Xtremepush

Xtremepush supplies first-party CRM and player-engagement software that combines user profiles, a customer data layer, segmentation, analytics, and campaign activation across mobile, web, email, SMS, and other configured channels.

Page updated August 13, 2026

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Company details

Legal companyXtremepush Limited

Organization typecompany

Statusactive

Websitewww.xtremepush.com

Research checkedJuly 13, 2026

Main categoryCasino CRM & Retention Platforms

Xtremepush Limited, Irish company 538746 at 34-37 Clarendon Street in Dublin, is the legal company behind the brand and controller of Emailcenter UK Limited. Xtremepush, LLC is a separate registered New Jersey supplier, so the Irish company is not the universal contracting entity.

Buyer decision brief

Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.

Casino CRM & Retention Platforms Casino Gamification & Loyalty Software

Fit and use case

Editorial fit

Operators that want one customer-data and campaign-activation layer across app, web, and messaging channels and can govern the SDK, identity, consent, and PAM data flows.

Primary offer: Xtremepush CRM and Customer Data Platform · 1 additional offer below

Primary offer delivery

Software license

Integration boundary: An operator creates an Xtremepush project, maps user identifiers and attributes, then connects backend data through APIs or a supported PAM integration and installs the relevant web or mobile SDKs.

Critical contract questions

Start with unresolved terms, negotiated terms, and dependencies that need a named owner.

8 of 10

Resolve before shortlist

No usable standard answer is available on the public terms.

Price and consumption basisNot disclosed: Xtremepush CRM and Customer Data Platform · Commercial terms

Fix in the signed order

The answer changes by operator, market, package, or negotiated order.

7 of 9 shown

Entity and market coverageSet in contract: Xtremepush CRM and Customer Data Platform · Market and approvals
Contracting and regional entitySet in contract: Xtremepush CRM and Customer Data Platform · Contract and supplier
Modules and subprocessorsSet in contract: Xtremepush CRM and Customer Data Platform · Contract and supplier
Campaign and automated-action approvalSet in contract: Xtremepush CRM and Customer Data Platform · Operating responsibilities
Lawful data transfer and player rightsSet in contract: Xtremepush CRM and Customer Data Platform · Operating responsibilities
Channels and external bonus systemSet in contract: Xtremepush CRM and Customer Data Platform · Implementation
Identity, SDK, and backend dataSet in contract: Xtremepush CRM and Customer Data Platform · Implementation

Next buyer step

Ask Xtremepush to resolve “Price and consumption basis” before moving Xtremepush CRM and Customer Data Platform to a commercial shortlist. Then compare the answer with the complete product record below.

Read the full product record Open the category RFP builder

Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.

What this provider offers

2 offerings

OfferingXtremepush CRM and Customer Data Platform
TypeCRM · Multi Product
Ownership and packagingFirst Party · Standalone
DeliverySoftware License
Compare in
- Casino CRM & Retention Platforms · Technology Owner
OfferingXP Loyalty and XP Gamify
TypeGamification · Multi Product
Ownership and packagingFirst Party · Bundle Only
DeliverySoftware License
Compare in
- Casino Gamification & Loyalty Software · Technology Owner

Xtremepush CRM and Customer Data Platform

Multi ProductFirst PartyAvailability: Standalone

Operators can connect websites and apps through SDKs, synchronize backend data through APIs, or use named PAM integrations. The GiG connection reads an operator-specific Kafka profile stream and requires project approval rather than becoming active by default.

Xtremepush also has native gamification and loyalty products plus XpertOS, an in-platform AI workflow layer. Those functions share its data layer but are not included in every contract. An external operator bonus-engine connection remains optional, and XpertOS governance and compliance controls require deployment-specific testing.

Products

CRM and omnichannel activation: Segments, campaigns, journeys, and personalized messages across mobile, web, email, SMS, and other configured channels.

Customer Data Platform: User and device profiles, attributes, events, computed data, analytics, and audience activation on the same platform.

PAM, SDK, and API integrations: Backend APIs, mobile and web SDKs, and named platform connectors used to synchronize operator data and activate channels.

