Finnplay
Product sources reviewedIdentity verifiedFinnplay's Titan 3.0 platform includes an integrated campaign, loyalty, tournament, segmentation, and reward layer. Current pages document deposit, registration, player, wagering, milestone, subscription, referral, loyalty, VIP, and personalized campaigns; player tags; multiple campaign goals and rewards; cross-provider tournaments; leaderboards; and multiwallet reward logic.
Finnish PRH open data records Finnplay Technologies Oy, Business ID 2239350-3, as an active Finnish limited company registered in the Trade Register. Entain plc's 2025 financial statements list Finnplay Technologies Oy as a 100%-owned group company in both 2025 and 2024. The English Finnplay privacy page shows a shortened Corp ID, so the registry number is used here. This verifies the provider and current parent boundary, but not the legal entity named on every order form, license, hosting schedule, or subcontract.
Titan Campaign, Loyalty and Tournament Layer
Multi ProductFirst PartyAvailability: Bundle OnlyFinnplay's Titan 3.0 platform includes an integrated campaign, loyalty, tournament, segmentation, and reward layer. Current pages document deposit, registration, player, wagering, milestone, subscription, referral, loyalty, VIP, and personalized campaigns; player tags; multiple campaign goals and rewards; cross-provider tournaments; leaderboards; and multiwallet reward logic.
This is not a standalone gamification service. It is tied to Titan CORE, the PAM, Back Office, player account, wallet, game transactions, and operator integrations. Finnplay presents Engagement Manager as optional, so buyers should not assume that tool, every third-party connector, or every Titan 3.0 rollout item is part of the base platform order.
Integration: The engagement layer is licensed and deployed with Titan rather than connected as a neutral standalone gamification API. It uses Titan player accounts, tags, game and payment events, campaign settings, wallets, reward states, Back Office permissions, and integrated communication or CRM systems. The proposal must identify the contracting entity, Titan release, ordered modules, optional Engagement Manager scope, environments, source events, duplicate and reversal handling, reward funding and wallet posting, wagering and expiry rules, operator approvals, responsible-gambling and marketing suppressions, data roles, subprocessors, hosting locations, audit exports, service levels, and termination exports.
- Legal Entity
Finnplay Technologies Oy is an active Finnish limited company with Business ID 2239350-3 and a current Finnish Trade Register entry
Current Finnish PRH company record · Use the PRH Business ID. The English Finnplay privacy page displays a shortened identifier.
- Regulator Confirmed2026-07-13
- Group Ownership
Entain plc reports Finnplay Technologies Oy as a 100%-owned group company
Entain group equity interest at December 31, 2025 · The group record does not identify which Entain entity sits immediately above Finnplay or signs a specific customer agreement.
- Independently Checked2026-07-13
- Current Product Scope
Titan 3.0 currently documents campaign orchestration, loyalty and rewards, segmentation, milestones, referrals, multiple goals and rewards, tournaments, leaderboards, and multiwallet reward tracking
Current public Titan 3.0 engagement scope · This establishes named product functions, not feature parity across customers, performance, commercial outcomes, or entitlement under a particular order.
- Vendor Reported2026-07-13
- Delivery Packaging
The engagement functions are presented inside Titan, with Engagement Manager described as optional; Finnplay does not document a separate standalone gamification buying route
Current public packaging boundary
- Vendor Reported2026-07-13
- Operator Boundary
Finnplay says the operator must hold the local B2C license and make its own contracts for content and third-party services; Finnplay does not offer a B2C license or related white-label service
Current public supplier FAQ · The signed operator agreement must still identify the actual merchant, player counterparty, payment chain, license holder, and contracted third parties.
- Vendor Reported2026-07-13
- Player Data Roles
The reviewed public privacy page covers the Finnplay website and does not publish Titan controller and processor roles, subprocessors, hosting locations, or product retention and deletion terms
Public legal and privacy material reviewed for this module · Require the current B2B DPA, security schedule, subprocessor list, data-flow map, transfer terms, retention and deletion rules, incident duties, and exit procedure before contracting.
- Unresolved2026-07-13
- Back Office Rollout
The current Titan 3.0 product page describes the redesigned Back Office as introduced, while the February 2026 launch announcement says it is planned for a later release
Current public rollout conflict · Do not treat the redesigned Back Office as included until the proposal identifies the production release, migration state, enabled functions, and acceptance criteria.
