Finnplay

Finnplay's Titan 3.0 platform includes an integrated campaign, loyalty, tournament, segmentation, and reward layer. It supports deposit, registration, player, wagering, milestone, subscription, referral, loyalty, VIP, and personalized campaigns; player tags; multiple campaign goals and rewards; cross-provider tournaments; leaderboards; and multiwallet reward logic.

Page updated August 20, 2026

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Company details

Legal companyFinnplay Technologies Oy

Organization typecompany

Statusactive

ParentEntain plc

Websitewww.finnplay.com

Research checkedAugust 20, 2026

Main categoryCasino Gamification & Loyalty Software

Finnplay Technologies Oy, Business ID 2239350-3, is an active Finnish limited company wholly owned by Entain plc. The entity named on each order form, license, hosting schedule, or subcontract remains contract-specific.

Buyer decision brief

Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.

Casino Gamification & Loyalty Software

Fit and use case

Editorial fit

Licensed casino or multi-product operators already selecting Titan and wanting campaigns, loyalty, tournaments, segmentation, and rewards on the same player-account and wallet stack.

Primary offer: Titan Campaign, Loyalty and Tournament Layer

Primary offer delivery

Software license

Integration boundary: The engagement layer is licensed with Titan rather than as a neutral standalone API.

Casino Gamification & Loyalty Software checks before shortlist

Name the exact product, owner, contracting entity, tier, required parent platform, delivery route, environments, limits, add-ons, third-party systems, and support boundary. Do not buy a generic vendor capability statement.
Trace one real mechanic from authoritative source event through identity, eligibility, progress, ranking or completion, operator approval, wallet or bonus action, player display, support view, and accounting record, with a shared correlation ID.
In an isolated non-production environment, use synthetic accounts, disabled outbound messages and reward connectors, controlled replay data, and explicit cleanup criteria to run destructive and volume tests for duplicate, missing, late, reversed, and out-of-order events; ties; time zones; rule changes; excluded players; cancellation; queue backlogs; failed rewards; retries; manual corrections; recovery; and end-to-end reconciliation.

Open the Casino Gamification & Loyalty Software comparison

Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.

What this provider offers

1 offering

OfferingTitan Campaign, Loyalty and Tournament Layer
TypeGamification · Multi Product
Ownership and packagingFirst Party · Bundle Only
DeliverySoftware License
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- Casino Gamification & Loyalty Software · Technology Owner

Titan Campaign, Loyalty and Tournament Layer

Multi ProductFirst PartyAvailability: Bundle Only

This is not a standalone gamification service. It is tied to Titan CORE, the PAM, Back Office, player account, wallet, game transactions, and operator integrations. Engagement Manager is optional, so buyers should not assume that tool, every third-party connector, or every Titan 3.0 rollout item is part of the base platform order.

Products

Titan campaigns and loyalty: Operator-configured campaign types, player segments, eligibility rules, timing, goals, multiple rewards, wagering requirements, loyalty mechanics, and campaign monitoring inside Titan.

Titan tournaments and leaderboards: Tournament formats, reward structures, leaderboards, and cross-provider game support within the contracted Titan game and wallet environment.

Engagement Manager: Optional Titan tool for segmentation, campaign automation, messages, bonuses, and real-time analytics; its inclusion and channel scope must be stated in the order form.

Integration: The engagement layer is licensed with Titan rather than as a neutral standalone API. It uses Titan accounts, tags, game and payment events, campaign settings, wallets, reward states, Back Office permissions, and connected CRM systems. The proposal must identify the contractor, Titan release, ordered modules, events, duplicate and reversal handling, reward funding and wallet posting, wagering and expiry, approvals, player-protection suppressions, data roles, hosting, audit exports, service levels, and exit data.

