UltraPlay

Excluded from comparison

Excluded from current provider comparisons. UltraPlay currently markets an esports API and iFrame, but the publishable comparison still lacks the contracting and product-owning entity, the upstream data and betting-rights chain, current supplier and market approvals, settlement and system responsibilities, and a dated current named esports deployment.

This provider is excluded from current comparisons

The checked record remains available for due diligence, but the current entity, service, evidence, authority or integrity boundary does not meet this directory's inclusion rules. The reasons and source trail appear below; exclusion is not a recommendation to contract.

Official website

Research identity

Mapped legal name: UltraPlay Ltd.
Entity type: brand
Provider lifecycle: active
Identity check: partially verified
Identity reviewed: 2026-07-13
Profile reviewed: 2026-07-13
Reported parent: ODDS Group Ltd.

The official EU VIES service confirms valid Bulgarian VAT number 205279972 for УлтраПлей - ЕООД at 2 Dunav Street in Sofia. Current Bulgarian registry mirrors identify that company as active and name ODDS Group Ltd., UIC 206719079, as its sole owner, while a live Canadian trademark application independently names Ultraplay Ltd. at the same address for gambling-related services. That supports the current legal entity and group relationship, but ultraplay.co does not identify its website controller, product owner, or contracting entity, and no service agreement, invoice, supplier-license record, or product-ownership document was obtained. The similarly named UK company number 11060745 was dissolved in 2019 and is not the current supplier. The mapping from the website products to the Bulgarian company and contract therefore remains provisional.

Identity sources checkedEuropean Commission VIES · checked 2026-07-13 CompanyBook.BG · checked 2026-07-13 Finansi.bg · checked 2026-07-13 UltraPlay · checked 2026-07-13 UltraPlay · checked 2026-07-13 Canadian Intellectual Property Office · checked 2026-07-13 UK Companies House · checked 2026-07-13

These are source-reviewed records from a provider profile that is still withheld from publication. A product module can be verified while the supplier identity, category placement, or review freshness remains unresolved. Confirmed, vendor-reported, and unresolved statements stay labeled below; nothing shown here is eligible for a provider comparison until the profile and placement reviews also pass.

Esports Odds, API, and iFrame

ResearchingSportsbookUnknownAvailability: Unknown

UltraPlay currently markets esports odds and trading through API, iFrame, and aggregator delivery routes.

Official VIES data, current registry mirrors and a live gambling-related trademark application tie the brand more credibly to Bulgarian company UltraPlay Ltd. and its ODDS Group relationship, but the public site does not state which group company contracts for the product or owns the current technology. It also provides no current title-by-title data-rights schedule, supplier-license record, settlement boundary, or dated 2025 or 2026 named esports deployment.

Products in this research record

Esports API: Currently marketed odds and trading integration; the contracting entity, source rights, protocol, settlement role, and live deployment remain unresolved.

Esports iFrame: Currently marketed embedded esports interface that still requires operator integration resources and does not establish a complete sportsbook, wallet, or bet ledger.

Aggregator delivery: A third marketed connection route whose upstream content, contractual chain, and system responsibility boundary are not publicly documented.

Integration evidence: UltraPlay markets API, iFrame, and aggregator delivery. The iFrame page says the operator must still provide integration resources, but the checked public material does not define authentication, wallet and bet-ledger ownership, settlement authority, replay and correction behavior, player and bet data roles, monitoring, or current product support commitments.

Documented delivery scope

iFrame

Delivery model

Proposed embedded esports interface connected to an existing operator environment.

Operator license: Operator
Merchant of record: Unknown
Player data controller: Unknown

Included

+ Publicly marketed esports interface
+ Publicly marketed odds and trading functions
+ Operator integration touchpoints

Not included

! Verified contracting entity
! Verified operator PAM and wallet
! Verified official-data rights chain
! Verified current supplier license
! Current named esports deployment

What remains to be verified

! UltraPlay Ltd. can be identified, but the contracting and product-owning entity for each current offer remains undisclosed.
! No current publisher, league, tournament, collector, or upstream official-data and betting-rights schedule was found.
! The homepage's licenses-and-certifications label does not identify seven verifiable records, and the inspected image assets contain award logos rather than regulator or certification records.
! The Malta licensing article describes help with a customer's application and uses obsolete license classes; it is not evidence that the current supplier entity holds an MGA authorization.
! The Pronet esports announcement is from November 2020. No source was found for the legacy claim that Winbet, Advabet, and Pronet launched an UltraPlay esports iFrame in April 2025.
! Current client-logo strips and testimonials are undated. The June 2024 ELITBET case concerns a related-group operator and broader platform, CRM, loyalty, and gamification work, not independent proof of a current esports feed deployment.

