Gaming Innovation Group (GiG)

CoreX is GiG's proprietary PAM and platform for multi-brand, multi-vertical, and multi-jurisdiction operations. It provides the account and policy layer while connecting third-party casino, sportsbook, payments, KYC, CRM, affiliate, and gamification products.

Page updated August 13, 2026

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Company details

Organization typebrand

Statusactive

ParentGiG Software P.L.C.

Websitewww.gig.com

Research checkedJuly 13, 2026

Main categoryiGaming Platform Providers

GiG is the supplier brand of the independent platform and sportsbook group headed by Malta-listed GiG Software P.L.C. (C108629). The group has operated independently since its September 30, 2024 spin-off from Gentoo Media and includes 17 active principal subsidiaries. Wholly owned iGamingCloud Limited (C48466) is the UK and Malta gambling-software and betting-host supplier. The seller, IP licensor, controller, support entity, and regulated supplier vary by product and market.

Buyer decision brief

Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.

iGaming Platform Providers iGaming PAM Providers Casino Platform Providers Sportsbook Platform Providers Social & Sweepstakes Casino Platforms Casino Gamification & Loyalty Software

Fit and use case

Editorial fit

Licensed operators that want a GiG-branded PAM with a broad integration layer and will contractually map the seller, merchant, data, and third-party supplier roles.

Primary offer: CoreX · 3 additional offers below

Primary offer delivery

Software license

Integration boundary: CoreX is licensed as the operator's core platform and connects the surrounding product stack through APIs and platform integrations.

Critical contract questions

Start with unresolved terms, negotiated terms, and dependencies that need a named owner.

8 of 14

Resolve before shortlist

No usable standard answer is available on the public terms.

CoreX operating baselineNot disclosed: CoreX · Operations and service
SportX service commitmentsNot disclosed: SportX · Operations and service
CoreX and integration economicsNot disclosed: CoreX · Commercial terms
SportX commercial stackNot disclosed: SportX · Commercial terms
CoreX ecosystem portabilityNot disclosed: CoreX · Exit and portability
SportX replacement planNot disclosed: SportX · Exit and portability

Fix in the signed order

The answer changes by operator, market, package, or negotiated order.

2 of 7 shown

CoreX jurisdiction packageSet in contract: CoreX · Market and approvals
SportX rights and permissionsSet in contract: SportX · Market and approvals

Next buyer step

Ask Gaming Innovation Group (GiG) to resolve “CoreX operating baseline” and “SportX service commitments” before moving CoreX to a commercial shortlist. Then compare the answer with the complete product record below.

Read the full product record Open the category RFP builder

Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.

What this provider offers

4 offerings

OfferingCoreX
TypePAM · Multi Product
Ownership and packagingFirst Party · Standalone and Bundled
DeliverySoftware License
Compare in
- iGaming Platform Providers · Technology Owner
- iGaming PAM Providers · Technology Owner
- Casino Platform Providers · Technology Owner
OfferingSportX
TypePlatform · Sportsbook
Ownership and packagingFirst Party · Standalone and Bundled
DeliverySoftware License, Managed Service
Compare in
- Sportsbook Platform Providers · Technology Owner
OfferingGiG SweepX
TypeSweepstakes
Ownership and packagingMixed · Standalone and Bundled
DeliveryTurnkey
Compare in
- Social & Sweepstakes Casino Platforms · Technology Owner
OfferingGiG CoreX Gamification
TypeGamification · Multi Product
Ownership and packagingFirst Party · Bundle Only
DeliverySoftware License
Compare in
- Casino Gamification & Loyalty Software · Technology Owner

CoreX

Multi ProductFirst PartyAvailability: Standalone and Bundled

The platform and sportsbook business became an independent listed group under GiG Software P.L.C. after the September 2024 spin-off from the media company now called Gentoo Media.

Products

CoreX PAM: Player account and policy platform for casino and sportsbook operations across multiple brands and markets.

Third-party integration layer: Connections for casino, sportsbook, payments, identity, CRM, affiliate, and engagement suppliers.

Rules and data tools: Real-time platform data and rules used for reporting, automation, and personalization.

Integration: CoreX is licensed as the operator's core platform and connects the surrounding product stack through APIs and platform integrations. The operator keeps its B2C license in this software route; the named GiG seller, commercial supplier contracts, merchant role, and data allocation must be fixed in the agreement.

Delivery options

Software License

Delivery model

Core PAM and platform technology for an operator-controlled brand and supplier stack.

