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Cellxpert

Cellxpert is affiliate and introducing-broker software for tracking acquisition activity, attributing customers, configuring commission plans, managing partners, producing reports, and maintaining operational and audit records.

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Company details
Legal companyCellxpert Ltd.
Organization typecompany
Statusactive
Websitewww.cellxpert.com
Research checked
Main categoryiGaming Affiliate Software

Cellxpert Ltd. is active Israeli company 514108927 and operates the Cellxpert affiliate and introducing-broker platform. Customer software use and player data are governed by the signed software agreement and DPA. Each order must define hosting, data roles, service levels, migration scope, payout rails, and the legal entity responsible for contracted support.

Buyer decision brief

Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.

Fit and use case

Editorial fit

Operators that need a dedicated affiliate or IB system with configurable tracking, commission logic, partner access, reporting, audit records, and integration into an existing gaming and payment stack.

Primary offer: Cellxpert Affiliate Platform

Primary offer delivery

  • Software license

Integration boundary: Cellxpert connects through REST APIs, server-to-server postbacks, webhooks, and selected gaming-platform connectors.

Critical contract questions

Start with unresolved terms, negotiated terms, and dependencies that need a named owner.

8 of 10

Resolve before shortlist

No usable standard answer is available on the public terms.

Platform and transaction chargesNot disclosed
Cellxpert Affiliate Platform · Commercial terms
Partner, tracking, and ledger exportNot disclosed
Cellxpert Affiliate Platform · Exit and portability

Fix in the signed order

The answer changes by operator, market, package, or negotiated order.

6 of 7 shown
Marketing and payment controlsSet in contract
Cellxpert Affiliate Platform · Market and approvals
Software order and service entitySet in contract
Cellxpert Affiliate Platform · Contract and supplier
Attribution and commission authoritySet in contract
Cellxpert Affiliate Platform · Operating responsibilities
Customer and partner data rolesSet in contract
Cellxpert Affiliate Platform · Operating responsibilities
Launch timetableSet in contract
Cellxpert Affiliate Platform · Implementation
Tracking migration and cutoverSet in contract
Cellxpert Affiliate Platform · Implementation

Next buyer step

Ask Cellxpert to resolve “Platform and transaction charges” and “Partner, tracking, and ledger export” before moving Cellxpert Affiliate Platform to a commercial shortlist. Then compare the answer with the complete product record below.

Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.

What this provider offers

1 offering

Cellxpert Affiliate Platform

Multi ProductFirst PartyAvailability: Standalone

Cellxpert is affiliate and introducing-broker software for tracking acquisition activity, attributing customers, configuring commission plans, managing partners, producing reports, and maintaining operational and audit records.

The platform calculates and organizes commission and invoice workflows but does not become the affiliate network, gaming operator, merchant, or payment rail. Payout execution depends on the operator's approval process and the external payment method selected for the program.

Products

Affiliate and IB management: Partner onboarding, permissions, campaign assets, account access, communication, and program administration.
Tracking, attribution, and commissions: Clicks, conversions, customer attribution, configurable reward logic, commission calculation, and reporting.
Reporting and payout workflow: Partner and operator reporting, audit records, invoice handling, approvals, and exports or connections to external payout rails.

Integration: Cellxpert connects through REST APIs, server-to-server postbacks, webhooks, and selected gaming-platform connectors. Migration can include tracking cutover, account and historical-data transfer, parallel validation, and payout-workflow setup. The implementation plan must define attribution rules, data semantics, commission formulas, privacy roles, test cases, and reconciliation.

Key facts

  • Cellxpert Ltd. is active Israeli company 514108927 and operates the Cellxpert affiliate and introducing-broker platform
  • Cellxpert provides affiliate and introducing-broker tracking, attribution, partner management, commission, reporting, invoice, and audit workflows
  • REST APIs, server-to-server postbacks, webhooks, and selected gaming-platform connectors move tracking and operational data between Cellxpert and the operator stack
  • Cellxpert prepares and controls payout workflows, while external payment rails or operator-controlled exports execute the transfer of funds
  • Controller and processor roles for operator, player, affiliate, and introducing-broker data depend on the customer agreement and DPA

Delivery options

Software License

Delivery model

Affiliate and IB software connected to the operator's acquisition, player, revenue, reporting, and payout systems.