Module status ResearchingModule reviewed 2026-07-13Source labels and methodology

European Commission VIESRegulatorchecked 2026-07-13— The official live VIES response on July 13, 2026 reports Bulgarian VAT number 205279972 as valid for УлтраПлей - ЕООД at 2 Dunav Street, Sofia 1000. This confirms the current VAT identity and address, not corporate ownership, the ultraplay.co controller, product ownership, contracting authority, supplier licensing, or market approval.
CompanyBook.BGDirect Checkchecked 2026-07-13— The current Bulgarian company-data mirror identifies active UltraPlay Ltd., UIC 205279972, at a Sofia registered address, names Ana Karamanova as manager and ODDS Group as sole owner, and links to underlying filed documents. It reports daily updates from Registry Agency publications but is not a fresh official certified extract and does not establish the ultraplay.co contracting or product-owning entity.
Finansi.bgDirect Checkchecked 2026-07-13— The registry mirror reports UltraPlay Ltd., UIC 205279972, active as of March 11, 2026, with a last registered change on February 4, 2026, Ana Karamanova as manager, and ODDS Group as sole owner. This independently strengthens the company and ownership match but does not prove that UltraPlay Ltd. contracts for, owns, licenses, or hosts every product marketed on ultraplay.co.
UltraPlayVendorchecked 2026-07-13— Current privacy page does not identify the website controller by registered company name, number, or address.
UltraPlayVendorchecked 2026-07-13— About page says UltraPlay became part of ODDS Group in 2022 but does not identify the legal entities, current control, or contracting company.
ODDS GroupVendorchecked 2026-07-13— ODDS Group's 2022 announcement says its brands were unified but still does not disclose the registered company behind the current UltraPlay product.
Canadian Intellectual Property OfficeRegulatorchecked 2026-07-13— The live FREESPINZ application filed September 10, 2024 remains under examination and names Ultraplay Ltd. at 2 Dunav Street, Sofia for betting services, an online betting platform, and gambling. It independently ties the legal company to current gambling-related intellectual property activity, but an application is not a registration and does not establish the contracting entity or ownership of ultraplay.co products.
UltraPlayVendorchecked 2026-07-13— Current product page visibly separates esports API, iFrame, and aggregator routes and acknowledges that the operator supplies integration resources. Its partner-and-client logo strip is undated and does not tie any named brand to a current esports deployment or contract boundary.
UltraPlayVendorchecked 2026-07-13— Current solution page markets esports odds and trading but uses broad turnkey language without a verifiable system, entity, and responsibility boundary.
UltraPlayVendorchecked 2026-07-13— Current page presents a separate sportsbook iFrame rather than proving that the esports feed itself is a complete platform.
UltraPlayVendorchecked 2026-07-13— Separate platform page says a standalone customer needs an incorporated company and its own gambling license.
UltraPlayDirect Checkchecked 2026-07-13— The homepage labels a carousel as seven licenses and certifications without naming the records. Visual inspection of all three linked source sheets found only award and event marks, including EGR, G2E Asia, BEGE, ICE London, WIG and regional gaming awards; none showed a regulator, license number, certified entity, scope, standard or validity date. The strip does not substantiate a supplier approval or ISO certification.
UltraPlayVendorchecked 2026-07-13— Official Pronet esports integration announcement is dated November 12, 2020, contradicting the legacy profile's unsupported 2025 launch description.
UltraPlayVendorchecked 2026-07-13— June 24, 2024 ELITBET case covers player experience, CRM, gamification, and platform work but is not current proof of the esports odds or iFrame deployment.
UltraPlayVendorchecked 2026-07-13— Article describes assistance with a customer's Malta license application and obsolete license classes; it is not proof that UltraPlay holds an MGA supplier license.
UltraPlayDirect Checkchecked 2026-07-13— Current sitemap shows no 2025 or 2026 newsroom evidence supporting the legacy current-client and launch claims checked for this hub.

UltraPlay iGaming Platform

ResearchingMulti ProductUnknownAvailability: Unknown

UltraPlay currently markets an in-house sportsbook, a broader iGaming platform, sportsbook and esports iFrames, and separate turnkey and white-label packages.

