Xtremepush
Product sources reviewedIdentity not reviewedXtremepush supplies first-party CRM and player-engagement software that combines user profiles, a customer data layer, segmentation, analytics, and campaign activation across mobile, web, email, SMS, and other configured channels.
Xtremepush CRM and Customer Data Platform
Multi ProductFirst PartyAvailability: StandaloneXtremepush supplies first-party CRM and player-engagement software that combines user profiles, a customer data layer, segmentation, analytics, and campaign activation across mobile, web, email, SMS, and other configured channels.
Operators can connect websites and apps through SDKs, synchronize backend data through APIs, or use named PAM integrations. The documented GiG connection, for example, reads an operator-specific Kafka profile stream and requires project approval rather than becoming active by default.
Xtremepush also has native gamification and loyalty products plus XpertOS, a current in-platform AI workflow layer. Those functions share its data layer but are not proof that every contract includes them. An external operator bonus-engine connection remains optional, and XpertOS governance and compliance claims remain vendor-reported until tested in the proposed deployment.
Integration: An operator creates an Xtremepush project, maps user identifiers and attributes, then connects backend data through APIs or a supported PAM integration and installs the relevant web or mobile SDKs. Data and communication scope varies with the enabled modules, gateways, environment, and optional subprocessors.
- Legal Identity
Xtremepush's current website privacy page identifies Xtremepush Limited at a Dublin address, and the Irish register records company number 538746
Website identity; confirm the customer contracting entity
- Vendor Reported2026-07-13
- Product Scope
The platform combines profiles, attributes, events, segmentation, analytics, and multichannel activation for iGaming operators
Current CRM and customer-data product
- Vendor Reported2026-07-13
- Integration Boundary
The documented GiG integration reads an operator-specific Kafka profile stream, maps identifiers, and requires separate enablement and approval
One named PAM integration; not a universal integration method
- Vendor Reported2026-07-13
- Operator Data Duty
Xtremepush instructs customers to collect and transfer data lawfully and to cover that processing in their own privacy notice
Operator data-procurement duty; contractual roles still need review
- Vendor Reported2026-07-13
- Data Role
Web SDK documentation attributes SDK loading and storage duration to the data controller, while the public pages do not establish one controller and processor allocation for every deployment
Deployment-specific privacy boundary
- Vendor Reported2026-07-13
- Subprocessor Boundary
Core hosting and optional communication or content services are separated in a current subprocessor list, with the applicable hosting location tied to the service agreement
Published subprocessor scope; customer configuration may differ
- Vendor Reported2026-07-13
- Bonus Boundary
The loyalty documentation treats bonus-engine integration as optional and uses external promotions as rewards after that integration is configured
External bonus system boundary
- Vendor Reported2026-07-13
- Agentic Boundary
Xtremepush says XpertOS works inside its CRM data and activation environment, keeps human approval before send, logs actions, and applies platform suppression and responsible-gambling controls independently of the AI layer
Vendor-described product architecture; not independent proof that a customer configuration meets a regulator's requirements
- Vendor Reported2026-07-13
Delivery options
Customer-data and engagement software connected to operator systems, websites, apps, and selected delivery providers.
Included
- + User and device profiles, attributes, and events
- + Segmentation, analytics, and campaign activation
- + Web and mobile SDKs plus backend APIs
- + Configured messaging and platform integrations
- + XpertOS workflow functions when expressly included and configured
Not included
- ! A PAM, gambling wallet, or gaming engine
- ! A gambling license or operator market authorization
- ! Payment processing or merchant-of-record service
- ! An operator bonus engine unless separately integrated
- ! Every optional SMS gateway, AI service, loyalty, and gamification feature by default
- + Current public documentation covers user and device profiles, SDK behavior, PAM integration, retention controls, and subprocessors in operational detail.
- + The GiG page shows that a named prebuilt connector still requires explicit setup, mapping, and approval.
- + The platform separates core infrastructure from optional messaging and content subprocessors.
- ! Customer profile and device tracking require a lawful operator data basis, clear player notices, consent handling, and retention settings.
- ! A named PAM integration is not automatically enabled and does not prove identical coverage for another PAM or customer environment.
- ! CRM, loyalty, gamification, communication gateways, and external bonus execution have different boundaries. Confirm the exact modules and providers in scope.
- ! XpertOS claims are new and vendor-reported. Test what the AI can read, draft, change, and send; require approval and suppression test evidence, complete action logs, rollback, model-provider and training terms, and a failure-mode drill.
- ! Confirm the service-agreement entity, hosting location, controller and processor roles, optional subprocessors, deletion process, and data-export terms.
