LOW6
LOW6 supplies branded fantasy games as part of a wider sports-gamification portfolio. Its current catalog distinguishes classic fantasy, Ultimate Fan's collectible-card and roster format, and Squads fast fantasy from prediction, bracket, trivia, and paid skill-game products.
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Low 6 Limited, company number 10799636, operates LOW6 from its registered Droitwich office. The company is active and current through its May 2026 confirmation statement. It has no active registrable person or legal entity with significant control, so no parent is inferred from ownership silence.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitOperators, leagues, and media brands seeking a branded free-to-play fantasy experience with collectible, progression, and mobile-game mechanics rather than a conventional paid-entry DFS platform.
Primary offer: LOW6 Fantasy Games
Primary offer delivery
- White label
- Turnkey
Integration boundary: The statement of work should name the Low6 contracting entity, fantasy format, codebase, delivery channel, data supplier and rights, scoring corrections, prize and payment flows, age and location controls, player terms, data roles, hosting, support levels, IP ownership, exports, and transition support.
Fantasy Sports Software Providers checks before shortlist
- Classify the exact fantasy format and map the product owner, contract entities, operator, accounts, wallet, merchant, prizes, data and media rights, controls, support, and target markets.
- Attach the scoring feed, permitted sports and territories, player and image rights, identifier map, correction window, final source, cancellation rules, fallback, and audit evidence to the agreement.
- Test draft and roster changes, entry, scoring, ties, rescheduling, canceled events, late data corrections, wallet and prize settlement, duplicate messages, feed loss, limits, reporting, and recovery.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
1 offering- OfferingLOW6 Fantasy GamesTypeFantasy SportsOwnership and packagingFirst Party · Standalone and BundledDeliveryWhite Label, TurnkeyCompare in
- Fantasy Sports Software Providers · Technology Owner
LOW6 Fantasy Games
Fantasy SportsFirst PartyAvailability: Standalone and BundledLOW6 supplies branded fantasy games as part of a wider sports-gamification portfolio. Its current catalog distinguishes classic fantasy, Ultimate Fan's collectible-card and roster format, and Squads fast fantasy from prediction, bracket, trivia, and paid skill-game products.
The separate bet365 Fantasy Sports mobile app launched in 2026 for Canada and the United States except Washington state, with LOW6 as developer and seller. It includes collectible packs, virtual coins, subscriptions, and in-app purchases; free-to-play does not mean every feature is free.
The LOW6-built app is not the technology behind every bet365 fantasy product. Bet365 also operates a paid-entry fantasy lobby with daily and season-long contests; LOW6 is tied only to the newer branded mobile game.
LOW6 offers white-label and turnkey delivery plus SSO and first-party-data benefits, while contest licensing, merchant of record, store-account ownership, data-controller roles, sports-data rights, prize funding, and exit duties remain order-level decisions.
Products
Integration: The statement of work should name the Low6 contracting entity, fantasy format, codebase, delivery channel, data supplier and rights, scoring corrections, prize and payment flows, age and location controls, player terms, data roles, hosting, support levels, IP ownership, exports, and transition support. Free-to-play delivery does not include the permissions needed for paid DFS or wagering.
Key facts
- Low 6 Limited is active UK company 10799636
- The current catalog separately lists fantasy, Ultimate Fan, and Squads alongside non-fantasy gamification and skill products
- LOW6 developed the 2026 free-to-play bet365 Fantasy Sports app for Canada and the United States except Washington state
- bet365 has a separate fantasy lobby with free and paid-entry daily, Draft 'n' Go, and season-long tournaments; that whole lobby is not attributed to LOW6
- The free-to-play bet365 app includes in-app purchases and subscriptions
- Player-data controller, processor, retention, subprocessor, and exit roles remain unallocated
Delivery options
White Label
Delivery modelA LOW6 fantasy game branded for an operator, league, media company, broadcaster, or sports organization and delivered through the agreed web or app route.
- Operator license
- Market Dependent
- Merchant of record
- Market Dependent
- Player data controller
- Unknown
Included
- + The named fantasy game, branding, configuration, and client integration in the signed scope
- + Contracted SSO, dashboards, analytics, app, web, hosting, and operating services
- + Virtual-currency, subscription, in-app purchase, prize, and support functions only when expressly ordered
- + The sports, territories, languages, and data feeds licensed for the deployment
Not included
- ! LOW6 pick'em, bracket, trivia, social-casino, crash, or paid skill games unless separately ordered
- ! The assumption that LOW6 supplies bet365's separate paid-entry fantasy lobby
- ! Operator gambling, DFS, prize, payment, tax, app-store, or advertising approvals
- ! Unpublished performance, conversion, retention, launch-time, or commercial guarantees
Turnkey
Delivery modelA broader branded build and operating engagement where LOW6 configures the game and selected launch, content, analytics, and support components.
- Operator license
- Market Dependent
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + Only the technology, build, operating, creative, marketing, and support work named in the order
- + The contracted game-management and reporting environment
- + Client-specific app or web deliverables and acceptance criteria
Not included
- ! An assumed host license, merchant-of-record service, prize bankroll, or universal player-data model
- ! Any right to unrelated LOW6 group products or consumer brands
- ! App-store account transfer, source code, or perpetual operation unless contracted
Strengths
- + The current catalog exposes several genuinely different fantasy formats instead of calling every sports prediction game fantasy.
- + LOW6 is the developer and seller of the 2026 bet365 Fantasy Sports mobile app.
- + The product can combine roster fantasy with collection, progression, subscription, and in-app purchase mechanics.
What to verify in procurement
- ! Do not attribute bet365's separate paid-entry fantasy lobby to LOW6; the relationship covers the 2026 mobile app.
- ! Free-to-play can still include subscriptions, virtual currency, purchases, prizes, age gates, and consumer-law obligations.
- ! LOW6 has no identified universal contracting entity, data model, sports-data supplier, merchant-of-record route, or exit package.
- ! Pick'em, brackets, trivia, social casino, crash, and paid skill games are separate products and should not be counted as fantasy capability.
Reference documents7
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / company / 10799636
- DocumentUK Companies House — find-and-update.company-information.service.gov.uk / 10799636 / persons with significant control
- DocumentLOW6 — low6.com / terms conditions
- DocumentLOW6 — low6.com / games
- DocumentLOW6 — low6.com / games / ultimate fan
- DocumentLOW6 — low6.com / bet365 launches fantasy sports a new era of fantasy competition
- DocumentApple App Store — apps.apple.com / bet365 fantasy sports / id6760714896