Operator license: Operator
Merchant of record: Unknown
Player data controller: Unknown

Included

+ PAM and platform policy layer
+ Multi-brand and multi-market configuration
+ Third-party integration framework
+ Platform reporting and engagement tools

Not included

! B2C gambling license
! Ownership of connected third-party products
! SportX unless contracted

Procurement record

Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.

Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.

Use the provider procurement guide

Contract and supplier

CoreX platform orderContract specific: Name the operating GiG group seller rather than relying on the listed parent, and list CoreX PAM, brands, verticals, jurisdictions, hosting, and every third-party casino, sportsbook, payment, KYC, CRM, affiliate, and gamification connection.

Implementation

CoreX ecosystem migrationContract specific: Define player, wallet, bonus, KYC, exclusion, and reporting migration; third-party API contracts; environments; reconciliation; regulatory configuration; parallel run; cutover; rollback; and separate acceptance for CoreX and connected products.

Operating responsibilities

Operator-controlled software routeKnown: The operator retains its B2C license. Allocate merchant, player contract, wallet, payments, KYC, safer gambling, supplier management, data control, hosting, support, reporting, and incident duties across the operator, GiG seller, and connected vendors.

Operations and service

CoreX operating baselineNot disclosed: CoreX needs separate measurable commitments for its account ledger and every connected vendor: platform availability, write latency, reconciliation-break handling, degraded interfaces, GiG escalation ownership, recovery, security notification, maintenance, releases, and credits.

Commercial terms

CoreX and integration economicsNot disclosed: Commercial terms for PAM, hosting, migration, active accounts, brands, APIs, connected products, support, customization, certification, setup, minimums, and revenue share are not disclosed.

Market and approval scope

CoreX jurisdiction packageContract specific: Attach the GiG supplier entity, operator license, brand, domain, platform build, certifications, currencies, player rules, reporting outputs, and approval status of every integrated vendor for each market.

Exit and portability

CoreX ecosystem portabilityNot disclosed: Set player, balance, bonus, KYC, exclusion, payment, wager, campaign, configuration, and audit exports; third-party disentanglement; documentation; reconciliation; retained access; deletion proof; and transition assistance.

Best for: Licensed operators that want a GiG-branded PAM with a broad integration layer and will contractually map the seller, merchant, data, and third-party supplier roles.

Strengths

+ GiG Software P.L.C. owns the consolidated technology group; the exact product seller and IP licensor remain contract-specific.
+ CoreX is designed for multiple brands, verticals, and regulatory policies on one platform.

What to verify in procurement

! GiG is still migrating customers from legacy platforms to CoreX, so buyers should confirm which generation their proposed deployment uses.
! Casino content, payments, identity, CRM, and affiliate tools are integrations rather than GiG group products unless specifically identified in the contract.
! Q1 2026 revenue was EUR 9.0 million, adjusted EBITDA EUR 0.2 million, operating loss EUR 5.0 million, and cash EUR 5.4 million at March 31. Review the quarterly trajectory and delivery capacity alongside the FY2025 figures.

SportX

SportsbookFirst PartyAvailability: Standalone and Bundled

SportX is GiG group sportsbook technology for sports, racing, esports, and virtual sports. It includes bet builder, cash out, margin controls, and optional trading and risk support.

Products

SportX Betting Engine: Sportsbook technology with pre-match, live, racing, esports, and virtual sports coverage.

Trading and Risk Support: Optional round-the-clock trading, pricing, liability, and fraud management services.

Integration: SportX can sit with CoreX or serve as the sportsbook layer in a wider operator stack. The operator retains its B2C license in the software route, while the contract must name the merchant, payment, data, and optional trading responsibilities.

Delivery options

Software License

Delivery model

Sportsbook technology integrated into the operator's own platform and operating model.

Operator license: Operator
Merchant of record: Unknown
Player data controller: Unknown

Included

+ Sportsbook engine and front-end features
+ Margin and market configuration
+ Racing, esports, and virtual sports support

Not included

! Operator gambling license
! PAM unless CoreX is also contracted
! Managed trading unless selected

Managed Service

Delivery model

SportX with GiG trading, risk, and fraud support added to the technology layer.

Operator license: Operator
Merchant of record: Unknown
Player data controller: Unknown

Included

+ SportX technology
+ Trading support
+ Risk and fraud management support

Not included

! B2C license
! A universal merchant, payment, or player-data allocation
! CoreX PAM unless contracted

Procurement record

Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.

Contract and supplier

SportX delivery and servicesContract specific: Name the GiG operating seller, SportX engine, CoreX dependency if any, sports, racing, esports and virtual scope, data suppliers, and whether optional trading and risk support are included.