- XtremepushVendorchecked 2026-07-13— Current iGaming CRM and loyalty scope, operator use cases, multichannel activation, and named platform integrations.
- Xtremepush DocumentationVendorchecked 2026-07-13— Current platform data collection, SDK and API integration, profiles, segmentation, analytics, and multichannel campaign workflow.
- XtremepushVendorchecked 2026-07-13— Current XpertOS product page for in-platform AI-assisted audience discovery, campaign drafting, approval gates, logging, and vendor-described engine-level suppression controls. It is not independent compliance validation.
- Xtremepush DocumentationVendorchecked 2026-07-13— Current GiG PAM connection using an operator-specific Kafka stream, profile mapping, and explicit enablement and approval steps.
- Xtremepush DocumentationVendorchecked 2026-07-13— Current operator responsibility for lawful collection and transfer of user data plus platform privacy and retention configuration guidance.
- Xtremepush DocumentationVendorchecked 2026-07-13— Current web SDK storage, device identification, messaging use, and retention controls attributed to the deployment data controller.
- Xtremepush DocumentationVendorchecked 2026-07-13— Current core and optional subprocessor list with service, data scope, and processing location boundaries.
- Xtremepush DocumentationVendorchecked 2026-07-13— Current loyalty data flow and explicit treatment of an operator bonus-engine integration as optional and external.
- XtremepushVendorchecked 2026-07-13— The current website privacy page identifies Xtremepush Limited in Dublin. It does not replace the customer service agreement or DPA.
- Irish Companies Registration OfficeFilingchecked 2026-07-13— The official register notice records a 2024 annual return for Xtremepush Limited, company number 538746. It is historical entity evidence; current product status comes from current first-party pages.
XP Loyalty and XP Gamify
Multi ProductFirst PartyAvailability: Bundle OnlyXtremepush owns two related engagement products on its CRM and CDP stack. XP Loyalty handles missions, quests, achievements, levels, leaderboards, operator currencies, and reward rules; XP Gamify supplies free-to-play mechanics such as wheels, scratch cards, and prediction games.
XP Loyalty was strengthened through Xtremepush's January 2026 acquisition of Scrimmage. The current product is delivered inside the XP engagement platform, not as an independent loyalty engine detached from Xtremepush data and CRM services.
Integration: The operator connects player data to the Xtremepush CDP and installs the Xtremepush SDK for the loyalty widget and authentication. Loyalty events and attributes run on the same player profile used by CRM journeys. External promotional rewards require an integration with the operator's bonus engine.
- Product Packaging
XP Loyalty is a core component delivered inside the Xtremepush CRM and loyalty platform
Current XP Loyalty packaging
- Vendor Reported2026-07-11
- External Rewards
External promotional rewards require the operator's bonus engine integration
XP Loyalty external reward execution
- Vendor Reported2026-07-11
Delivery options
A loyalty and gamification capability delivered as part of the hosted Xtremepush CRM, CDP, and engagement stack.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Unknown
Included
- + XP Loyalty configuration and player progression state
- + XP Gamify free-to-play engagement mechanics
- + Loyalty widget, SDK, and platform data integration
- + Internal tokens and connections to CRM journeys
Not included
- ! Operator gambling license
- ! PAM, cashier, player wallet, or payment processing
- ! Funding or issuance of external promotional rewards without the operator bonus engine
- ! A public universal controller and processor allocation
- + The product page clearly separates long-term loyalty mechanics from free-to-play acquisition and engagement games.
- + The reward and player event loop is native to the same CDP and CRM profile.
- + Current documentation covers loyalty, gamification, data, SDK, and API configuration.
- ! Neither XP Loyalty nor XP Gamify is presented as a standalone product independent of the wider Xtremepush platform.
- ! The Scrimmage technology was acquired in January 2026. Buyers should verify which features are fully migrated, generally available, and covered by one support SLA.
- ! External bonus funding and issuance remain in operator systems, and the DPA must define roles for the combined CDP and loyalty data set.
- XtremepushVendorchecked 2026-07-11— Current XP Loyalty scope, packaging, SDK, bonus engine, rewards, and data boundaries.
- Xtremepush DocumentationVendorchecked 2026-07-11— Current documentation index for loyalty, gamification, prizes, SDKs, data, and APIs.
- XtremepushVendorchecked 2026-07-11— January 2026 acquisition of Scrimmage and integration of the loyalty engine into XP.
- XtremepushVendorchecked 2026-07-11— Xtremepush Limited identity and website privacy contact. Product data roles require the contract and DPA.
