Gaming Innovation Group (GiG)
Product sources reviewedIdentity partially verifiedCoreX is GiG's proprietary PAM and platform for multi-brand, multi-vertical, and multi-jurisdiction operations. It provides the account and policy layer while connecting third-party casino, sportsbook, payments, KYC, CRM, affiliate, and gamification products.
GiG is the supplier brand of the independent platform and sportsbook group headed by Malta-listed GiG Software P.L.C. (C108629), incorporated on May 27, 2024 and operating independently after the September 30, 2024 spin-off from the business now called Gentoo Media. The parent's FY2025 separate statements show no net revenue or intangible assets, while operating assets and 17 active principal subsidiaries sit in the consolidated group. Current UKGC and MGA records identify wholly owned iGamingCloud Limited (C48466) as the gambling-software and betting-host supplier. gig.com's footer identifies C108629 and copyrights GiG Malta Limited, but its April 2025 privacy policy incorrectly pairs GiG Software PLC with C44319, now Gentoo Media P.L.C. Public sources therefore do not establish one universal GiG seller, IP licensor, controller, support entity, or regulated supplier for every product and market.
CoreX
Multi ProductFirst PartyAvailability: Standalone and BundledCoreX is GiG's proprietary PAM and platform for multi-brand, multi-vertical, and multi-jurisdiction operations. It provides the account and policy layer while connecting third-party casino, sportsbook, payments, KYC, CRM, affiliate, and gamification products.
The platform and sportsbook business became an independent listed group under GiG Software P.L.C. after the September 2024 spin-off from the media company now called Gentoo Media.
Integration: CoreX is licensed as the operator's core platform and connects the surrounding product stack through APIs and platform integrations. The operator keeps its B2C license in this software route; the named GiG seller, commercial supplier contracts, merchant role, and data allocation must be fixed in the agreement.
Delivery options
Core PAM and platform technology for an operator-controlled brand and supplier stack.
- Operator license
- Operator
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + PAM and platform policy layer
- + Multi-brand and multi-market configuration
- + Third-party integration framework
- + Platform reporting and engagement tools
Not included
- ! B2C gambling license
- ! Ownership of connected third-party products
- ! SportX unless contracted
- + The issuer filing identifies the group and its consolidated technology assets; the exact product seller and IP licensor remain contract-specific.
- + CoreX is designed for multiple brands, verticals, and regulatory policies on one platform.
- ! GiG is still migrating customers from legacy platforms to CoreX, so buyers should confirm which generation their proposed deployment uses.
- ! Casino content, payments, identity, CRM, and affiliate tools are integrations rather than GiG group products unless specifically identified in the contract.
- ! Q1 2026 revenue was EUR 9.0 million, adjusted EBITDA EUR 0.2 million, operating loss EUR 5.0 million, and cash EUR 5.4 million at March 31. Review the quarterly trajectory and delivery capacity alongside the FY2025 figures.
- GiG Software P.L.C.Filingchecked 2026-07-13— The audited annual report identifies the listed parent, the 2024 spin-off, and the consolidated group. The parent-only statements show no net revenue or intangible assets, while the consolidated group contains the operating assets and 17 active principal subsidiaries, including wholly owned iGamingCloud Limited.
- GiG SoftwareVendorchecked 2026-07-11— Current CoreX product page describes multi-brand, multi-vertical platform technology and third-party integrations.
- GiG Software P.L.C.Vendorchecked 2026-07-13— The Q1 2026 release reports EUR 9.0 million revenue, EUR 0.2 million adjusted EBITDA, EUR 5.0 million operating loss, EUR 5.4 million cash at March 31, and 348 FTE and equivalent staff. It also gives FY2026 guidance of EUR 44-48 million revenue and EUR 10-13 million adjusted EBITDA.
SportX
SportsbookFirst PartyAvailability: Standalone and BundledSportX is presented as GiG group sportsbook technology. The public product covers betting across sports, racing, esports, and virtual sports, plus bet builder, cash out, margin controls, and optional trading and risk support.
Integration: SportX can sit with CoreX or serve as the sportsbook layer in a wider operator stack. The operator retains its B2C license in the documented software route, while the merchant, payment, data, and optional trading responsibilities must be named in the contract.
Delivery options
Sportsbook technology integrated into the operator's own platform and operating model.
- Operator license
- Operator
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + Sportsbook engine and front-end features
- + Margin and market configuration
- + Racing, esports, and virtual sports support
Not included
- ! Operator gambling license
- ! PAM unless CoreX is also contracted
- ! Managed trading unless selected
SportX with GiG trading, risk, and fraud support added to the technology layer.
- Operator license
- Operator
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + SportX technology
- + Trading support
- + Risk and fraud management support
Not included
- ! B2C license
- ! A published universal merchant, payment, or player-data allocation
- ! CoreX PAM unless contracted
- ! The current product pages do not present SportX as a host-licensed white-label product.