XpertOS: An in-platform AI workflow layer for audience discovery, campaign drafting, governed flows, and approval-controlled execution; commercial inclusion and deployment controls require confirmation.

Integration: An operator creates an Xtremepush project, maps user identifiers and attributes, then connects backend data through APIs or a supported PAM integration and installs the relevant web or mobile SDKs. Data and communication scope varies with the enabled modules, gateways, environment, and optional subprocessors.

Key facts

Xtremepush Limited is Irish company 538746 at a Dublin address
The platform combines profiles, attributes, events, segmentation, analytics, and multichannel activation for iGaming operators
The GiG integration reads an operator-specific Kafka profile stream, maps identifiers, and requires separate enablement and approval
Xtremepush instructs customers to collect and transfer data lawfully and to cover that processing in their own privacy notice
The deployment data controller governs Web SDK loading and storage duration, while controller and processor allocation remains contract-specific
Core hosting and optional communication or content services are separated in a current subprocessor list, with the applicable hosting location tied to the service agreement
The loyalty documentation treats bonus-engine integration as optional and uses external promotions as rewards after that integration is configured
XpertOS operates inside Xtremepush's CRM data and activation environment, keeps human approval before send, logs actions, and applies platform suppression and responsible-gambling controls independently of the AI layer

Delivery options

Software License

Delivery model

Customer-data and engagement software connected to operator systems, websites, apps, and selected delivery providers.

Included

+ User and device profiles, attributes, and events
+ Segmentation, analytics, and campaign activation
+ Web and mobile SDKs plus backend APIs
+ Configured messaging and platform integrations
+ XpertOS workflow functions when expressly included and configured

Not included

! A PAM, gambling wallet, or gaming engine
! A gambling license or operator market authorization
! Payment processing or merchant-of-record service
! An operator bonus engine unless separately integrated
! Every optional SMS gateway, AI service, loyalty, and gamification feature by default

Procurement record

Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.

Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.

Use the provider procurement guide

Contract and supplier

Contracting and regional entityContract specific: Name the customer counterparty, invoice issuer, service location, hosting region, and every affiliate involved. Xtremepush Limited and the separate New Jersey entity establish a regional boundary, not one universal contracting party.
Modules and subprocessorsContract specific: List CRM, CDP, loyalty, gamification, XpertOS, SDKs, PAM connector, channels, gateways, hosting, optional services, and subprocessors separately. The applicable list depends on the service agreement and deployed configuration.

Implementation

Identity, SDK, and backend dataContract specific: Freeze user and device identifiers, attribute and event schemas, historical load, SDK behavior, consent state, environments, backend APIs, data latency, reconciliation, and retention. The operator-specific PAM stream requires mapping and approval.
Channels and external bonus systemContract specific: Name each delivery provider, sender account, credential owner, receipt path, cost owner, and optional bonus-engine connection. Loyalty rewards that use external promotions depend on that separate integration.

Operating responsibilities

Lawful data transfer and player rightsContract specific: Allocate notice, consent, lawful collection, controller and processor roles, access requests, retention, deletion, transfers, subprocessor changes, and security incidents. SDK storage and duration remain under deployment-specific controller governance.
Campaign and automated-action approvalContract specific: Assign segment logic, content, suppression, frequency, bonus eligibility, campaign approval, AI draft approval, send authority, incident decisions, and connected-system execution to named operator and supplier owners.

Operations and service

Suppression, AI, and outage testsContract specific: Test opt-out, self-exclusion, cooling-off, stale profiles, identity merge, optional gateway failure, PAM stream interruption, XpertOS permissions and approval, action logs, rollback, recovery, and behavior when a subprocessor is unavailable.

Commercial terms

Price and consumption basisNot disclosed: Public pricing is unavailable. Identify setup, migration, profiles, events, messages, channels, environments, PAM connectors, optional modules, XpertOS use, subprocessors, overages, support, and termination assistance.

Market and approval scope

Entity and market coverageContract specific: The New Jersey record belongs to a regional entity and does not authorize an operator or every Xtremepush service elsewhere. Confirm vendor registration, data location, channel rules, and operator controls for each market.

