Inspired Entertainment
Inspired owns and operates the V-Play virtual sports portfolio as a dedicated operating segment.
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Inspired Entertainment, Inc. is the Delaware-incorporated, Nasdaq-listed parent behind Virtual Sports. Separate US, UK, Malta, and other companies handle group operations, so the public parent is not the universal contracting entity for every V-Play deployment.
Buyer decision brief
Use this summary to decide whether the offer belongs on your shortlist and which terms need a written answer.
Fit and use case
Editorial fitOperators that want an owned, scheduled virtual sports catalog and can choose between a direct hosted experience and distribution through a platform already connected to Inspired.
Primary offer: Inspired V-Play Virtual Sports
Primary offer delivery
- API
Integration boundary: The product integrates through the Virgo RGS with an Inspired-managed virtual interface and bet-management tool.
Critical contract questions
Start with unresolved terms, negotiated terms, and dependencies that need a named owner.
Resolve before shortlist
No usable standard answer is available on the public terms.
- Game and operational handbackNot disclosed
- Inspired V-Play Virtual Sports · Exit and portability
Fix in the signed order
The answer changes by operator, market, package, or negotiated order.
- Product and market availabilitySet in contract
- Inspired V-Play Virtual Sports · Market and approvals
- Contracting and service entitiesSet in contract
- Inspired V-Play Virtual Sports · Contract and supplier
- Game, IP, footage, and data rightsSet in contract
- Inspired V-Play Virtual Sports · Contract and supplier
- Bet acceptance and settlement authoritySet in contract
- Inspired V-Play Virtual Sports · Operating responsibilities
- Latency and production acceptanceSet in contract
- Inspired V-Play Virtual Sports · Implementation
- Incident, replay, and change controlSet in contract
- Inspired V-Play Virtual Sports · Operations and service
- RNG and licensed-input conflictSet in contract
- Inspired V-Play Virtual Sports · Operations and service
Next buyer step
Ask Inspired Entertainment to resolve “Game and operational handback” before moving Inspired V-Play Virtual Sports to a commercial shortlist. Then compare the answer with the complete product record below.
Confirm every selected term in the proposal and signed order. No price, market approval, availability, or contracting entity is implied unless it is stated above.
What this provider offers
1 offering- OfferingInspired V-Play Virtual SportsTypeVirtual Sports · SportsbookOwnership and packagingFirst Party · Standalone and BundledDeliveryAPICompare in
- Virtual Sports Betting Providers · Content Owner
Inspired V-Play Virtual Sports
SportsbookFirst PartyAvailability: Standalone and BundledInspired owns and operates the V-Play virtual sports portfolio as a dedicated operating segment.
V-Play Plug & Play is an end-to-end virtual betting product delivered through Inspired's Virgo remote game server. It includes scheduled content, a player interface, bet management, branding controls, and access to other Inspired RGS content; the operator's gambling license, player-account platform, payments, and broader sportsbook remain outside the product scope.
Some titles use separately licensed league, player, archive-footage, or data rights, including NHL, NBA and NBPA, and GRID inputs for specific bet365 products. Those rights do not transfer to every Inspired title, territory, or customer agreement.
Products
Integration: The product integrates through the Virgo RGS with an Inspired-managed virtual interface and bet-management tool. The order must identify the exact games, rights, markets, wallet and settlement messages, operator front end, result and rollback handling, hosting, reporting, player-data roles, certification work, third-party platform path, support, and exit records. Distribution through another platform changes the commercial and support chain but does not make that platform the content owner.
Key facts
- Virtual Sports is a separate Inspired operating segment with software-license, integration, hosting, and participation-based commercial arrangements
- Inspired and bet365 named a 2025 launch of three virtual products with product-specific NHL, NBA, NBPA, or GRID inputs
Delivery options
API
Delivery modelA hosted V-Play virtual sports experience connected through Inspired's Virgo remote game server, either directly or through a named distribution platform.
- Operator license
- Market Dependent
- Merchant of record
- Unknown
- Player data controller
- Unknown
Included
- + Contracted V-Play channels and game updates
- + Virtual sports interface and bet management where V-Play Plug & Play is selected
- + Brand, channel, language, and product configuration stated in the order
- + Technical integration and support for the contracted delivery route
Not included
- ! A general sportsbook engine, PAM, wallet, payments, KYC, or operator license
- ! League, player, footage, or data rights outside each product and territory schedule
- ! Inspired slots and other RGS content unless separately selected
- ! Universal margins, revenue outcomes, launch dates, or commercial terms
Procurement record
Current product boundaries and the terms that still have to be fixed in the signed order or service agreement.
