SmartLogic
Product sources reviewedIdentity partially verifiedSmartLogic sells general custom software and DevOps engineering. Its qualifying sportsbook evidence is a detailed Simplebet engagement in which the team designed and stood up cloud infrastructure for a high-volume live microbetting platform, worked alongside the incoming SRE team, documented the system, and handed the infrastructure over.
SmartLogic's current site identifies an active Baltimore software consultancy at 8 Market Place, Suite 377. A signed 2024 county contract independently names SmartLogic LLC at the same address and uses a smartlogic.io legal contact. A current Maryland entity-status result was not obtained, so the legal identity is strong but not treated as fully registry-verified.
SmartLogic Sportsbook Cloud Engineering
SportsbookFirst PartyAvailability: StandaloneSmartLogic sells general custom software and DevOps engineering. Its qualifying sportsbook evidence is a detailed Simplebet engagement in which the team designed and stood up cloud infrastructure for a high-volume live microbetting platform, worked alongside the incoming SRE team, documented the system, and handed the infrastructure over.
The case identifies the technical layer: GitHub, CircleCI, Docker, Kubernetes, Helm, Vault, Consul, Terraform, deployment environments, configuration, secret management, repeatable releases, and limited Elixir configuration and release work. This supports a narrow sportsbook infrastructure and delivery-engineering placement, not a claim that SmartLogic built Simplebet's pricing models or betting engine.
The named engagement began in 2019 and the case does not establish a current SmartLogic-Simplebet or DraftKings contract. Current eligibility rests on SmartLogic still selling comparable custom application and DevOps services in 2026, combined with inspectable historical sportsbook work and a documented handover boundary.
Integration: A new order should name the actual workload and system owners, cloud account, repositories, environments, feeds and services, infrastructure code, secrets and keys, access roles, security baseline, data locations, deployment and rollback authority, observability, service levels, peak-load and failure tests, incident responsibility, documentation, ownership and license of every artifact, staff transition, and termination handover. The Simplebet case is a reference for one SRE engagement, not a reusable sportsbook platform or proof of current access to Simplebet systems.
- Current Service
SmartLogic continues to offer custom web, mobile, back-end, API, DevOps, testing, and product-engineering services in 2026
Current general engineering service, not a dedicated gambling practice
- Vendor Reported2026-07-13
- Named Sportsbook Work
The Simplebet case documents cloud infrastructure, CI/CD, container orchestration, configuration, documentation, handover, and limited Elixir work for a live-betting technology company
Named historical engagement; SEC filing confirms the client, not delivery outcomes
- Independently Checked2026-07-13
- Client Ownership
SmartLogic worked inside Simplebet's platform and ultimately handed the infrastructure project to the client's SRE team
Client system and handover boundary
- Vendor Reported2026-07-13
- Current Relationship
No current SmartLogic contract with Simplebet or DraftKings was established; DraftKings acquired Simplebet in December 2024
Historical reference only
- Unresolved2026-07-13
- Unproven Layers
The reviewed evidence does not assign SmartLogic ownership or delivery of odds, pricing models, feeds, trading, risk, bet and wallet ledgers, settlement, PAM, or player-facing sportsbook interfaces
Do not expand the proven infrastructure and release-engineering layer
- Unresolved2026-07-13
Delivery options
A client-specific cloud, DevOps, SRE, API, or back-end engagement around a sportsbook workload and the client's existing product team.
- Operator license
- Operator
- Merchant of record
- Operator
- Player data controller
- Unknown
Included
- + Discovery and architecture for the components named in the statement of work
- + Cloud and infrastructure-as-code implementation
- + Container, testing, continuous-integration, and deployment work
- + Back-end or Elixir work expressly included in the order
- + Documentation, knowledge transfer, and handover acceptance
Not included
- ! Simplebet, DraftKings, or any client sportsbook platform or intellectual property
- ! Odds, pricing, models, feeds, trading, risk, bet ledger, wallet, settlement, PAM, or front end unless expressly scoped
- ! Operator licensing, merchant, player-funds, regulatory, or data-controller responsibility
- ! The historical case's timing, throughput, reliability, or outcome as a future guarantee
- + The Simplebet case names the client, tools, architecture layer, delivery objective, collaboration model, and full handover instead of showing only a logo.
- + The work is narrow enough to distinguish infrastructure and release engineering from ownership of the sportsbook and betting logic.
- + SmartLogic's current site still offers the general custom-development and DevOps capabilities used in the case.
- ! The sportsbook engagement is historical, and no current Simplebet or DraftKings relationship was verified.
- ! SmartLogic is a general software consultancy, not a published full-stack sportsbook specialist; require the named delivery leads and a comparable current reference.
- ! Do not infer odds, pricing, feed, trading, risk, wallet, settlement, PAM, front-end, or platform ownership from cloud participation.
- ! The current website and a signed public contract align on SmartLogic LLC, but a current Maryland entity-status result remains outstanding.
- ! Require explicit cloud-account ownership, repository and infrastructure-code delivery, access removal, documentation, and knowledge-transfer acceptance.
- SmartLogicVendorchecked 2026-07-13— Current company page describes an active Baltimore custom web and mobile consultancy founded in 2005, with back-end, API, DevOps, testing, product-design, greenfield, and team-extension services. General scale and outcome claims are not reused.
- SmartLogicVendorchecked 2026-07-13— Detailed historical case assigns SmartLogic cloud architecture, Kubernetes, Docker, CircleCI, Helm, Vault, Consul, Terraform, documentation, SRE-team handover, and limited Elixir work for Simplebet. It does not assign SmartLogic the betting model, pricing, feed, trading, wallet, settlement, or platform IP.
- Champaign County Regional Planning CommissionFilingchecked 2026-07-13— Signed government contract effective October 1, 2024 names SmartLogic LLC at 8 Market Place, Suite 377, Baltimore, Maryland and legal@smartlogic.io. It confirms the legal supplier identity, not the separate Simplebet engagement or current company status.
- U.S. Securities and Exchange CommissionFilingchecked 2026-07-13— DraftKings' February 2026 Form 10-K confirms the December 2024 acquisition of Simplebet and describes it as an in-play micromarket content and pricing supplier. It establishes the named client and later ownership, not SmartLogic's work quality or a current relationship.