- GiG Software P.L.C.Filingchecked 2026-07-13— The audited annual report identifies the listed parent, the 2024 spin-off, and the consolidated group. The parent-only statements show no net revenue or intangible assets, while the consolidated group contains the operating assets and 17 active principal subsidiaries, including wholly owned iGamingCloud Limited.
- GiG SoftwareVendorchecked 2026-07-11— Current SportX page documents GiG's sportsbook features and optional trading and risk support.
GiG SweepX
SweepstakesMixedAvailability: Standalone and BundledSweepX is GiG's current social-sweepstakes product built on its CoreX platform. GiG supplies the platform, sweepstakes front end and back office, dual-wallet and redemption functions, rules and reporting tools, and gamification layer; the casino games and some connected operational services remain third-party or contract-specific.
A named US deployment went live with Primero, and current Gold Rush City terms identify Play City Group, LLC as the consumer operator. Those terms show an actual separation between technology supplier and operator: the operator owns player terms, Gold Coin sales, free-entry rules, state exclusions, redemptions, KYC decisions, and payment relationships.
GiG still lists SweepX in its current 2026 product suite and 2025 annual report. Its August 2025 Q2 release also says partners exited the sweepstakes market and new-partner launches were delayed, contributing to revised guidance. That is a client and launch warning, not evidence that SweepX was retired; buyers should still verify current implementation capacity, supported states, and active-client references.
Integration: SweepX can be deployed as a turnkey technology stack, but the consumer operator and promotion sponsor remain separate legal roles unless the contract expressly says otherwise. The design must name the GiG product contracting company, operator, sponsor, merchant, prize and payment counterparties, official-rules owner, every AMOE, state and age matrix, geolocation, KYC and fraud decisions, coin and redemption ledgers, content conversion rights, data roles, reserves, tax records, incident duties, and exit exports.
- Current Portfolio
SweepX remains in GiG's current 2026 product navigation and in the X Suite described by its 2025 annual report
Current product availability, not implementation capacity
- Independently Checked2026-07-11
- Product Entity Boundary
The SweepX page footer copyrights GiG Malta Limited, while issuer filings identify GiG Software P.L.C.; those public labels do not establish the product contracting company
Public group and product-page identity boundary; the proposal and contract must name the seller
- Vendor Reported2026-07-11
- Named Deployment Boundary
The named Gold Rush City deployment has consumer terms under Play City Group, LLC with its own coin, free-entry, redemption, state, payment, and KYC rules
One named deployment and its January 2026 terms
- Independently Checked2026-07-11
- Commercial Pipeline Warning
GiG's August 2025 Q2 release says partners exited the sweepstakes market and launches to new partners were delayed, contributing to revised 2025 guidance
2025 partner and launch environment; not evidence that SweepX was retired
- Independently Checked2026-07-11
Delivery options
A configured SweepX technology stack with dual-wallet, redemption, front-end, back-office, engagement, and selected content integrations for a separately governed sweepstakes operation.
- Operator license
- Market Dependent
- Merchant of record
- Operator
- Player data controller
- Unknown
Included
- + SweepX platform, front end, and sweepstakes back office
- + Dual-wallet and prize-redemption management
- + Rules, reporting, reward, and gamification tools
- + Contracted content and operational integrations
Not included
- ! A blanket nationwide legal opinion or gambling-license exemption
- ! GiG automatically acting as consumer operator, sponsor, merchant, or prize payer
- ! Universal rights to all content in every state
- ! Guaranteed launch timing, retention, conversion, or operational outcomes
- + GiG provides a current filing, current product page, and a named live deployment rather than only an unlaunched concept.
- + The live operator terms make the technology-versus-operator boundary inspectable.
- ! The named deployment's state list and operating rules are not universal SweepX coverage and can change independently of the software.
- ! The product page and issuer materials use different GiG legal-company labels. Require the product seller, support entity, IP licensor, and data processor in the order rather than inferring them from the brand.
- ! GiG's regulated-market licenses do not automatically approve a sweepstakes promotion or client operator.
- ! Require current capacity and reference evidence because GiG's August 2025 filing records sweepstakes-partner exits and delayed new-partner launches.
- ! Marketing performance percentages on the product page are excluded because the population, period, and method are not disclosed.
- GiG SoftwareVendorchecked 2026-07-11— Current SweepX page documents dual wallets, configurable virtual currency, prize-redemption management, rewards, social features, reporting, and rules automation. Its footer copyrights GiG Malta Limited, while issuer filings identify GiG Software P.L.C.; neither label alone establishes the product contracting entity. Marketing performance percentages are not reproduced.
- GiG Software P.L.C.Filingchecked 2026-07-11— The 2025 annual report identifies GiG Software P.L.C.; its strategic report includes SweepX in the X Suite and says GiG continued investing in the product family during 2025. Those product statements are management narrative, not audited financial assertions.