Implementation

SportX platform connectionContract specific: Define account and wallet APIs, odds and event feeds, bet builder, cash out, limits, margin controls, settlement, reporting, test events, failure recovery, environments, certification, and production acceptance.

Operating responsibilities

Engine, trading, and operator splitContract specific: Allocate odds, trading, risk, player limits, bet acceptance, settlement, data rights, integrity, wallet, payments, KYC, safer gambling, disputes, support, and regulator reporting, including the boundary of optional GiG services.

Operations and service

SportX service commitmentsNot disclosed: Engine uptime, feed latency, trading coverage, suspension response, settlement timing, support hours, incident escalation, recovery targets, maintenance notice, release controls, and service credits are not disclosed.

Commercial terms

SportX commercial stackNot disclosed: Engine, data, trading, risk, setup, hosting, event volumes, minimums, revenue share, markets, support, customization, certification, and supplier pass-through costs need an itemized schedule.

Market and approval scope

SportX rights and permissionsContract specific: List the seller, operator, jurisdiction, domain, sports, racing, esports and virtual products, competitions, data rights, bet types, engine build, currency, limits, integrity rules, and approvals.

Exit and portability

SportX replacement planNot disclosed: Define open-bet settlement, wallet reconciliation, event and bet-history exports, trading and feed handover, configuration transfer, credentials, retained dispute evidence, final billing, deletion, and transition support.

Best for: Licensed operators that want GiG-branded sportsbook technology with optional managed trading, without treating the offer as a host-licensed white-label wrapper.

What to verify in procurement

! SportX is not a host-licensed white-label product.

GiG SweepX

SweepstakesMixedAvailability: Standalone and Bundled

SweepX is GiG's current social-sweepstakes product built on its CoreX platform. GiG supplies the platform, sweepstakes front end and back office, dual-wallet and redemption functions, rules and reporting tools, and gamification layer; the casino games and some connected operational services remain third-party or contract-specific.

GiG launched a US deployment with Primero, while Play City Group, LLC operates the consumer brand Gold Rush City. The operator owns player terms, Gold Coin sales, free-entry rules, state exclusions, redemptions, KYC decisions, and payment relationships, separate from the technology supplier.

SweepX remains in GiG's 2026 product suite. Several partners exited the sweepstakes market in 2025 and new launches were delayed, so buyers need current implementation capacity, supported states, and active-client references before contracting.

Products

SweepX platform: CoreX-based sweepstakes front end, player and policy layer, back office, reporting, rules, and integration framework.

Dual wallet and redemption: Configurable virtual-currency balances, prize-redemption management, rewards, and promotion controls.

Third-party content and services: Contracted sweepstakes-compatible games and operational products; ownership and state availability remain supplier specific.

Integration: SweepX can be deployed as a turnkey technology stack, but the consumer operator and promotion sponsor remain separate legal roles unless the contract expressly says otherwise. The design must name the GiG product contracting company, operator, sponsor, merchant, prize and payment counterparties, official-rules owner, every AMOE, state and age matrix, geolocation, KYC and fraud decisions, coin and redemption ledgers, content conversion rights, data roles, reserves, tax records, incident duties, and exit exports.

Key facts

SweepX remains part of GiG's X Suite in 2026
GiG Malta Limited and GiG Software P.L.C. are both connected to SweepX, while the product contracting company remains unresolved
The named Gold Rush City deployment has consumer terms under Play City Group, LLC with its own coin, free-entry, redemption, state, payment, and KYC rules
Partner exits from the sweepstakes market and delayed launches for new partners contributed to GiG's revised 2025 guidance

Delivery options

Turnkey

Delivery model

A configured SweepX technology stack with dual-wallet, redemption, front-end, back-office, engagement, and selected content integrations for a separately governed sweepstakes operation.

Operator license: Market Dependent
Merchant of record: Operator
Player data controller: Unknown

Included

+ SweepX platform, front end, and sweepstakes back office
+ Dual-wallet and prize-redemption management
+ Rules, reporting, reward, and gamification tools
+ Contracted content and operational integrations

Not included

! A blanket nationwide legal opinion or gambling-license exemption
! GiG automatically acting as consumer operator, sponsor, merchant, or prize payer
! Universal rights to all content in every state
! Guaranteed launch timing, retention, conversion, or operational outcomes

Best for: Established operators that want an enterprise PAM-derived sweepstakes stack and can keep the operator, sponsor, merchant, AMOE, state, payment, redemption, and content responsibilities explicit.