The checked pages do not establish which ODDS Group company owns or contracts for the platform, which components are first-party, which are supplied by third parties, or how PAM, wallet, bet ledger, payments, KYC, player data, licensing, hosting, and exit responsibilities are divided.

Products in this research record

iGaming Platform: Separately marketed platform product requiring customer company and license inputs for standalone use.

Sportsbook iFrame: Separately marketed embedded sportsbook interface.

Integration evidence: Treat the sportsbook, iGaming platform, iFrames, turnkey package, and white-label package as separate delivery models. Before comparison, obtain the contracting and technology-owner entities, a component inventory, PAM and wallet boundary, data-flow diagram, license and approved-domain matrix, merchant and player-counterparty chain, current deployment evidence, acceptance scope, and exit exports.

What remains to be verified

! A live marketing page does not prove that the complete platform is currently contractable through the identified Bulgarian company.
! The standalone platform says the customer supplies an incorporated company and its own gambling license; that is a turnkey or software boundary, not hosted white label.
! A separate 2024 article claims white-label operation under UltraPlay's active licenses, but no host entity, license number, approved domain, player counterparty, merchant, or target market is identified.
! The published sports, events, markets, provider, game, brand, payment, and launch figures remain undated supplier claims.

Module status ResearchingModule reviewed 2026-07-13Source labels and methodology

European Commission VIESRegulatorchecked 2026-07-13— The official live VIES response on July 13, 2026 reports Bulgarian VAT number 205279972 as valid for УлтраПлей - ЕООД at 2 Dunav Street, Sofia 1000. This confirms the current VAT identity and address, not corporate ownership, the ultraplay.co controller, product ownership, contracting authority, supplier licensing, or market approval.
CompanyBook.BGDirect Checkchecked 2026-07-13— The current Bulgarian company-data mirror identifies active UltraPlay Ltd., UIC 205279972, at a Sofia registered address, names Ana Karamanova as manager and ODDS Group as sole owner, and links to underlying filed documents. It reports daily updates from Registry Agency publications but is not a fresh official certified extract and does not establish the ultraplay.co contracting or product-owning entity.
Finansi.bgDirect Checkchecked 2026-07-13— The registry mirror reports UltraPlay Ltd., UIC 205279972, active as of March 11, 2026, with a last registered change on February 4, 2026, Ana Karamanova as manager, and ODDS Group as sole owner. This independently strengthens the company and ownership match but does not prove that UltraPlay Ltd. contracts for, owns, licenses, or hosts every product marketed on ultraplay.co.
UltraPlayVendorchecked 2026-07-13— Current privacy page does not identify the website controller by registered company name, number, or address.
UltraPlayVendorchecked 2026-07-13— About page says UltraPlay became part of ODDS Group in 2022 but does not identify the legal entities, current control, or contracting company.
UltraPlayVendorchecked 2026-07-13— Current page presents a separate sportsbook iFrame rather than proving that the esports feed itself is a complete platform.
UltraPlayVendorchecked 2026-07-13— Separate platform page says a standalone customer needs an incorporated company and its own gambling license.
UltraPlayVendorchecked 2026-07-13— The current page markets an in-house turnkey sportsbook, hosting, management, customization, risk tools, and white-label delivery. Its sports, monthly live-event, and market totals are undated vendor claims with no coverage file, measurement period, or current deployment evidence.
UltraPlayVendorchecked 2026-07-13— The February 2024 article claims that UltraPlay operates white-label brands under active online-gambling licenses and supplies legal-compliance and financial infrastructure, but names no host company, license number, regulator record, approved domain, player counterparty, merchant, or market-specific responsibility chain.
UltraPlayDirect Checkchecked 2026-07-13— The homepage labels a carousel as seven licenses and certifications without naming the records. Visual inspection of all three linked source sheets found only award and event marks, including EGR, G2E Asia, BEGE, ICE London, WIG and regional gaming awards; none showed a regulator, license number, certified entity, scope, standard or validity date. The strip does not substantiate a supplier approval or ISO certification.
UltraPlayVendorchecked 2026-07-13— June 24, 2024 ELITBET case covers player experience, CRM, gamification, and platform work but is not current proof of the esports odds or iFrame deployment.

Category review

Placement labels record editorial review state only. They do not make this research profile eligible for a comparison.

Esports Betting Software, Odds & Dataexcluded

Role: service provider

UltraPlay currently markets an esports API and iFrame, but the publishable comparison still lacks the contracting and product-owning entity, the upstream data and betting-rights chain, current supplier and market approvals, settlement and system responsibilities, and a dated current named esports deployment.