- Unresolved2026-07-13 · valid through 2026-08-12
Delivery options
A first-party campaign, loyalty, tournament, and reward layer licensed as part of a contracted Titan platform deployment.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Unknown
Included
- + Titan campaign configuration for documented deposit, registration, player, wagering, milestone, subscription, referral, loyalty, VIP, and personalized routes
- + Player tags, segmentation, campaign goals, reward rules, eligibility, timing, wagering requirements, monitoring, and system communications within the ordered release
- + Tournament and leaderboard functions connected to the contracted Titan game catalog and player account environment
- + Titan wallet and multiwallet reward-state handling where included in the platform order
- + Order-specific APIs, CRM, messaging, game, payment, and third-party integrations
Not included
- ! A separately documented standalone gamification SaaS, neutral overlay, or platform-independent public API
- ! A Finnplay B2C gambling license, host-license chain, player-facing operator, merchant service, player-fund custody, or content-supplier contract
- ! Reward funding, bonus liability, tax treatment, commercial terms, or accounting responsibility unless explicitly allocated in the operator agreement
- ! Optional Engagement Manager, Optimove, messaging, or other third-party functions unless named in the order and technical schedule
- ! Automatic proof that age, market, consent, self-exclusion, cool-off, vulnerability, affordability, or communication-suppression rules block every campaign and reward action
- ! A public Titan B2B DPA, controller and processor allocation, subprocessor list, data-location schedule, retention and deletion terms, or universal service level
- ! Unreleased or uncontracted Titan 3.0 roadmap items, including the redesigned Back Office where rollout status remains inconsistent across current Finnplay pages
- + Current pages name concrete campaign types, reward controls, segmentation concepts, tournament functions, and wallet states rather than using gamification as a generic label.
- + The platform boundary is clear: campaigns and rewards use Titan's player account, wallet, game, payment, and Back Office context instead of pretending to be a neutral overlay.
- + The legal entity and Entain ownership boundary are supported by current official registry and group filing evidence.
- ! Do not list this as standalone. The public evidence supports a Titan platform component, and Engagement Manager is optional.
- ! Titan manages player accounts and wallet functions technically, but Finnplay says it does not provide the B2C license. The contract must allocate reward funding, player liability, wallet posting and reversal, wagering, expiry, tax, accounting, complaints, and reconciliation to named parties.
- ! No public Titan B2B DPA, subprocessor list, or product data schedule was located. The website privacy notice is not a substitute and contains a shortened company ID plus outdated Privacy Shield wording.
- ! Finnplay's current product and launch pages conflict on whether the redesigned Back Office has already shipped. Require a release-specific feature list and working acceptance environment.
- ! Named responsible-gambling, exclusion, consent, and player-control features are not proof that every campaign path suppresses ineligible players. Test eligibility again at display, qualification, award, wallet posting, message, reversal, and reconciliation stages.
- ! Third-party CRM, messaging, game, payment, KYC, risk, and other integrations are not Finnplay-owned merely because Titan connects them. The order and architecture must name each supplier, owner, counterparty, data recipient, support boundary, and exit dependency.
- ! Do not carry over customer quotes, provider counts, claimed market coverage, performance, compliance success, certification, ROI, retention, engagement, or lifetime-value claims as verified results.
- Finnish Patent and Registration OfficeRegulatorchecked 2026-07-13— Official PRH open data returns active limited company Finnplay Technologies Oy, Business ID 2239350-3, registered in the Finnish Trade Register. It also records the prior Digient Technologies Oy name and finnplay.com website.
- Entain plcFilingchecked 2026-07-13— Entain's financial statements for the year ended December 31, 2025 list Finnplay Technologies Oy as a 100%-owned group company for 2025 and 2024. This establishes the current parent boundary at the reporting date, not the exact contracting chain for every Finnplay customer.
- FinnplayVendorchecked 2026-07-13— Current Titan 3.0 product page documents campaign orchestration, loyalty and rewards, player tags, milestones, referrals, multiple rewards, tiered deposit rewards, mutually exclusive offers, tournaments, leaderboards, player accounts, and multiwallet reward tracking. Market, performance, certification, provider-count, and outcome claims are excluded.
- FinnplayVendorchecked 2026-07-13— Current campaign-engine page documents deposit, registration, player, wagering, milestone, loyalty, VIP, and personalized campaign routes, plus reward types, eligibility, timing, wagering requirements, segmentation, and campaign monitoring. Claimed acquisition, engagement, retention, and lifetime-value outcomes are excluded.
- FinnplayVendorchecked 2026-07-13— February 10, 2026 launch announcement confirms expanded campaign and reward tools, player tags, multiwallet functions, tournament formats, and system communications. It describes the redesigned Back Office as planned for a later release, which conflicts with the current product page's present-tense Back Office wording.
- FinnplayVendorchecked 2026-07-13— Current supplier FAQ says Titan is a PAM that manages player accounts, wallets, registration, limits, reporting, and technical configuration; operators make their own content and service contracts and must hold the local B2C license. Finnplay says it does not provide a B2C license or related white-label service. Compliance and performance claims are excluded.
- FinnplayDirect Checkchecked 2026-07-13— Website privacy notice names Finnplay Technologies Oy but displays the shortened Corp ID FI2239350 and still refers to Privacy Shield. It is a website notice, not a public Titan B2B DPA, product privacy schedule, or subprocessor list.