Strengths

+ SweepX is commercially available and has a named live deployment.
+ SweepX separates the technology supplier from the player-facing operator.

What to verify in procurement

! The named deployment's state list and operating rules are not universal SweepX coverage and can change independently of the software.
! GiG Malta Limited and GiG Software P.L.C. appear in different product roles. The order must name the seller, support entity, IP licensor, and data processor.
! GiG's regulated-market licenses do not automatically approve a sweepstakes promotion or client operator.
! Require current capacity and customer references because GiG reported sweepstakes-partner exits and delayed new-partner launches in August 2025.
! Performance percentages lack a disclosed population, period, and method and cannot support a forecast.

GiG CoreX Gamification

Multi ProductFirst PartyAvailability: Bundle Only

CoreX includes a native gamification layer for personalized challenges, missions, and rewards across brands, markets, and verticals, with real-time insights and rules-based campaign automation.

CoreX also supports third-party gamification integrations. GiG's native layer remains distinct from those partner products and is not sold as separate SaaS.

Products

Challenges and missions: Behavior-based engagement mechanics configured against player and platform data in CoreX.

Rewards: Configured campaign rewards; funding, wallet posting, expiry, reversal, and accounting ownership are contract-specific.

Rules-based campaign automation: Real-time insights and rules used to adjust the native CoreX engagement layer, distinct from connected third-party gamification products.

Integration: The native functions use CoreX player, event, brand, market, and vertical data. The proposal must distinguish GiG functions from each connected partner product and name the event source, execution system, data recipient, and counterparty. It must also define eligibility, late and duplicate events, reversals, reward funding and wallet posting, player-protection rules, data roles, audit access, service levels, and exit exports.

Key facts

CoreX includes native challenges, missions, rewards, direct platform integration, real-time insights, and rules-based automation
CoreX separately supports third-party gamification integrations, which are not treated as GiG group technology

Delivery options

Software License

Delivery model

Native gamification functions licensed with CoreX for an operator-controlled casino, sportsbook, or multi-product brand stack.

Operator license: Operator
Merchant of record: Unknown
Player data controller: Unknown

Included

+ Native challenges, missions, and reward configuration
+ Direct use of CoreX brand, market, vertical, player, and real-time rules context
+ Rules-based campaign automation and platform reporting in the contracted release
+ Access to separately contracted third-party integrations without implying GiG ownership of those products

Not included

! A standalone CoreX gamification service
! Operator gambling license, merchant services, player-fund custody, or B2C player terms
! Funding of rewards, bonus liability, universal wallet posting, expiry, reversal, settlement, or accounting
! Ownership of third-party CRM, loyalty, bonus, game, payment, identity, or gamification products connected through CoreX
! Automatic proof that self-exclusion, age, cool-off, vulnerability, consent, market, and marketing-suppression rules are correctly enforced
! An event contract, DPA allocation for every deployment, campaign migration format, complete audit export, or universal service level

Best for: Licensed multi-brand casino and sportsbook operators selecting CoreX and wanting native challenges, missions, rewards, and rules-based engagement on the same platform data layer.

Strengths

+ Concrete native mechanics plug directly into the platform.
+ CoreX and its native gamification layer are proprietary GiG group technology.

What to verify in procurement

! The native gamification layer is not a standalone product. Buyers needing an overlay should not infer a separate API contract.
! CoreX also integrates third-party gamification products. The order form and architecture must distinguish GiG group functions from each connected supplier.
! Reward execution, player-protection suppressions, data roles, event reconciliation, audit retention, service levels, and exit exports are contract-specific.
! GiG is migrating customers from legacy platforms to CoreX. The proposal must name the exact platform generation and release used by the gamification layer.

Questions about Gaming Innovation Group (GiG)

Product, delivery, and company details that affect an operator order.

Which charges belong in a Gaming Innovation Group (GiG) CoreX or SportX quote?

Separate CoreX, SportX, implementation, migration, data tools, managed trading, hosting, third-party integrations, certification, support, minimum commitments, variable fees, and exit services. The proposal should name the invoicing GiG company and state which platform, sportsbook, engagement, and operating components are included rather than pricing an undefined full stack.

Which Gaming Innovation Group (GiG) financial indicators should buyers monitor?

GiG Software reported EUR 9.0 million in first-quarter 2026 revenue, EUR 0.2 million in adjusted EBITDA, a EUR 5.0 million operating loss, and EUR 5.4 million in cash. A long platform contract should pair those figures with delivery capacity, milestone acceptance, service continuity, escrow, termination assistance, and quarterly financial review.

Reference documents7

Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.