Mindway AI
Mindway AI sells two distinct player-protection products. GameScanner analyzes operator player and gameplay data to identify behavioral risk patterns and explain why a player was flagged. Gamalyze is a player-facing, game-based self-assessment that returns feedback and advice.
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Mindway AI ApS, Danish company 39504979, was 90% owned by Better Collective A/S at December 31, 2025 and remains active in 2026. Founder Kim Mouridsen is a minority owner, while the allocation of the remaining 10% is undisclosed. Contracting and data roles remain deployment-specific.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Current review scopeMindway AI sells two distinct player-protection products.
Primary offer: GameScanner and Gamalyze
Primary offer delivery
Integration boundary: An operator supplies the agreed player and gameplay data for GameScanner and uses the resulting risk profile and reasons in its own account-review and interaction workflow.
Critical contract questions
Start with unresolved terms, negotiated terms, and dependencies that need a named owner.
Resolve before shortlist
No usable standard answer is available on the public terms.
- Model version and error profileNot disclosed
- GameScanner and Gamalyze · Operations and service
- Security, incidents, and retentionNot disclosed
- GameScanner and Gamalyze · Operations and service
- License, player, and implementation chargesNot disclosed
- GameScanner and Gamalyze · Commercial terms
- Risk-history and assessment portabilityNot disclosed
- GameScanner and Gamalyze · Exit and portability
Fix in the signed order
The answer changes by operator, market, package, or negotiated order.
4 of 5 shown- Jurisdiction and model acceptanceSet in contract
- GameScanner and Gamalyze · Market and approvals
- Mindway contractor and data rolesSet in contract
- GameScanner and Gamalyze · Contract and supplier
- Automated-decision and data-purpose allocationSet in contract
- GameScanner and Gamalyze · Operating responsibilities
- Player and gameplay data connectionSet in contract
- GameScanner and Gamalyze · Implementation
Next buyer step
Ask Mindway AI to resolve “Model version and error profile” and “Security, incidents, and retention” before moving GameScanner and Gamalyze to a commercial shortlist. Then compare the answer with the complete product record below.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
1 offering- OfferingGameScanner and GamalyzeTypeResponsible Gambling · Multi ProductOwnership and packagingFirst Party · StandaloneDeliverySee integration detailsCompare in
- iGaming Compliance Providers · Technology Owner
- Responsible Gambling Software Providers · Technology Owner
GameScanner and Gamalyze
Multi ProductFirst PartyAvailability: StandaloneMindway AI sells two distinct player-protection products. GameScanner analyzes operator player and gameplay data to identify behavioral risk patterns and explain why a player was flagged. Gamalyze is a player-facing, game-based self-assessment that returns feedback and advice.
GameScanner supplies risk intelligence and segmentation for an operator's responsible-gambling process. The operator must investigate the account, choose an interaction, apply controls, and meet market-specific duties; this is not a full case-management or intervention-execution system.
GameScanner accuracy is unknown without the model version, tested population, operating threshold, and false-positive and false-negative results.
Products
Integration: An operator supplies the agreed player and gameplay data for GameScanner and uses the resulting risk profile and reasons in its own account-review and interaction workflow. Transport, controller and processor allocation, automated-decision boundary, retention, jurisdiction fit, implementation time, and price remain deployment-specific.
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.
Contract and supplier
- Mindway contractor and data rolesContract specific
- Mindway AI ApS is the supplier company. The deployment agreement must name the customer counterparty, controller and processor roles, invoice entity, support company, and data-hosting allocation.
- GameScanner and Gamalyze scopeKnown
- GameScanner supplies behavioral risk profiling and reasons; Gamalyze is a separate casino or sports self-assessment. Case management, affordability checks, self-exclusion, device blocking, operator decisioning, and account controls are outside these products.
Implementation
- Player and gameplay data connectionContract specific
- GameScanner requires agreed player and gameplay data and returns risk profiles and reasons for operator use. The implementation must define schema, history, frequency, latency, missing-data handling, identity mapping, CRM handoff, and acceptance cases.
Operating responsibilities
- Operator review and intervention ownershipKnown
- GameScanner provides risk-detection input. The operator investigates accounts, chooses interactions, applies limits or account controls, records decisions, manages self-exclusion and referrals, and meets market-specific player-protection duties.
- Automated-decision and data-purpose allocationContract specific
- The contract must separate profiling, dashboard use, operator decision support, player-facing assessment, model improvement, support access, and any solely automated action, including lawful basis, notice, retention, and human oversight.
Operations and service
- Model version and error profileNot disclosed
- A named model version, validation population, operating threshold, segment results, false-positive rate, false-negative rate, calibration, drift limits, retraining policy, and independent test report are not established.
- Risk-output workflow and audit recordContract specific
- The order must define score and reason fields, refresh timing, dashboard access, queue ownership, overrides, intervention linkage, outcome labels, audit history, exports, model-change notice, and rollback.
- Security, incidents, and retentionNot disclosed
- A product DPA, subprocessor schedule, hosting and transfer map, incident-notice commitment, recovery objectives, security audit package, player-data retention, backup deletion, and model-training use are not established in this module.
Commercial terms
- License, player, and implementation chargesNot disclosed
- Platform, implementation, data mapping, player-volume, environment, user, assessment, support, model-change, overage, minimum, and professional-service charges are not established.
Market and approval scope
- Jurisdiction and model acceptanceContract specific
- Language, game and sportsbook coverage, player-notice rules, profiling law, automated-decision limits, regulator expectations, and product acceptance vary by market. Each jurisdiction needs an approved operating and validation plan.
Exit and portability
- Risk-history and assessment portabilityNot disclosed
- Player risk histories, reasons, assessment results, model-version records, intervention links, and audit events lack an established complete export, including transition support, retention after termination, and deletion evidence.
Strengths
- + The current product pages keep operator-side behavioral risk analysis and player-facing self-assessment as separate products.
- + GameScanner provides reasons for each risk flag rather than only an unexplained score.
What to verify in procurement
- ! GameScanner provides risk-detection input; case management, affordability checking, self-exclusion, device blocking, and operator decisioning remain outside its scope.
- ! Accuracy benchmarks are unavailable for a named model version, population, operating threshold, and error profile.
- ! Controller roles and automated-decision responsibilities remain deployment-specific.
- ! Market suitability, regulator acceptance, model configuration, commercial terms, and the contracting group entity remain agreement-specific.
Reference documents6
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentDanish Business Authority CVR — datacvr.virk.dk / virksomhed / 39504979
- DocumentBetter Collective A/S — bettercollective.com / 03 / schedule 1 better collective annual report 2025
- DocumentMindway AI — mindway.ai / about
- DocumentMindway AI — mindway.ai / news and knowledge / mindway ai launches gamalyze sports at s…
- DocumentMindway AI — mindway.ai / gamescanner
- DocumentMindway AI — mindway.ai / 03 / Amelco and Mindway AI join forces