- GiG Software P.L.C.Filingchecked 2026-07-11— January 20, 2025 regulatory announcement identifies a live US SweepX deployment with Primero, a dual wallet, prize redemption, a sweepstakes back office, gamification, and content integrations. Market-size and growth forecasts are excluded.
- Gold Rush City / Play City Group, LLCDirect Checkchecked 2026-07-11— Current January 2026 terms for the named deployment identify Play City Group, LLC as operator, define Gold Coins and Sweeps Coins, free entry, purchases, redemptions, excluded states, KYC and source-of-funds controls, VPN restrictions, and operator-owned player terms. This implementation does not prove universal SweepX coverage.
- GiG Software P.L.C.Filingchecked 2026-07-11— August 28, 2025 regulatory release says GiG revised its 2025 guidance partly because partners exited the sweepstakes market and launches to new partners were delayed. It does not say GiG retired SweepX or stopped product investment.
GiG CoreX Gamification
Multi ProductFirst PartyAvailability: Bundle OnlyGiG's current CoreX page describes a native gamification layer for personalized challenges, missions, and rewards, connected directly to CoreX across brands, markets, and verticals. It also describes real-time insights and rules-based automation used to configure and adjust campaigns.
CoreX separately supports third-party gamification integrations. This record covers only the GiG-described native layer; it does not attribute connected partner products to GiG and does not treat the gamification functions as a separately sold SaaS product.
Integration: The native gamification functions plug into CoreX and use its player, event, brand, market, and vertical context. CoreX also exposes a broad third-party integration layer, so the proposal must label every native and connected component, technology owner, event source, execution system, data recipient, and commercial counterparty. It must also define eligibility, duplicate and late events, bet and game reversals, reward funding and wallet posting, approvals, suppression and responsible-gambling rules, data-controller and processor roles, audit access, service levels, and exports for campaign definitions, progress, rewards, and history at exit.
- Native Scope
GiG's current CoreX page describes native challenges, missions, rewards, direct platform integration, real-time insights, and rules-based automation
Current CoreX gamification scope
- Vendor Reported2026-07-13
- Connected Product Boundary
CoreX separately supports third-party gamification integrations, which are not treated as GiG group technology
Native and third-party product boundary
- Vendor Reported2026-07-13
Delivery options
Native gamification functions licensed with CoreX for an operator-controlled casino, sportsbook, or multi-product brand stack.
- Operator license
- Operator
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + Native challenges, missions, and reward configuration described on the current CoreX page
- + Direct use of CoreX brand, market, vertical, player, and real-time rules context
- + Rules-based campaign automation and platform reporting in the contracted release
- + Access to separately contracted third-party integrations without implying GiG ownership of those products
Not included
- ! A separately documented standalone CoreX gamification service
- ! Operator gambling license, merchant services, player-fund custody, or B2C player terms
- ! Funding of rewards, bonus liability, universal wallet posting, expiry, reversal, settlement, or accounting
- ! Ownership of third-party CRM, loyalty, bonus, game, payment, identity, or gamification products connected through CoreX
- ! Automatic proof that self-exclusion, age, cool-off, vulnerability, consent, market, and marketing-suppression rules are correctly enforced
- ! A public event contract, DPA allocation for every deployment, campaign migration format, complete audit export, or universal service level
- + The current CoreX page names concrete native mechanics and explicitly states that they plug into the platform.
- + GiG presents CoreX and its native gamification layer as proprietary technology within the current GiG group.
- ! The public page does not present the native gamification layer as a standalone product. Buyers needing an overlay should not infer a separate API contract.
- ! CoreX also integrates third-party gamification products. The order form and architecture must distinguish GiG group functions from each connected supplier.
- ! Reward execution, player-protection suppressions, data roles, event reconciliation, audit retention, service levels, and exit exports are not fully specified on the public page.
- ! GiG is migrating customers from legacy platforms to CoreX. The proposal must name the exact platform generation and release used by the gamification layer.
- GiG Software P.L.C.Filingchecked 2026-07-13— The audited annual report identifies the listed parent, the 2024 spin-off, and the consolidated group. The parent-only statements show no net revenue or intangible assets, while the consolidated group contains the operating assets and 17 active principal subsidiaries, including wholly owned iGamingCloud Limited.
- GiG SoftwareVendorchecked 2026-07-11— Current CoreX product page describes multi-brand, multi-vertical platform technology and third-party integrations.
- GiG SoftwareVendorchecked 2026-07-13— Current CoreX page has a specific GiG gamification section covering personalized challenges, missions, rewards, direct CoreX integration, real-time insights, and rules-based automation. The same page separately lists third-party gamification integrations. Marketing speed, scale, engagement, and retention claims are excluded.