Known is usable now. Contract specific changes by order or market. Not disclosed has no usable standard term. Unknown remains unresolved. Outside provider scope is handled by the operator or another supplier.
Contract and supplier
- Contracting and service entitiesContract specific
- The order must name the Inspired company that licenses each game, hosts Virgo, supplies the interface and bet-management layer, processes customer data, supports incidents, and invoices the operator.
- Game, IP, footage, and data rightsContract specific
- Attach product-by-product rights for league and player IP, archive footage, GRID data, territories, channels, promotional use, sublicensing, and term. Rights attached to the named NHL, NBA, or esports products do not extend across V-Play.
Implementation
- RGS, interface, and bet-management deliveryKnown
- V-Play Plug & Play combines Virgo RGS delivery, scheduled virtual content, a hosted player interface, bet management, branding controls, and optional access to other Inspired RGS content. A named third-party platform may sit in the distribution route.
- Latency and production acceptanceContract specific
- The service schedule must define event, odds, result, video, wallet, and settlement measurement points; device and territory tests; synchronization tolerance; rollback; degraded operation; acceptance cases; and service credits.
Operating responsibilities
- Content, odds, streaming, and platform boundaryKnown
- Inspired supplies the virtual game, scheduled content, presentation, and selected bet-management functions. The operator's PAM, wallet, payments, KYC, gambling license, and broader sportsbook remain outside the module; other Virgo games require a separate selection.
- Bet acceptance and settlement authorityContract specific
- The agreement must allocate stake validation, bet acceptance, exposure controls, event cancellation, result correction, voids, rollback, final settlement, operator overrides, and financial liability.
Operations and service
- Incident, replay, and change controlContract specific
- Attach event and result replay, rollback behavior, incident severity, response and recovery targets, game and math-version changes, certificate impact, deprecation notice, post-incident reporting, and service-credit rules to the order.
- RNG and licensed-input conflictContract specific
- Define independent escalation for RNG or result disputes and for league, footage, player-IP, or GRID-data restrictions, including evidence access, suspension authority, regulator notification, and customer settlement treatment.
Commercial terms
- Commercial base and minimumsKnown
- Inspired uses software-license, integration, hosting, and participation-based arrangements at portfolio level. The customer quote must set each fixed fee, revenue base, deductions, percentage, minimum commitment, rights surcharge, support tier, and tax treatment.
Market and approval scope
- Product and market availabilityContract specific
- Availability follows the selected game build, RNG and game certificates, league or data rights, territory, channel, operator permission, language, currency, and distribution platform in the signed schedule.
Exit and portability
- Game and operational handbackNot disclosed
- Set open-bet and unsettled-event treatment, results and transaction exports, configuration and asset handback, any transition period, third-party platform removal, access revocation, archive rights, and deletion evidence in the exit schedule.
Strengths
- + Virtual Sports is a distinct operating business rather than a thin reseller offer.
- + V-Play combines the RGS, operator interface, and bet-management layer.
- + Official rights attach at product level rather than across the entire catalog.
What to verify in procurement
- ! The contract must map official rights by product, territory, channel, and term.
- ! V-Play Plug & Play includes virtual sports but does not include a full sportsbook, PAM, wallet, or licensed operating service.
- ! Historical company results are not forecasts for a buyer.
Reference documents6
Key public documents supporting the company identity, primary offer, delivery route, and highest-priority questions above.
- DocumentU.S. Securities and Exchange Commission — sec.gov / 000149315226009479 / form10 k
- DocumentU.S. Securities and Exchange Commission — sec.gov / 000149315226021634 / form10 q
- DocumentU.S. Securities and Exchange Commission — sec.gov / 000149315226009479 / ex21 1
- DocumentInspired Entertainment — inseinc.com / virtuals
- DocumentInspired Entertainment — inseinc.com / virtuals / virtual plug play
- DocumentInspired Entertainment Investor Relations — investors.inseinc.com / Inspired and bet365 Launch Next Gen Virtual Sports V Play NHL…