace an operator-side ingestion specification. Confirm supported event inputs, correction handling, and implementation ownership.
Reference documents7
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentCyprus Government Printing Office — mof.gov.cy / $file / 4450 7 7 2023 PARARTHMA 5o MEROS I
- DocumentReferOn — referon.com / privacy policy
- DocumentReferOn — referon.com / news / referon management buyout alex bukin appointed ceo for…
- DocumentReferOn — referon.com
- DocumentReferOn — help.referon.com / affiliate technical documentation / technical documentation
- DocumentReferOn — help.referon.com / en US / postbacks s2s pixels
- DocumentReferOn — help.referon.com / en US / how to create api reports