Key facts

Finnplay Technologies Oy is an active Finnish limited company with Business ID 2239350-3 and a current Finnish Trade Register entry
Finnplay Technologies Oy is a 100%-owned Entain plc group company
Titan 3.0 includes campaign orchestration, loyalty and rewards, segmentation, milestones, referrals, multiple goals and rewards, tournaments, leaderboards, and multiwallet reward tracking
The engagement functions are delivered inside Titan, with Engagement Manager optional; no separate standalone gamification buying route is available
The operator must hold the local B2C license and contract directly for content and third-party services; Finnplay does not offer a B2C license or related white-label service
Titan controller and processor roles, subprocessors, hosting locations, and product retention and deletion terms are undisclosed
The redesigned Back Office is part of current Titan 3.0 product packaging, after the February 10, 2026 launch release placed delivery later

Delivery options

Software License

Delivery model

A first-party campaign, loyalty, tournament, and reward layer licensed as part of a contracted Titan platform deployment.

Operator license: Operator
Merchant of record: Operator
Player data controller: Unknown

Included

+ Titan campaign configuration for deposit, registration, player, wagering, milestone, subscription, referral, loyalty, VIP, and personalized routes
+ Player tags, segmentation, campaign goals, reward rules, eligibility, timing, wagering requirements, monitoring, and system communications within the ordered release
+ Tournament and leaderboard functions connected to the contracted Titan game catalog and player account environment
+ Titan wallet and multiwallet reward-state handling where included in the platform order
+ Order-specific APIs, CRM, messaging, game, payment, and third-party integrations

Not included

! A standalone gamification SaaS, neutral overlay, or platform-independent API
! A Finnplay B2C gambling license, host-license chain, player-facing operator, merchant service, player-fund custody, or content-supplier contract
! Reward funding, bonus liability, tax treatment, commercial terms, or accounting responsibility unless explicitly allocated in the operator agreement
! Optional Engagement Manager, Optimove, messaging, or other third-party functions unless named in the order and technical schedule
! Automatic proof that age, market, consent, self-exclusion, cool-off, vulnerability, affordability, or communication-suppression rules block every campaign and reward action
! A Titan B2B DPA, controller and processor allocation, subprocessor list, data-location schedule, retention and deletion terms, or universal service level
! Automatic inclusion of the redesigned Back Office, tenant migration, or every listed Back Office function unless the order, production release, and acceptance plan confirm them

Best for: Licensed casino or multi-product operators already selecting Titan and wanting campaigns, loyalty, tournaments, segmentation, and rewards on the same player-account and wallet stack.

Strengths

+ Concrete campaign types, reward controls, segmentation concepts, tournament functions, and wallet states replace a generic gamification label.
+ The platform boundary is clear: campaigns and rewards use Titan's player account, wallet, game, payment, and Back Office context instead of pretending to be a neutral overlay.
+ The legal entity and Entain ownership boundary are established.

What to verify in procurement

! This is a Titan platform component, not a standalone product; Engagement Manager remains optional.
! Titan manages player accounts and wallet functions technically, but Finnplay does not provide the B2C license. The contract must allocate reward funding, player liability, wallet posting and reversal, wagering, expiry, tax, accounting, complaints, and reconciliation to named parties.
! A Titan B2B DPA, subprocessor list, and product data schedule are unavailable. Require current versions before processing player data.
! The redesigned Back Office is part of present Titan 3.0 packaging, but its February 2026 release status still placed delivery later. Require the exact production release, tenant migration state, enabled functions, and a working acceptance environment instead of assuming rollout for every customer.
! Named responsible-gambling, exclusion, consent, and player-control features are not proof that every campaign path suppresses ineligible players. Test eligibility again at display, qualification, award, wallet posting, message, reversal, and reconciliation stages.
! Third-party CRM, messaging, game, payment, KYC, risk, and other integrations are not Finnplay-owned merely because Titan connects them. The order and architecture must name each supplier, owner, counterparty, data recipient, support boundary, and exit dependency.
! Do not use customer quotes, provider counts, market coverage, performance, compliance success, certification, ROI, retention, engagement, or lifetime-value figures as expected results without reproducible operator data.