Operator license
Operator
Merchant of record
Operator
Player data controller
Unknown

Included

  • + Affiliate and partner administration
  • + Tracking and customer attribution
  • + Commission configuration and calculation
  • + Partner dashboards, reporting, and audit records
  • + API, postback, webhook, and selected platform connections

Not included

  • ! An affiliate network or managed recruitment service
  • ! Operator gambling authorization, PAM, wallet, or cashier
  • ! Automatic execution or funding of affiliate payouts
  • ! Ownership of external payout or banking rails
  • ! A universal controller and processor allocation

Procurement record

Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.

Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.

Contract and supplier

Software order and service entityContract specific
The customer agreement must identify the Cellxpert seller and support party, licensed modules, environments, users, brands, programs, integrations, service term, usage limits, and incorporated technical and data schedules.

Implementation

Tracking migration and cutoverContract specific
Legacy links, click routing, attribution windows, partner accounts, media, commission plans, balances, invoices, history, APIs, parallel validation, freeze periods, cutover, rollback, and acceptance need a written migration plan.
Launch timetableContract specific
Onboarding depends on source-data quality, integration readiness, tracking changes, commission rules, partner migration, privacy review, payout setup, testing, and acceptance. The signed plan should define milestones and delay ownership.

Operating responsibilities

Attribution and commission authorityContract specific
The operator must approve attribution windows, duplicate rules, cross-device behavior, negative carryover, revenue inputs, deductions, adjustments, currencies, tax handling, locked periods, overrides, disputes, and final payable amounts.
Payout execution boundaryKnown
Cellxpert supports commission, invoice, approval, export, and payout workflows. External rails or operator-controlled files execute the payment, so funds custody, authorization, screening, fees, failures, and reconciliation need separate owners.
Customer and partner data rolesContract specific
The DPA must allocate roles and instructions for click, device, affiliate, IB, customer, revenue, commission, invoice, payment, support, and audit data, including requests, retention, transfers, and deletion.

Operations and service

Tracking and reporting service levelsContract specific
Availability, click and conversion latency, event-loss handling, replay, deduplication, report freshness, recovery, support response, maintenance, change control, incident notice, and correction windows belong in the signed service schedule.

Commercial terms

Platform and transaction chargesNot disclosed
Setup, migration, license, brand, program, user, click, customer, event, environment, support, data, payout-integration, minimum, overage, renewal, and professional-service charges need a complete price schedule.

Market and approval scope

Marketing and payment controlsContract specific
Each market needs partner eligibility, marketing restrictions, consent and tracking rules, customer exclusions, disclosure and recordkeeping, commission approval, tax documentation, sanctions screening, payment methods, and audit responsibilities.

Exit and portability

Partner, tracking, and ledger exportNot disclosed
The agreement should define export formats for partners, users, links, attribution, media, plans, calculations, balances, invoices, payments, adjustments, communications, and audit logs, plus link continuity, deletion, retained records, and transition support.
Best for: Operators that need a dedicated affiliate or IB system with configurable tracking, commission logic, partner access, reporting, audit records, and integration into an existing gaming and payment stack.

Strengths

  • + Affiliate tracking, commission logic, partner operations, reporting, invoices, and audit records sit in one product boundary.
  • + REST, postback, webhook, and gaming-platform connectors support several integration patterns.
  • + Payout workflow is separated from the external rail that moves funds.

What to verify in procurement

  • ! Lock the attribution and commission specification before migration, including NGR inputs, deductions, negative carryover, adjustments, currencies, taxes, overrides, disputes, and closed periods.
  • ! Define who approves, funds, screens, sends, retries, recalls, and reconciles affiliate payments and which external rail and bank account are used.
  • ! Require testable tracking and reporting service levels with event-loss detection, replay, deduplication, correction windows, change control, recovery, and incident notice.
  • ! Protect link continuity and require complete partner, attribution, commission, invoice, payment, communication, and audit exports for exit.
Reference documents5

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