Exit and portability

Export, cutover, and deletionContract specific: Require export of identities, profiles, attributes, events, segments, journeys, campaigns, consent and suppression state, channel results, permissions, and audit logs, plus SDK and connector removal, transition support, deletion dates, and subprocessor closure.

Best for: Operators that want one customer-data and campaign-activation layer across app, web, and messaging channels and can govern the SDK, identity, consent, and PAM data flows.

Strengths

+ User and device profiles, SDK behavior, PAM integration, retention controls, and subprocessors have distinct operating scopes.
+ The prebuilt GiG connector still requires explicit setup, mapping, and approval.
+ The platform separates core infrastructure from optional messaging and content subprocessors.

What to verify in procurement

! Customer profile and device tracking require a lawful operator data basis, clear player notices, consent handling, and retention settings.
! The named PAM integration requires enablement, and coverage can differ for another PAM or customer environment.
! CRM, loyalty, gamification, communication gateways, and external bonus execution have different boundaries. Confirm the exact modules and providers in scope.
! Test what XpertOS can read, draft, change, and send; require approval and suppression tests, complete action logs, rollback, model-provider and training terms, and a failure-mode drill.
! Confirm the service-agreement entity, hosting location, controller and processor roles, optional subprocessors, deletion process, and data-export terms.

XP Loyalty and XP Gamify

Multi ProductFirst PartyAvailability: Bundle Only

Xtremepush owns two related engagement products on its CRM and CDP stack. XP Loyalty handles missions, quests, achievements, levels, leaderboards, operator currencies, and reward rules; XP Gamify supplies free-to-play mechanics such as wheels, scratch cards, and prediction games.

XP Loyalty was strengthened through Xtremepush's January 2026 acquisition of Scrimmage. The current product is delivered inside the XP engagement platform, not as an independent loyalty engine detached from Xtremepush data and CRM services.

Products

XP Loyalty: Missions, quests, achievements, levels, leaderboards, operator currencies, reward rules, and a loyalty widget.

XP Gamify: Free-to-play wheels, scratch cards, prediction games, and instant-win engagement mechanics.

Loyalty Hub: Operator configuration, loyalty segments, user activity, transactions, rewards, and performance visibility.

Integration: The operator connects player data to the Xtremepush CDP and installs the Xtremepush SDK for the loyalty widget and authentication. Loyalty events and attributes run on the same player profile used by CRM journeys. External promotional rewards require an integration with the operator's bonus engine.

Key facts

XP Loyalty is a core component delivered inside the Xtremepush CRM and loyalty platform
External promotional rewards require the operator's bonus engine integration

Delivery options

Software License

Delivery model

A loyalty and gamification capability delivered as part of the hosted Xtremepush CRM, CDP, and engagement stack.

Operator license: Operator
Merchant of record: Operator
Player data controller: Unknown

Included

+ XP Loyalty configuration and player progression state
+ XP Gamify free-to-play engagement mechanics
+ Loyalty widget, SDK, and platform data integration
+ Internal tokens and connections to CRM journeys

Not included

! Operator gambling license
! PAM, cashier, player wallet, or payment processing
! Funding or issuance of external promotional rewards without the operator bonus engine
! A universal controller and processor allocation

Best for: Operators that want loyalty, free-to-play mechanics, CRM journeys, and player data on the same vendor stack.

Strengths

+ Long-term loyalty mechanics are separated from free-to-play acquisition and engagement games.
+ The reward and player event loop is native to the same CDP and CRM profile.
+ Loyalty, gamification, data, SDK, and API configuration have distinct operating boundaries.

What to verify in procurement

! Neither XP Loyalty nor XP Gamify is presented as a standalone product independent of the wider Xtremepush platform.
! The Scrimmage technology was acquired in January 2026. Buyers should verify which features are fully migrated, generally available, and covered by one support SLA.
! External bonus funding and issuance remain in operator systems, and the DPA must define roles for the combined CDP and loyalty data set.

Reference documents7

Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.